---
title: "Knitting — $117K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/knitting"
last_updated: "2026-08-10T06:03:29.395Z"
locale: en
meta:
description: "Niche score 51/100 · $117K/yr market · 478K searches/yr · $23.59 avg price. Soft demand (-28.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $117K/yr market · 478K searches/yr · $23.59 avg price. Soft demand (-28.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Knitting — $117K/yr Amazon US Niche (2026) - Flapen"
---
# **knitting**
**Worth a look**
Shows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-28.9% this quarter) keeps it on the watch list.
Market size 27Growth 11Conversion 13Competition 83Returns 84Price range 41Avg price 95Brand share 95Review moat 52Quality gap 38
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$23.59**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Good****1,431.15**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$4.13–$210.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$117K**
$117K/yr · 478K searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-28.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, knitting is a $117K/yr Amazon United States market (478K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **knitting market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$142K–$189K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#5,293**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**50 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**37%**
Top 20: 76%
**Top-5 click share**
**32%**
Top 20: 67%
**Open market**
**59%**
- Aeelike13% - spansee8% - INSCRAFT7% - Dxhycc4% - JUCPASH4% - Mr. Pen4%
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — -28.9% search growth over the last 90 days.
23K18KPrime Day '25Spike '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/knitting/trend)
## **Top knitting search terms**
- **knitting**431K/yr-27.9%0.6% conv. - **knitting notions**34K/yr-31.4%1.6% conv. - **knitting accessories kit**7K/yr-59.8%2.7% conv. - **knitting tool**6K/yr-45.9%0.1% conv. - **knitting tools and supplies**1K/yr+40.4%1.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/knitting/search-terms)
## **Top knitting products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aeelike Knitting Kit for Beginners Complete Beginner Knitting Kit Easy Knitting Set Including Knitting Needles Set Cotton Yarn Learn to Knit Dishcloth with Step-by-Step Instructions Colorful**Aeelike**$18.43**4.4★509 rev](https://www.amazon.com/dp/B0CQ4P95HS) [2**INSCRAFT 113 Piece Crochet Kit with Yarn Set 1600 Yards Assorted Yarn for Knitting and Crochet 73PCS Crochet Accessories Set Including Ergonomic Hooks Knitting Needles & More Ideal Beginner Kit**INSCRAFT**$30.41**4.5★4,961 rev](https://www.amazon.com/dp/B088STRDGZ) [3**SPANSEE 6 PCS Cat Paw Knitting Needles Stoppers Knitting Needle Point Protectors Stitch Stopper Needle Minder Knitting Accessories Knitting Supplies fit Size 11-17 (8mm-12.75mm) Needles**spansee**$5.86**4.2★408 rev](https://www.amazon.com/dp/B0CGCRPJ3M) [4**Dxhycc New Basic Knitting Tools Accessories Supplies with Case Knit Kit Lots**Dxhycc**$7.82**4.5★1,712 rev](https://www.amazon.com/dp/B00L8KLLCW) [5**JUCPASH Yarn Holder for Crocheting and Knitting Wooden Yarn Spinner with Magnetic Rotating Mechanism and Anti-Slip Pads Crochet Accessories Birthday Gifts for Women Mom Wife Grandma Mother (Brown)**JUCPASH**$19.83**4.5★1,542 rev](https://www.amazon.com/dp/B0CL22LLSY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Caydo Automatic i Cord Knitting Machine Pro Electric i-Cord Knitter with Powerful 3-Speed Adjustable Hands-Free Highly Efficient Yarn Knit Helper Crochet iCord Maker Tool for Fast DIY Craft Project**Caydo**$118.41**648 rev9mo ago](https://www.amazon.com/dp/B0FPQ8D749) [**UOOU 10Pcs Yarn Needles Darning Tapestry Needles Large Eye Weaving Needle Yarn Needle for Crocheting with Aluminum Storage Knitting Crochet Accessories**UOOU**$5.99**416 