---
title: "Lace — $723K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/lace"
last_updated: "2026-08-10T07:07:23.707Z"
locale: en
meta:
description: "Niche score 53/100 · $723K/yr market · 2.7M searches/yr. Prices mostly outside the sweet spot ($4.94–$17.59) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $723K/yr market · 2.7M searches/yr. Prices mostly outside the sweet spot ($4.94–$17.59) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lace — $723K/yr Amazon US Niche (2026) - Flapen"
---
# **lace**
**Worth a look**
Shows no brand lock-in (top 5 brands take 50% of clicks), but prices mostly outside the sweet spot ($4.94–$17.59) keeps it on the watch list.
Market size 69Growth 39Conversion 36Competition 72Returns 80Price range 20Avg price 26Brand share 85Review moat 24Quality gap 21
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$723K**
$723K/yr · 2.7M searches
**Growth**
**Okay****+11.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.08**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****5,013.23**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$4.94–$17.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, lace is a $723K/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lace market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$545K–$726K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**31 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**50%**
Top 20: 88%
**Top-5 click share**
**42%**
Top 20: 79%
**Open market**
**46%**
- LYXMYGS21% - Lock Laces10% - ilauke8% - Jepeux6% - Sentoyou5% - Goyinxza4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.
70K50KSpike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/lace/trend)
## **Top lace search terms**
- **lace ribbon**624K/yr+28.7%3.3% conv. - **lace**650K/yr-3.3%0.9% conv. - **lace trim**337K/yr+4.1%1.2% conv. - **lace fabric**307K/yr+1.9%0.6% conv. - **white lace ribbon**128K/yr+75.0%5.8% conv. - **white lace**120K/yr+18.3%2.6% conv. - **sewing trim & embellishments**64K/yr+0.0%0.0% conv. - **encajes para costura**44K/yr+14.3%0.4% conv. - **lace trim for sewing**51K/yr-1.6%0.7% conv. - **trim for sewing**62K/yr-24.0%0.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/lace/search-terms)
## **Top lace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$36K10%$72K15%$108K20%$145K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LYXMYGS Lace Trim Ribbon 5-Yard White Lace Ribbon 2.36 Inch Width White Laces Trims Delicate Floral Pattern Ribbons for Crafts Sewing and Bridal Wedding Dress Applique Decorations**LYXMYGS**$6.98**4.8★222 rev](https://www.amazon.com/dp/B0FMSCJJZ3) [2**Lock Laces - 1 Size Fits All - Elastic No Tie Shoelaces for Kids Adults Ideal for Sneakers Running & Athletic Shoes (Black Reflective 48-Inch)**Lock Laces**$11.62**4.6★87,901 rev](https://www.amazon.com/dp/B0FKC5Z75T) [3**ilauke 46 Yards White Lace Ribbon 14 Rolls Vintage Lace Trims 0.6 to 2.1 inch Ribbon Laces with Assorted Pattern for Sewing Crafts Wedding Decor Flower Ribbons 3.28 Yards Each**ilauke**$12.01**4.6★1,638 rev](https://www.amazon.com/dp/B07TVNYD4G) [4**30 Yards White lace lace Ribbon Gift Wrapping Dress Decoration Wedding Decoration Sewing Crafts (Style1)**Jepeux**$5.43**4.7★606 rev](https://www.amazon.com/dp/B0B5H2QSY8) [5**White Lace Ribbon Vintage Lace Trim Thin White Laces Decorative Ribbon 25 Yards 1.2 Inch for Sewing Trim and Embellishments DIY Crafts Gift Wrapping Flower Bouquet Hair Ribbons for Women Girl**Goyinxza**$6.88**4.5★44 rev](https://www.amazon.com/dp/B0FMCQ5MYC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**QingHan White Lace Trim Ribbon: 10 Yards 2.36 Inch Wide Lace Ribbon for Sewing - Floral Lace Trim for Crafts - Bridal Wedding Dress - Gift Wrapping and DIY Decor**QingHan**$6.80**17 rev3mo ago](https://www.amazon.com/dp/B0GW1NN7FJ) [**Elastic Lace Ribbon 1 Inch Wide x 4.5 Yards Elegant White Lace Trim Ribbon for Sewing Gift Wrapping Hair Bows Wedding Decor