---
title: "Lanyard String — $669K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/lanyard-string"
last_updated: "2026-08-09T00:25:09.451Z"
locale: en
meta:
description: "Niche score 69/100 · $669K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 69/100 · $669K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lanyard String — $669K/yr Amazon US Niche (2026) - Flapen"
---
# **lanyard string**
**Worth a look**
Shows demand growing +99.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 67Growth 91Conversion 67Competition 62Returns 80Price range 79Avg price 80Brand share 59Review moat 62Quality gap 40
**Growth**
**Great****+99.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.18**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.65–$48.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$669K**
$669K/yr · 651K searches
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,001.78**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, lanyard string is a $669K/yr Amazon United States market (651K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 69/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lanyard string market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$515K–$687K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#175**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 87%
**Open market**
**24%**
- Tresotoyo19% - cridoz19% - PP OPOUNT12% - SNAILAR12% - Fandamei6% - KAMJUNTAR6%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +99.4% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/lanyard-string/trend)
## **Top lanyard string search terms**
- **lanyard string**176K/yr+73.9%4.1% conv. - **gimp string**91K/yr+92.9%5.7% conv. - **gimp**66K/yr+104.6%4.8% conv. - **boondoggle**31K/yr+252.9%4.3% conv. - **lanyard string kit**32K/yr+338.0%6.5% conv. - **lanyard making kit**32K/yr+99.6%3.2% conv. - **boondoggle string**33K/yr+69.3%4.6% conv. - **plastic lanyard string**24K/yr+96.5%5.3% conv. - **plastic lacing cord**18K/yr+135.4%4.1% conv. - **plastic string**25K/yr+36.6%2.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/lanyard-string/search-terms)
## **Top lanyard string products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$33K10%$67K15%$100K20%$134K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lanyard String 20 Rolls Gimp String Kit Plastic Strings Lacing Cord**Tresotoyo**$28.56**4.6★220 rev](https://www.amazon.com/dp/B0DT8G31VL) [2**Lanyard String with Jig Bracelet Maker 20 Rolls Gimp String Boondoggle String Kit 1200 Feet and 177Pcs Accessories for Friendship Bracelet Keychain Lanyard Making kit with 21 Patterns Instruction**SNAILAR**$28.98**4.6★46 rev](https://www.amazon.com/dp/B0GWD1637T) [3**Lanyard String Kit Cridoz 6Pack Plastic Lacing Cord Gimp String Lanyard Weaving Kit for Bracelets Keychains Crafts**cridoz**$11.39**4.5★901 rev](https://www.amazon.com/dp/B0B3N1JG2W) [4**KAMJUNTAR Lanyard String 15 Rolls Gimp String Plastic Lacing Cord Plastic String Lanyard Kit for Friendship Bracelets Jewelry Making DIY Craft Boondoggle Gimp Bracelet Making Kit**KAMJUNTAR**$20.51**4.5★700 rev](https://www.amazon.com/dp/B09D7ZCSSF) [5**Sukh Plastic Lanyard String Kit - 12 Colors Lacing Cord Bracelet Making**RAINFLOW**$9.36**4.5★308 rev](https://www.amazon.com/dp/B0DDPVW271)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lanyard String with Jig Bracelet Maker 20 Rolls Gimp String Boondoggle String Kit 1200 Feet and 177Pcs Accessories for Friendship Bracelet Keychain Lanyard Making kit with 21 Patterns Instruction**SNAILAR**$28.98**46 rev3mo ago](https://www.amazon.com/dp/B0GWD1637T) [**Lanyard String Kit 12 Colors Gimp String with 20 Keychain Accessories 20 Beads and 5 Bells Boondoggle Lanyard Making Kit for Craft DIY**NafuXiaJJia**$9.91**4 rev3mo ago](https://www.amazon.com/dp/B0GV4RV9Q4) [**Lanyard