rev10mo ago](https://www.amazon.com/dp/B0FPG3CJQN) [**20PCS Knitting Needle Stoppers Knitting Needles Point Protectors Needle Point Locks Plastic Knitting Needles Caps Single Hole Spring Toggle Stitch Stoppers Essential Knitting Accessories for Finger**Zyghjort**$5.71**64 rev1y ago](https://www.amazon.com/dp/B0DSW84G5P) [**Coopay Crochet Kit for Beginners Crochet Starter Kit for Blanket Granny Squares Video Instructions Easy to Learn Knitting for Beginner**Coopay**$29.10**1,454 rev2y ago](https://www.amazon.com/dp/B0D6JL5Y88) [**Eersida 15 Pcs Knitting Needle Gauge and Rulers Crochet Tools Knitting Accessories Wooden Yarn Gauge Tools with Chain Crochet Needle Rulers Yarn Measuring Tools**Eersida**$10.13**28 rev2y ago](https://www.amazon.com/dp/B0D16W7HDZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eersida 15 Pcs Knitting Needle Gauge and Rulers Crochet Tools Knitting Accessories Wooden Yarn Gauge Tools with Chain Crochet Needle Rulers Yarn Measuring Tools**Eersida**$10.13**4.5★**▲ 443%**](https://www.amazon.com/dp/B0D16W7HDZ) [**The Woobles Crochet Kit for Beginners - Easy Arts and Crafts Knitting & Crochet Animals Kit As Seen On Shark Tank - Sebastian The Lion**The Woobles**$29.97**4.5★**▲ 280%**](https://www.amazon.com/dp/B085MDGX9H) [**UOOU 10Pcs Yarn Needles Darning Tapestry Needles Large Eye Weaving Needle Yarn Needle for Crocheting with Aluminum Storage Knitting Crochet Accessories**UOOU**$5.99**4.8★**▲ 229%**](https://www.amazon.com/dp/B0FPG3CJQN) [**Caydo Automatic i Cord Knitting Machine Pro Electric i-Cord Knitter with Powerful 3-Speed Adjustable Hands-Free Highly Efficient Yarn Knit Helper Crochet iCord Maker Tool for Fast DIY Craft Project**Caydo**$118.41**4.5★**▲ 186%**](https://www.amazon.com/dp/B0FPQ8D749) [**Yarniss Crochet Kit for Beginners All in One Crochet Kits with 840 Yards Crochet Yarn Ergonomic Crochet Hooks Set with Yarn for Adults Navy**Yarniss**$19.17**4.6★**▲ 143%**](https://www.amazon.com/dp/B0CY2NR8YF)
**~~View all trending →~~**
## **What buyers say about knitting**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**12%
*“easy to open”*
**Quality-Overall**12%
*“Great quality set”*
**Value For Money**9%
*“Very affordable”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Color**4%
*“Beautiful colors”*
**Gifting Purpose**4%
*“Awesome Gift”*
**Brightness/Shine/Glow**4%
*“Very bright”*
**Efficiency**3%
*“It works flawlessly”*
**Instructions/User Manual/Troubleshooting**3%
*“Easy to read instructions”*
**Size-Overall**3%
*“The mats all fit perfectly well”*
### **What buyers complain about **
**Size-Overall**10%
*“too large for me”*
**Quality-Overall**10%
*“Bad Quality”*
**Durability**8%
*“Broke after first use”*
**Instructions/User Manual/Troubleshooting**7%
*“No instructions”*
**Thickness**4%
*“Could be thicker”*
**Material Quality**4%
*“rips it out the material needs to be better”*
**Value For Money**4%
*“A bit on the pricey side”*
**Functionality-Overall**3%
*“it still would not turn back on”*
**Strength**3%
*“Not very strong”*
**Ease Of Use**2%
*“hard to open”*
### **Top return reasons **
**Size-Overall**20%
**Advertised Vs Actual Product**9%
**Functionality-Overall**8%
**Value For Money**7%
**Defective Material/Parts**6%
**Instructions/User Manual/Troubleshooting**6%
**Quality-Overall**6%
**Material Quality**5%
**Brightness/Shine/Glow**4%
**Thin**3%
## **Common questions**
- **Is knitting profitable to sell on Amazon United States?**
- The niche generates $117K/yr across 62 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -28.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the knitting niche?**
- 50 brands and 76 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in knitting?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.6%.
- **When does demand for knitting peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the knitting niche?**
- Listings span $4.13–$210.66; the average listing price is $23.59 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)