Crafts**Dynoro**$4.94**22 rev7mo ago](https://www.amazon.com/dp/B0G5WB7K1W) [**Floral Embroidered Laces Fabric 15.75 Wide 3 Yard White Eyelash Lace Fabric Lace Ribbon Laces Trim Ribbon for Wedding Sewing DIY Crafting Home Decor (White)**Psiriol**$8.52**14 rev8mo ago](https://www.amazon.com/dp/B0G2372DFD) [**White Lace Ribbon Roll 30 Yards Sewing Crafts Lace Trim for Gift Wrapping Sewing Crafts Wedding Dress Decoration**Qulkws**$6.21**31 rev9mo ago](https://www.amazon.com/dp/B0FV3KVQH7) [**50 Yards White Lace Trim Ribbon Roll Vintage Crochet Lace for Gift Wrapping Sewing & Craft Projects Bridal Wedding Decor Dress Embellishment Floral DIY & Party Decorations**Darlingao**$6.95**24 rev9mo ago](https://www.amazon.com/dp/B0FSJXR66T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lock Laces - 1 Size Fits All - Elastic No Tie Shoelaces for Kids Adults Ideal for Sneakers Running & Athletic Shoes (Black Reflective 48-Inch)**Lock Laces**$11.62**4.6★**▲ 144%**](https://www.amazon.com/dp/B0FKC5Z75T) [**QingHan White Lace Trim Ribbon: 10 Yards 2.36 Inch Wide Lace Ribbon for Sewing - Floral Lace Trim for Crafts - Bridal Wedding Dress - Gift Wrapping and DIY Decor**QingHan**$6.80**4.9★**▲ 144%**](https://www.amazon.com/dp/B0GW1NN7FJ) [**Olukssck 2 Pairs Flat Laces Shoelaces 3CM Wide Fancy Ribbon Shoe Laces for Women White 39inch(100cm)**Olukssck**$7.29**4.6★**▲ 133%**](https://www.amazon.com/dp/B0DK31XXK4) [**VSUDO 54 Flat White Shoe Laces for Sneakers Shoelaces for Sneakers Replacements Shoe Strings for Women or Men (1 Pair-White-137CM)**VSUDO**$7.10**4.6★**▲ 131%**](https://www.amazon.com/dp/B07GDRLQMS) [**Elastic Lace Ribbon 1 Inch Wide x 4.5 Yards Elegant White Lace Trim Ribbon for Sewing Gift Wrapping Hair Bows Wedding Decor Crafts**Dynoro**$4.94**4.9★**▲ 93%**](https://www.amazon.com/dp/B0G5WB7K1W)
**~~View all trending →~~**
## **What buyers say about lace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Good quality and arrived as expected”*
**Advertised Vs Actual Product**12%
*“WORKS AS ADVERTISED”*
**Stitch/Finish/Polish**9%
*“it's perfect on this outfit I'm sewing”*
**Value For Money**7%
*“worth the money”*
**Ease Of Use**7%
*“Easy to use”*
**Size-Overall**7%
*“Good fit”*
**Color**5%
*“Its very pretty”*
**Design-Overall**5%
*“Perfect for crafting”*
**Embellishment/Embroidery Quality**4%
*“Looks good as an embellishment”*
**Stretchability/Expandability/Elasticity**4%
*“It has a good amount of stretch”*
### **What buyers complain about **
**Quality-Overall**11%
*“Not great quality”*
**Durability**11%
*“Broke after a month”*
**Functionality-Overall**6%
*“Didn't work for me”*
**Thickness**6%
*“The lace is thicker like cotton”*
**Ease Of Use**6%
*“That end claps is REALLY hard to close”*
**Stretchability/Expandability/Elasticity**6%
*“I wish more companies would stop using this stretchy elastic nonsense”*
**Color**6%
*“Off white, not white”*
**Size-Overall**5%
*“It comes loose rather than on a spool”*
**Value For Money**4%
*“Very cheap”*
**Material Quality**4%
*“The material is more on the delicate side”*
### **Top return reasons **
**Size-Overall**23%
**Color**14%
**Length**7%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Material Quality**6%
**Thin**4%
**Quality-Overall**4%
**Feet Fit**3%
**Functionality-Overall**2%
## **Common questions**
- **Is lace profitable to sell on Amazon United States?**
- The niche generates $723K/yr across 40 tracked products. 8 of 16 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the lace niche?**
- 31 brands and 42 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in lace?**
- Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 1.8%.
- **When does demand for lace peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the lace niche?**
- Listings span $4.94–$17.59; the average listing price is $9.08 (sweet spot $15–$100). The average incumbent carries 5,013 reviews — the moat a new listing must climb.
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