---
title: "Products — lanyard string - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/lanyard-string/products"
last_updated: "2026-08-09T13:32:04.774Z"
locale: en
meta:
  description: "Niche score 69/100 · $669K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · $669K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — lanyard string - Flapen"
---

# **lanyard string**

**Worth a look**

Shows demand growing +99.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 67Growth 91Conversion 67Competition 62Returns 80Price range 79Avg price 80Brand share 59Review moat 62Quality gap 40

**Growth**

**Great****+99.4%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$17.18**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.65–$48.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$669K**

$669K/yr · 651K searches

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,001.78**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Products