String Kit 20 Colors Gimp String with 25 Keychain Accessories 5 Charms 20 Beads and 5 Bells Boondoggle Lanyard Making Kit for Craft DIY**NafuXiaJJia**$12.35**4 rev3mo ago](https://www.amazon.com/dp/B0GTYWFPJK) [**Emact 12 Solid Colors Plastic Lanyard String Kit Boondoggle Gimp Cord Set**Etmact**$9.26**53 rev9mo ago](https://www.amazon.com/dp/B0FM7N3WQ5) [**PP OPOUNT Lanyard String Kit for Friendship Bracelet & Keychain Making 18 Solid-Color Gimp Kit with Tools & Guide Plastic Boondoggle String for Adults & Family Activities Fun Craft Set for Adults**PP OPOUNT**$12.54**286 rev9mo ago](https://www.amazon.com/dp/B0FR4NQ3TD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lanyard String Kit 20 Colors Gimp String with 25 Keychain Accessories 5 Charms 20 Beads and 5 Bells Boondoggle Lanyard Making Kit for Craft DIY**NafuXiaJJia**$12.35**4.2★**▲ 118%**](https://www.amazon.com/dp/B0GTYWFPJK) [**Lanyard String with Jig Bracelet Maker 20 Rolls Gimp String Boondoggle String Kit 1200 Feet and 177Pcs Accessories for Friendship Bracelet Keychain Lanyard Making kit with 21 Patterns Instruction**SNAILAR**$28.98**4.6★**▲ 117%**](https://www.amazon.com/dp/B0GWD1637T) [**Lanyard String Kit 12 Colors Gimp String with 20 Keychain Accessories 20 Beads and 5 Bells Boondoggle Lanyard Making Kit for Craft DIY**NafuXiaJJia**$9.91**4.2★**▲ 116%**](https://www.amazon.com/dp/B0GV4RV9Q4) [**CACOE Phone Lanyard Black+Gray 2 Pack**CACOE**$9.67**4.4★**▲ 84%**](https://www.amazon.com/dp/B09WMG2GPM) [**Emact 12 Solid Colors Plastic Lanyard String Kit Boondoggle Gimp Cord Set**Etmact**$9.26**4.3★**▲ 41%**](https://www.amazon.com/dp/B0FM7N3WQ5)
**~~View all trending →~~**
## **What buyers say about lanyard string**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**18%
*“Vibrant colors”*
**Quality-Overall**14%
*“Excellent product”*
**Ease Of Use**7%
*“Easy to use and make”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Value For Money**7%
*“Worth the money”*
**Fun/Entertainment Experience**5%
*“Hours of Entertainment”*
**Durability**5%
*“It doesn't break”*
**Stretchability/Expandability/Elasticity**4%
*“It has amazing stretch”*
**Strength**4%
*“Its very sturdy”*
**Efficiency**2%
*“Works perfectly”*
### **What buyers complain about **
**Quality-Overall**9%
*“Cheap product”*
**Stretchability/Expandability/Elasticity**8%
*“Too elastic and slippery”*
**Material Quality**7%
*“Had a hard time with this material”*
**Grip**6%
*“If she loses her grip”*
**Durability**5%
*“Break easily”*
**Strength**5%
*“also very weak”*
**Adjustability/Rotatability/Reclining**4%
*“Adjustment does not hold”*
**Advertised Vs Actual Product**4%
*“Did not read description carefully”*
**Size-Overall**4%
*“Bulky”*
**Smell**4%
*“the smell out of the box”*
### **Top return reasons **
**Size-Overall**13%
**Length**8%
**Advertised Vs Actual Product**7%
**Thin**7%
**Material Quality**7%
**Quality-Overall**7%
**Functionality-Overall**6%
**Value For Money**5%
**Strength**5%
**Charging**4%
## **Common questions**
- **Is lanyard string profitable to sell on Amazon United States?**
- The niche generates $669K/yr across 32 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +99.4%. Flapen's verdict: Worth a look (69/100).
- **How competitive is the lanyard string niche?**
- 18 brands and 44 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in lanyard string?**
- Top complaints mined from reviews: Quality-Overall, Stretchability/Expandability/Elasticity, Material Quality. The return rate is 1.8%.
- **When does demand for lanyard string peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the lanyard string niche?**
- Listings span $6.65–$48.92; the average listing price is $17.18 (sweet spot $15–$100). The average incumbent carries 1,002 reviews — the moat a new listing must climb.
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