---
title: "Search terms — legal cardstock - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/legal-cardstock/search-terms"
last_updated: "2026-08-10T09:18:28.353Z"
locale: en
meta:
  description: "Niche score 48/100 · $176K/yr market · 41K searches/yr · $29.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $176K/yr market · 41K searches/yr · $29.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — legal cardstock - Flapen"
---

# **legal cardstock**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 36Growth 25Conversion 97Competition 19Returns 97Price range 85Avg price 95Brand share 11Review moat 93Quality gap 20

**Conversion**

**Incredible****14.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$29.20**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****143.06**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$8.81–$59.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$176K**

$176K/yr · 41K searches

**Growth**

**Bad****-0.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## Search terms