---
title: "Lanyard Making Kit — $75K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/lanyard-making-kit"
last_updated: "2026-08-10T07:16:22.340Z"
locale: en
meta:
description: "Niche score 58/100 · $75K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $75K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lanyard Making Kit — $75K/yr Amazon US Niche (2026) - Flapen"
---
# **lanyard making kit**
**Worth a look**
Shows demand growing +83.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 19Growth 84Conversion 52Competition 52Returns 82Price range 63Avg price 81Brand share 57Review moat 76Quality gap 45
**Growth**
**Great****+83.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.46**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****487.6**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$3.99–$33.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$75K**
$75K/yr · 101K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, lanyard making kit is a $75K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 58/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lanyard making kit market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$52K–$70K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#542**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 94%
**Open market**
**25%**
- Tresotoyo21% - PP OPOUNT20% - Tondiamo11% - SNAILAR9% - cridoz9% - NafuXiaJJia5%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +83.6% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jul, Aug · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/lanyard-making-kit/trend)
## **Top lanyard making kit search terms**
- **lanyard making kit**32K/yr+99.6%3.2% conv. - **lanyard kit**22K/yr+98.1%4.0% conv. - **gimp bracelet making kit**15K/yr+194.6%5.8% conv. - **lanyard making supplies**17K/yr+25.4%1.4% conv. - **diy lanyard kit**7K/yr+59.8%0.5% conv. - **lanyard supplies**4K/yr+48.1%1.2% conv. - **diy lanyard**4K/yr+5.3%0.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/lanyard-making-kit/search-terms)
## **Top lanyard making kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$11K20%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lanyard String 20 Rolls Gimp String Kit Plastic Strings Lacing Cord**Tresotoyo**$28.56**4.6★220 rev](https://www.amazon.com/dp/B0DT8G31VL) [2**Tondiamo 1321 Pcs Back to School DIY Teacher Lanyard Making Kit Classic**Tondiamo**$15.44**5.0★7 rev](https://www.amazon.com/dp/B0GL7ZKTMT) [3**Lanyard String with Jig Bracelet Maker 20 Rolls Gimp String Boondoggle String Kit 1200 Feet and 177Pcs Accessories for Friendship Bracelet Keychain Lanyard Making kit with 21 Patterns Instruction**SNAILAR**$28.98**4.6★46 rev](https://www.amazon.com/dp/B0GWD1637T) [4**PP OPOUNT Lanyard String Kit for Friendship Bracelet & Keychain Making 18 Solid-Color Gimp Kit with Tools & Guide Plastic Boondoggle String for Adults & Family Activities Fun Craft Set for Adults**PP OPOUNT**$12.54**4.6★286 rev](https://www.amazon.com/dp/B0FR4NQ3TD) [5**PP OPOUNT Lanyard String Kit for Summer Camp Adults 15 Plastic Gimp Strings with 40 Keychain Accessories & Instructions DIY Bracelets Keychains Adults Gift Craft Set(Solid/Glitter/Laser Colors)**PP OPOUNT**$10.06**4.6★286 rev](https://www.amazon.com/dp/B0F4R432XG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lanyard String with Jig Bracelet Maker 20 Rolls Gimp String Boondoggle String Kit 1200 Feet and 177Pcs Accessories for Friendship Bracelet Keychain Lanyard Making kit with 21 Patterns Instruction**SNAILAR**$28.98**46 rev3mo ago](https://www.amazon.com/dp/B0GWD1637T) [**Lanyard String Kit 12 Colors Gimp String with 20 Keychain Accessories 20 Beads and 5 Bells Boondoggle Lanyard Making Kit for Craft DIY**NafuXiaJJia**$9.91**4 rev3mo ago](https://www.amazon.com/dp/B0GV4RV9Q4) [**Lanyard String Kit 20 Colors Gimp