---
title: "Lei Needle — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/lei-needle"
last_updated: "2026-08-10T09:25:27.654Z"
locale: en
meta:
description: "Niche score 56/100 · $53K/yr market · 67K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $53K/yr market · 67K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lei Needle — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **lei needle**
**Worth a look**
Shows demand growing +503.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 13Growth 100Conversion 82Competition 47Returns 97Price range 16Avg price 26Brand share 45Review moat 79Quality gap 32
**Growth**
**Incredible****+503.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****413.93**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.07**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$4.88–$16.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$53K**
$53K/yr · 67K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, lei needle is a $53K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 56/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lei needle market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$54K–$73K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#133**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 91%
**Open market**
**16%**
- SFC23% - Leriton21% - kaiolbly17% - LXLVOUEG9% - JollMono7% - Juinte7% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 61 weeks — +503.6% search growth over the last 90 days.
7K5KSpike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun · busiest ÷ quietest = 24.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/lei-needle/trend)
## **Top lei needle search terms**
- **lei needle**34K/yr+511.0%8.6% conv. - **lei needles for hawaiian leis**13K/yr+542.8%8.8% conv. - **lei needles**6K/yr+475.6%6.9% conv. - **lei needles and string kit**5K/yr+475.7%7.7% conv. - **lei making needle**4K/yr+550.5%6.9% conv. - **long needle for lei making**2K/yr>1,000%6.3% conv. - **lei needle to make hawaiian leis**3K/yr+26.2%4.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/lei-needle/search-terms)
## **Top lei needle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$5K15%$8K20%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Leriton 13 Pcs Lei Needle Kit 6 Pcs 14 Stainless Steel Long Needle Fot Hawaiian Leis 6 Twine 1 Sewing Scissors Making Kit for DIY Graduation Hawaiian Flower Wreath Craft Accessory**Leriton**$15.65**4.5★200 rev](https://www.amazon.com/dp/B0CRB8VWVZ) [2**SFC Lei Needle Kit - Brown 14 Inch Steel with Eyelet No Hook Includes 150 Ft. Lei Twine & Instructions**SFC**$6.07**4.5★316 rev](https://www.amazon.com/dp/B07KYW3JRJ) [3**kaiolbly 9 Pcs Lei Needle Kit to Make Hawaiian Leis for Flower Wreath**kaiolbly**$8.84**4.7★108 rev](https://www.amazon.com/dp/B0DZBVDDJ5) [4**Juinte 4 Pieces Long Lei Making Needle Kit 12 Inch Large Eye Twine Sewing Needle Making Instructions for DIY Hawaiian Malay Upholstery Thailand Flowers Wreath Sewing Accessory**Juinte**$11.18**4.6★103 rev](https://www.amazon.com/dp/B09P2PCFX5) [5**Premium Large Eye Large Gauge Needles for Hand Sewing - Assorted Sizes Including Embroidery - 25/50 PCs with 2 Threaders**JollMono**$7.30**4.6★4,748 rev](https://www.amazon.com/dp/B094H9S6W7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**5 Packs Lei Needles for Hawaiian Leis 14 Inch Stainless Steel Extra Long Beading Needles Dia 0.6 mm Collapsible Sewing Needles for Flower Garland Bead Stringing DIY Craft Supplies**WHMVPWT**$8.24**3 rev3mo ago](https://www.amazon.com/dp/B0GV7RGZT5) [**13 Pcs Lei Needle Kit 6 Pcs 14 Inch Stainless Steel Long Needles 6 Rolls Lei String for Lei Making 1 Sewing Scissors for Hawaiian Flower Garland Beading Craft Supplies**WHMVPWT**$9.93**3 rev3mo ago](https://www.amazon.com/dp/B0GV3VYTBY) [**Ovrimelle 13 Pcs Lei Needle Kit 6 Pcs 14 Inch Stainless Steel Long Lei Needle and 6 Rolls Twine 1 Sewing Scissors DIY Making Kit for Marigold Garland Hawaiian Flowers Bead Stitch Craft**Ovrimelle**$11.63**1 rev5mo