---
title: "Lilac Essential Oils — $76K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/lilac-essential-oils"
last_updated: "2026-08-10T03:55:04.313Z"
locale: en
meta:
description: "Niche score 44/100 · $76K/yr market · 77K searches/yr · $11.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $76K/yr market · 77K searches/yr · $11.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lilac Essential Oils — $76K/yr Amazon US Niche (2026) - Flapen"
---
# **lilac essential oils**
**Skip it**
A small market ($76K/yr) — this niche doesn't clear our bar today.
Market size 19Growth 19Conversion 80Competition 24Returns 96Price range 49Avg price 48Brand share 46Review moat 24Quality gap 67
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$7.45–$22.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.79**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****5,060.69**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$76K**
$76K/yr · 77K searches
**Growth**
**Bad****-12.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lilac essential oils is a $76K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May. Verdict: Skip it — 44/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lilac essential oils market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$71K–$94K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**17%**
- MUMAZYL35% - P&J Trading20% - FRAOIL9% - Essential Delights7% - Horbäach6% - Zodion5% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -12.6% search growth over the last 90 days.
3K2KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/lilac-essential-oils/trend)
## **Top lilac essential oils search terms**
- **lilac essential oil**57K/yr-12.7%8.8% conv. - **lilac oil**9K/yr-8.5%5.7% conv. - **lilac fragrance oil**4K/yr-15.1%6.1% conv. - **lilac oil essential oil**4K/yr-2.5%7.8% conv. - **lilac essential oil organic**4K/yr-25.6%5.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/lilac-essential-oils/search-terms)
## **Top lilac essential oils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$15K30%$23K40%$30K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lilac Essential Oil Lilac Oil 4 Fl Oz 120ML for Diffuser Humidifier Yoga Cleaning DIY Candle Soap Making MUMAZYL Essential Oils**MUMAZYL**$9.50**4.2★2,669 rev](https://www.amazon.com/dp/B0DFTDPMQX) [2**P&J Trading Fragrance Oil | Lilac Oil 30ml - Candle Scents for Candle Making Freshie Scents Soap Making Supplies Diffuser Oil Scents**P&J Trading**$8.94**4.6★5,511 rev](https://www.amazon.com/dp/B009Z6KNP2) [3**Lilac Essential Oil Lilac Oil 4 Oz for Diffuser Cleaning DIY Candle Making**FRAOIL**$9.53**4.2★789 rev](https://www.amazon.com/dp/B0GGR9YZ7L) [4**Lilac Essential Oil - Premium Grade 100% Undiluted Essential Oil (1 oz.) | for Aromatherapy Soaps Lotions & Candles | Vegan & Cruelty Free**Essential Delights**$18.12**4.4★88 rev](https://www.amazon.com/dp/B0DCFDSY2N) [5**P&J Fragrance Oil - Lilac Oil 100ml - Candle Scents Soap Making Diffuser Oil Fresh Scents**P&J Trading**$18.70**4.6★5,511 rev](https://www.amazon.com/dp/B01F7QX27E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bramble Berry Lilac Fragrance Oil | Lilac Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.91**8 rev3mo ago](https://www.amazon.com/dp/B0GVVPY35N) [**Lilac Essential Oil Lilac Oil 4 Oz for Diffuser Cleaning DIY Candle Making**FRAOIL**$9.53**789 rev5mo ago](https://www.amazon.com/dp/B0GGR9YZ7L) [**ZODION Lilac Essential Oil 4 Fl Oz for Diffuser Body Skin**Zodion**$9.76**82 rev7mo ago](https://www.amazon.com/dp/B0GS1XTSG3) [**MAYJAM Lilac Fragrance Oil Essential Oils for Diffusers 100ML/3.38FL.OZ**MAYJAM**$8.63**9,594 rev8mo ago](https://www.amazon.com/dp/B0FSXF1LL8) [**HIQILI Lilac Fragrance Oil for Women Perfume Making - 1 Fl Oz**HIQILI**$8.50**69 rev11mo ago](https://www.amazon.com/dp/B0FG2SVRY8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bramble Berry Lilac Fragrance Oil | Lilac Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.91**5.0★**▲ 253%**](https://www.amazon.com/dp/B0GVVPY35N) [**ZODION Lilac Essential Oil 4 Fl Oz for Diffuser Body Skin**Zodion**$9.76**4.3★**▲ 236%**](https://www.amazon.com/dp/B0GS1XTSG3) [**Lilac Essential Oil Lilac Oil 4 Oz for Diffuser Cleaning DIY Candle Making**FRAOIL**$9.53**4.2★**▲ 91%**](https://www.amazon.com/dp/B0GGR9YZ7L) [**P&J Fragrance Oil - Lilac Oil 100ml - Candle Scents Soap Making Diffuser Oil Fresh Scents**P&J Trading**$18.70**4.6★**▲ 22%**](https://www.amazon.com/dp/B01F7QX27E) [**P&J Trading Fragrance Oil | Lilac Oil 30ml - Candle Scents for Candle Making Freshie Scents Soap Making Supplies Diffuser Oil Scents**P&J Trading**$8.94**4.6★**▲ 14%**](https://www.amazon.com/dp/B009Z6KNP2)
**~~View all trending →~~**
## **What buyers say about lilac essential oils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**64%
*“Relaxing fragrance”*
**Quality-Overall**10%
*“Great Quality for Price”*
**Value For Money**6%
*“Great deal”*
**Advertised Vs Actual Product**5%
*“Exactly what I wanted”*
**Size-Overall**1%
*“right size”*
**Oily/Greasy**1%
*“Very nice oil”*
**Ingredients-Overall**1%
*“Great essential oil”*
**Ease Of Use**1%
*“Very easy to use”*
**Allergies**1%
*“Great for minor skin irritations too”*
**Durability**1%
*“has so many uses”*
### **What buyers complain about **
**Smell**61%
*“Bad smell”*
**Dilute/Watery**4%
*“Seems diluted”*
**Strength**4%
*“Its a little too strong”*
**Quality-Overall**4%
*“Low quality”*
**Oily/Greasy**3%
*“It is greasy”*
**Value For Money**3%
*“It disappointing to buy expensive products”*
**Advertised Vs Actual Product**2%
*“False advertising”*
**Durability**2%
*“doesnt last”*
**Residue**1%
*“leaves a residue”*
**Allergies**1%
*“Leaves skin irritation”*
### **Top return reasons **
**Smell**60%
**Leak-Proof**13%
**Advertised Vs Actual Product**7%
**Oily/Greasy**3%
**Size-Overall**3%
**Defective Material/Parts**2%
**Value For Money**2%
**Quality-Overall**2%
**Product Condition**2%
**Functionality-Overall**2%
## **Common questions**
- **Is lilac essential oils profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the lilac essential oils niche?**
- 12 brands and 16 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in lilac essential oils?**
- Top complaints mined from reviews: Smell, Dilute/Watery, Strength. The return rate is 0.8%.
- **When does demand for lilac essential oils peak?**
- Demand peaks in Apr–May; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the lilac essential oils niche?**
- Listings span $7.45–$22.15; the average listing price is $11.79 (sweet spot $15–$100). The average incumbent carries 5,061 reviews — the moat a new listing must climb.
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