---
title: "Lavender Paint — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/lavender-paint"
last_updated: "2026-08-10T07:14:07.511Z"
locale: en
meta:
description: "Niche score 39/100 · $81K/yr market · 154K searches/yr · $6.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $81K/yr market · 154K searches/yr · $6.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lavender Paint — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **lavender paint**
**Skip it**
Pricing outside the sweet spot ($6.32 avg) — this niche doesn't clear our bar today.
Market size 20Growth 34Conversion 80Competition 28Returns 91Price range 25Avg price 18Brand share 23Review moat 21Quality gap 40
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+6.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$0.61–$19.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****12,216.35**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$81K**
$81K/yr · 154K searches
**Avg price**
**Bad****$6.32**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, lavender paint is a $81K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct. Verdict: Skip it — 39/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender paint market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$95K–$126K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#1,058**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **30%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**6%**
- Apple Barrel53% - FolkArt18% - GOTIDEAL10% - Artecho5% - TULIP4% - BLUEBIRD3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — +6.8% search growth over the last 90 days.
5K4KSpike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/lavender-paint/trend)
## **Top lavender paint search terms**
- **purple paint**61K/yr+7.9%6.0% conv. - **purple acrylic paint**38K/yr+10.7%11.7% conv. - **purple fabric paint**23K/yr-6.1%4.4% conv. - **acrylic paint purple**8K/yr+23.3%11.7% conv. - **dark purple paint**6K/yr+39.6%3.6% conv. - **fabric paint purple**6K/yr-10.8%3.0% conv. - **dark purple acrylic paint**4K/yr+2.4%6.5% conv. - **purple craft paint**3K/yr-8.1%12.8% conv. - **dark purple fabric paint**2K/yr-14.5%1.9% conv. - **lavender fabric paint**2K/yr-22.6%1.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/lavender-paint/search-terms)
## **Top lavender paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$32K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Apple Barrel Matte Acrylic Paint 8 fl oz Purple Iris (Pack of 1)**Apple Barrel**$3.38**4.8★555 rev](https://www.amazon.com/dp/B01HWUPGSG) [2**Apple Barrel Acrylic Paint Light Lavender 2 fl oz Classic Easy To Apply DIY Arts And Crafts Art Supplies With A Matte Finish**Apple Barrel**$0.61**4.7★45,301 rev](https://www.amazon.com/dp/B09V9T7SFQ) [3**FolkArt Multi-Surface Paint in Assorted Colors (2 oz) 2930 Eggplant**FolkArt**$1.68**4.7★7,161 rev](https://www.amazon.com/dp/B00CIW3XXO) [4**Apple Barrel Acrylic Paint 16 oz Purple Iris**Apple Barrel**$4.52**4.7★24,404 rev](https://www.amazon.com/dp/B079YP9PX9) [5**GOTIDEAL Metallic Acrylic Paint Pearl Purple Tubes(120ml 4.1 oz) Non Toxic Non Fading Rich Pigments for Painters Adults & Kids Ideal for Canvas Wood Clay Fabric Ceramic Craft Supplies**GOTIDEAL**$7.87**4.7★8,795 rev](https://www.amazon.com/dp/B08YRGB9HL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fabricoat Purple Fabric Paint For Arts Crafts & DIY Projects | 125ml / 4.2 FL OZ Fabric & Textile Paint Perfect for Clothing Canvas Shoes Denim T-Shirts | Washable Non-Toxic**Fabricoat**$9.20**5,697 rev5mo ago](https://www.amazon.com/dp/B0GFMYNJVZ) [**BLUEBIRD