ago](https://www.amazon.com/dp/B0GM6C1CYM) [**kaiolbly 9 Piece Lei Needle Kit Lei Making Supplies with 4 Long Needles 4 Waxed Strings 1 Sewing Scissors for Hawaiian Leis Stitch Crafts DIY Floral Garland**kaiolbly**$8.41**108 rev5mo ago](https://www.amazon.com/dp/B0GL1MQK9G) [**Extra Long Sewing Needles 15 Pcs & 5 Sizes Upholstery Needles 4/5/6/7/8 inch Hand Sewing Needles for Stitching and Crafting Projects Quilting Needles Large Eye with 2 Needle Threaders**JollMono**$6.06**151 rev11mo ago](https://www.amazon.com/dp/B0FGG32G53)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**13 Pcs Lei Needle Kit 6 Pcs 14 Inch Stainless Steel Long Needles 6 Rolls Lei String for Lei Making 1 Sewing Scissors for Hawaiian Flower Garland Beading Craft Supplies**WHMVPWT**$9.93**5.0★**▲ 40%**](https://www.amazon.com/dp/B0GV3VYTBY) [**2-Pack Lei Needle w/150 ft. Twine**Generic**$6.99**5.0★**▲ 39%**](https://www.amazon.com/dp/B0G8VS4FR7) [**5 Packs Lei Needles for Hawaiian Leis 14 Inch Stainless Steel Extra Long Beading Needles Dia 0.6 mm Collapsible Sewing Needles for Flower Garland Bead Stringing DIY Craft Supplies**WHMVPWT**$8.24**5.0★**▲ 39%**](https://www.amazon.com/dp/B0GV7RGZT5) [**Ovrimelle 13 Pcs Lei Needle Kit 6 Pcs 14 Inch Stainless Steel Long Lei Needle and 6 Rolls Twine 1 Sewing Scissors DIY Making Kit for Marigold Garland Hawaiian Flowers Bead Stitch Craft**Ovrimelle**$11.63**5.0★**▲ 39%**](https://www.amazon.com/dp/B0GM6C1CYM) [**GliCraft 6 Pcs Lei Needle Kit Include 2 Pcs 14 Inch Large Eye Lei Long Sewing Needle 4 Lei Needle Twine 150 Feet Per Roll for DIY Graduation Hawaiian Flower Lei Making Malay Flowers Wreath Accessory**GliCraft**$16.85**5.0★**▲ 37%**](https://www.amazon.com/dp/B0CQYGW51R)
**~~View all trending →~~**
## **What buyers say about lei needle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Seem well made”*
**Advertised Vs Actual Product**14%
*“As advertised”*
**Value For Money**11%
*“Great value”*
**Stitch/Finish/Polish**9%
*“Sewing needles work well”*
**Strength**8%
*“Very well-made heavy duty needles”*
**Ease Of Use**8%
*“Very easy to use”*
**Size-Overall**6%
*“Everything fits well”*
**Durability**3%
*“not break them”*
**Correct Contents**2%
*“A good amount”*
**Storage Capacity**2%
*“I love the storage bottle”*
### **What buyers complain about **
**Thickness**21%
*“I thought some would be thinner”*
**Size-Overall**20%
*“All HUGE”*
**Advertised Vs Actual Product**6%
*“the images are completely deceptive”*
**Material Quality**6%
*“does not go thru fabric without a struggle - my kitchen knife points have a sharper tip”*
**Ease Of Use**6%
*“They are not very easy to use though”*
**Quality-Overall**6%
*“Bad quality”*
**Value For Money**5%
*“Cheap enough so not worth returning”*
**Durability**4%
*“Bent in first use”*
**Hard Feel**3%
*“Tough”*
**Stitch/Finish/Polish**2%
*“The one downside I have about them is trying to get a longer needle through really tight stitches causes them to bow a little”*
### **Top return reasons **
**Size-Overall**56%
**Advertised Vs Actual Product**10%
**Thickness**7%
**Value For Money**6%
**Thin**3%
**Functionality-Overall**3%
**Strength**3%
**Defective Material/Parts**3%
**Stitch/Finish/Polish**2%
**Quality-Overall**2%
## **Common questions**
- **Is lei needle profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 29 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +503.6%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the lei needle niche?**
- 14 brands and 19 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in lei needle?**
- Top complaints mined from reviews: Thickness, Size-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
- **When does demand for lei needle peak?**
- Demand peaks in May–Jun; the busiest month runs 24.5× the quietest.
- **What does it cost to enter the lei needle niche?**
- Listings span $4.88–$16.96; the average listing price is $9.07 (sweet spot $15–$100). The average incumbent carries 414 reviews — the moat a new listing must climb.
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