String with 25 Keychain Accessories 5 Charms 20 Beads and 5 Bells Boondoggle Lanyard Making Kit for Craft DIY**NafuXiaJJia**$12.35**4 rev3mo ago](https://www.amazon.com/dp/B0GTYWFPJK) [**Tondiamo 1321 Pcs Back to School DIY Teacher Lanyard Making Kit Classic**Tondiamo**$15.44**7 rev5mo ago](https://www.amazon.com/dp/B0GL7ZKTMT) [**Gueevin 279 Pcs DIY Name Teacher Lanyard with ID Holder Back to School Gift**Gueevin**$19.74**3 rev5mo ago](https://www.amazon.com/dp/B0GKNYVJ3N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lanyard String Kit 20 Colors Gimp String with 25 Keychain Accessories 5 Charms 20 Beads and 5 Bells Boondoggle Lanyard Making Kit for Craft DIY**NafuXiaJJia**$12.35**4.2★**▲ 131%**](https://www.amazon.com/dp/B0GTYWFPJK) [**Lanyard String with Jig Bracelet Maker 20 Rolls Gimp String Boondoggle String Kit 1200 Feet and 177Pcs Accessories for Friendship Bracelet Keychain Lanyard Making kit with 21 Patterns Instruction**SNAILAR**$28.98**4.6★**▲ 130%**](https://www.amazon.com/dp/B0GWD1637T) [**Lanyard String Kit 12 Colors Gimp String with 20 Keychain Accessories 20 Beads and 5 Bells Boondoggle Lanyard Making Kit for Craft DIY**NafuXiaJJia**$9.91**4.2★**▲ 130%**](https://www.amazon.com/dp/B0GV4RV9Q4) [**Tondiamo 1321 Pcs Back to School DIY Teacher Lanyard Making Kit Classic**Tondiamo**$15.44**5.0★**▲ 91%**](https://www.amazon.com/dp/B0GL7ZKTMT) [**Gueevin 279 Pcs DIY Name Teacher Lanyard with ID Holder Back to School Gift**Gueevin**$19.74**5.0★**▲ 81%**](https://www.amazon.com/dp/B0GKNYVJ3N)
**~~View all trending →~~**
## **What buyers say about lanyard making kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**19%
*“Vibrant colors”*
**Quality-Overall**13%
*“Excellent product”*
**Fun/Entertainment Experience**11%
*“Fun to use”*
**Gifting Purpose**10%
*“Great Christmas gift”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Ease Of Use**7%
*“Easy to use and make”*
**Value For Money**6%
*“Great deal”*
**Durability**3%
*“durable”*
**Thickness**2%
*“The plastic gimp is exactly the right thickness”*
**Creativity**2%
*“Breeds Creative Minds”*
### **What buyers complain about **
**Quality-Overall**9%
*“Cheap product”*
**Strength**8%
*“also very weak”*
**Smell**7%
*“the smell out of the box”*
**Stretchability/Expandability/Elasticity**7%
*“Too elastic and slippery”*
**Material Quality**7%
*“Very cheap, the quality of the plastic is flimsy”*
**Grip**6%
*“Slippery”*
**Color**5%
*“Color issues”*
**Instructions/User Manual/Troubleshooting**5%
*“The instructions aren't that great at explaining how to complete complicated knots either”*
**Thickness**4%
*“inconsistent in thickness and very stretchy”*
**Durability**2%
*“My only complaint is that it can break if it gets pulled too tightly”*
### **Top return reasons **
**Size-Overall**18%
**Advertised Vs Actual Product**11%
**Quality-Overall**11%
**Value For Money**10%
**Material Quality**9%
**Functionality-Overall**5%
**Thin**4%
**Instructions/User Manual/Troubleshooting**4%
**Gifting Purpose**3%
**Product Condition**3%
## **Common questions**
- **Is lanyard making kit profitable to sell on Amazon United States?**
- The niche generates $75K/yr across 25 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +83.6%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the lanyard making kit niche?**
- 16 brands and 20 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in lanyard making kit?**
- Top complaints mined from reviews: Quality-Overall, Strength, Smell. The return rate is 1.6%.
- **When does demand for lanyard making kit peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the lanyard making kit niche?**
- Listings span $3.99–$33.81; the average listing price is $17.46 (sweet spot $15–$100). The average incumbent carries 488 reviews — the moat a new listing must climb.
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