Fabric Paint Victorian Purple 3.4 Fl Oz Permanent Fabric Paints for Clothes Furniture Upholstery**BLUEBIRD**$7.49**1,545 rev1y ago](https://www.amazon.com/dp/B0DGD5CXV4) [**Artecho Purple Acrylic Paint 500ml / 17oz Large Bottle**Artecho**$14.22**2,323 rev2y ago](https://www.amazon.com/dp/B0CXCPPQHF) [**Fabricoat Purple Fabric Upholstery Paint & Dye | 250ml / 8.5 fl oz | Purple - Restore or Change Color of Couches Chairs Upholstery Car Interiors Clothing - Soft Flexible Finish**Fabricoat**$14.31**5,697 rev2y ago](https://www.amazon.com/dp/B0CTQVV3Q2) [**Artecho Purple Acrylic Paint Light Purple Paint (120ml / 4.05oz) Tubes Art Craft Paints for Canvas Rock Stone Wood Fabric Art Supplies**Artecho**$7.79**9,392 rev2y ago](https://www.amazon.com/dp/B0CBRL9SY1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fabricoat Purple Fabric Paint For Arts Crafts & DIY Projects | 125ml / 4.2 FL OZ Fabric & Textile Paint Perfect for Clothing Canvas Shoes Denim T-Shirts | Washable Non-Toxic**Fabricoat**$9.20**4.2★**▲ 271%**](https://www.amazon.com/dp/B0GFMYNJVZ) [**Apple Barrel Acrylic Paint Blue Kazoo**Apple Barrel**$0.61**4.7★**▲ 133%**](https://www.amazon.com/dp/B07S7FXBNT) [**FolkArt Multi-Surface Paint in Assorted Colors (2 oz) 2930 Eggplant**FolkArt**$1.68**4.7★**▲ 86%**](https://www.amazon.com/dp/B00CIW3XXO) [**FolkArt Multi-Surface Paint in Assorted Colors (2 oz) 2928 Lavender**FolkArt**$1.70**4.7★**▲ 78%**](https://www.amazon.com/dp/B00CIW3XQG) [**Krylon Colormaxx Gloss Spray Paint & Primer Rich Plum - 1 Each**Krylon**$5.49**4.6★**▲ 45%**](https://www.amazon.com/dp/B07LFYB18Z)
**~~View all trending →~~**
## **What buyers say about lavender paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**43%
*“Great color”*
**Value For Money**13%
*“great value for the size”*
**Quality-Overall**8%
*“Good quality paint”*
**Paint Quality**8%
*“Great paint for Small Projects”*
**Ease Of Use**4%
*“Easy to use”*
**Smell**4%
*“No weird chipping or smells”*
**Texture/Consistency-Overall**2%
*“smooth consistency”*
**Quick Drying**2%
*“dries fairly quickly”*
**Fun/Entertainment Experience**1%
*“Fun Project for Valentines”*
**Brightness/Shine/Glow**1%
*“Nice shimmer”*
### **What buyers complain about **
**Paint Quality**38%
*“Paint does not cover”*
**Gifting Purpose**9%
*“Mystery gift”*
**Color**6%
*“Not quite the purple I wanted”*
**Coverage**5%
*“poor coverage”*
**Brightness/Shine/Glow**5%
*“Its not that it even suggested an ability to glow- It was the opposite- a virtual black hole of color under blacklight”*
**Thickness**5%
*“Thin”*
**Product Condition**3%
*“Did I receive a full can or one someone returned after use”*
**Quality-Overall**3%
*“Cheap and watery”*
### **Top return reasons **
**Paint Quality**39%
**Color**32%
**Value For Money**6%
**Leak-Proof**5%
**Size-Overall**5%
**Advertised Vs Actual Product**3%
**Display Colors**3%
**Product Condition**1%
**Quality-Overall**1%
**Functionality-Overall**1%
## **Common questions**
- **Is lavender paint profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the lavender paint niche?**
- 9 brands and 28 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in lavender paint?**
- Top complaints mined from reviews: Paint Quality, Gifting Purpose, Color. The return rate is 1.2%.
- **When does demand for lavender paint peak?**
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the lavender paint niche?**
- Listings span $0.61–$19.89; the average listing price is $6.32 (sweet spot $15–$100). The average incumbent carries 12,216 reviews — the moat a new listing must climb.
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