---
title: "knitting needles — $1.8M/yr Amazon United States Niche, Score 64/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/knitting-needles"
last_updated: "2026-07-20T20:19:46.973Z"
locale: en
meta:
description: "knitting needles shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "knitting needles shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "knitting needles — $1.8M/yr Amazon United States Niche, Score 64/100 - Flapen"
---
# **knitting needles**
**Worth a look**
Shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 91Growth 2Conversion 33Competition 93Returns 81Price range 41Avg price 95Brand share 96Review moat 57Quality gap 50
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$29.61**
avg listing price — sweet spot $15–$100
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Market size**
**Great****$1.8M**
$1.8M/yr · 2.3M searches
**Returns**
**Great****1.7%**
return rate — above 6% kills the launch gate
**Review moat**
**Good****1,215.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$3.86–$210.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-45.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, knitting needles is a $1.8M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 64/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$1.8M–$2.4M**
- units × avg price
- **Launch success**
- **32%**
- 6 of 19 new (360d)
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#188**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **165 days**
## **Competition**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**45 **▲rising
**Sellers**
**89**
**Top-5 brand share**
**34%**
Top 20: 81%
**Top-5 click share**
**22%**
Top 20: 60%
**Open market**
**62%**
- Aeelike12% - Yarniss6% - ChiaoGoo6% - Katech5% - BCMRUN5% - LRDCREEE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -45.4% search growth over the last 90 days.
80K60KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/knitting-needles/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$35K4%$70K6%$106K8%$141K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 82 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Interchangeable Knitting Needle Set with Circular Cable for Crafters 13 Circular Knitting Needles with 4 Cable 3-10 mm Aluminum Knitting Needles for Beginner DIY Crafts Red Needle Set**Aeelike**$29.97**4.2★535 rev](https://www.amazon.com/dp/B0DD77H5BS) [2**Interchangeable Circular Knitting Needles Set Includes 13 Pairs of Premium Aluminum Needles and Knitting Tools Box for Knitting Projects Use**LRDCREEE**$29.85**4.9★32 rev](https://www.amazon.com/dp/B0F7QV31WD) [3**36PCS Bamboo Knitting Needles Set BetyBedy Single Pointed Knitting Needles 9 Inches Length Knitting Crochet Supplies for Beginners Handmade (18 Sizes from 2.0mm-10.0mm)**BetyBedy**$7.61**4.5★4,026 rev](https://www.amazon.com/dp/B01N0GXO3W) [4**Yarniss Bamboo Circular Knitting Needle with Case 13 Pair Interchangeable Knitting Needles with Flexible Cables 3.5mm~10.0mm 4-Inch Round Knitting Needle US Size 2.5~15**Yarniss**$37.67**4.2★429 rev](https://www.amazon.com/dp/B0FRRBF61J) [5**liomey Interchangeable Circular Knitting Needles Set - 13 Pairs of 4 Inch (3mm-10mm) Aluminum Needles Ergonomic Design for Beginners and Advanced Knitters Purple**liomey**$26.61**4.2★73 rev](https://www.amazon.com/dp/B0F62XPZ6K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TRILVIX Circular Knitting Needles Set 13 Pairs Interchangeable Knitting Needles 3mm-10mm with 4 Cables Accessories & Purple Case 4 Inch Aluminum Knitting Needles US Size 2~15**TRILVIX**$28.80**31 rev2mo ago](https://www.amazon.com/dp/B0GS5DJZJR) [**Aeelike Interchangeable Knitting Needles Set 13 Pairs Aluminum Circular Knitting Needles (3.0mm-10.0mm) with 4 Flexible Cords for Lace Socks & Bulky Projects Travel Weaving Gift Set**Aeelike**$31.62**12 rev3mo ago](https://www.amazon.com/dp/B0GV3CVSXW) [**9 Pairs Bamboo Knitting Needles Set 13.8 in Long Natural Wooden Knitting Needle Single Point Straight Wood Needles with Pouch Knitting Needle for Beginners Making Sweater Shawl Scarf**Uswin**$14.42**12 rev4mo ago](https://www.amazon.com/dp/B0GS5QWR56) [**4-inch Knitting Needles Set 13 Pairs Interchangeable Circular Knitting Needles Set Aluminum 3-10mm with 5 Cables Knitting Accessories and Case Green**Generic**$37.43**35 rev6mo ago](https://www.amazon.com/dp/B0G616YTT1) [**9 Pairs Bamboo Knitting Needles Set with 6 Stitch Holders 2-10mm Single Point Wooden Knitting Needles 10in Long for Scarves Hats Beginners Complete Knitting Accessories Kit**IGVSP**$9.90**5 rev6mo ago](https://www.amazon.com/dp/B0GC67XBX8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aeelike Interchangeable Knitting Needles Set 13 Pairs Aluminum Circular Knitting Needles (3.0mm-10.0mm) with 4 Flexible Cords for Lace Socks & Bulky Projects Travel Weaving Gift Set**Aeelike**$31.62**4.3★**▲ 586%**](https://www.amazon.com/dp/B0GV3CVSXW) [**9 Pairs Bamboo Knitting Needles Set 13.8 in Long Natural Wooden Knitting Needle Single Point Straight Wood Needles with Pouch Knitting Needle for Beginners Making Sweater Shawl Scarf**Uswin**$14.42**4.0★**▲ 571%**](https://www.amazon.com/dp/B0GS5QWR56) [**TRILVIX Circular Knitting Needles Set 13 Pairs Interchangeable Knitting Needles 3mm-10mm with 4 Cables Accessories & Purple Case 4 Inch Aluminum Knitting Needles US Size 2~15**TRILVIX**$28.80**4.2★**▲ 563%**](https://www.amazon.com/dp/B0GS5DJZJR) [**Aeelike Interchangeable Knitting Needles Set 13 Pairs Circular Knitting Needles Aluminum (Size 3.0mm-10.0mm) with 4 Cables for DIY Crafts Socks Blankets Cushions Ideal Crochet Gift**Aeelike**$33.16**4.2★**▲ 483%**](https://www.amazon.com/dp/B0FYF56M3M) [**5.5 mm Circular Knitting Needles US9 |40 inches/100 cm | Suitable for Beginners to Knit Sweaters Scarves Blankets and Other Projects!**Soosui**$6.07**4.6★**▲ 443%**](https://www.amazon.com/dp/B0FH6C4JP1)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Very affordable”*
**Quality-Overall**17%
*“Affordable quality”*
**Advertised Vs Actual Product**8%
*“As described”*
**Ease Of Use**8%
*“Ease of use”*
**Size-Overall**7%
*“Fits excellent”*
**Soft Feel**4%
*“smooth action”*
**Stitch/Finish/Polish**4%
*“The scissors and stitch markers are nice to have”*
**Grip**3%
*“Very comfortable grip”*
**Strength**3%
*“These are sturdy”*
**Durability**3%
*“they did not break”*
### **What buyers complain about **
**Durability**13%
*“Fell Apart”*
**Quality-Overall**13%
*“the quality is very subpar”*
**Size-Overall**11%
*“Doens't fit”*
**Value For Money**4%
*“A little bit expensive”*
**Strength**2%
*“- The case doesn't appear sturdy”*
**Thickness**2%
*“Also thick shape is difficult to use”*
**Defective Material/Parts**2%
*“do not fit the screw on the cables”*
**Connectivity-Overall**2%
*“Cable connection is very poor”*
**Ease Of Use**2%
*“hard to manage”*
**Hard Feel**2%
*“rough and sharp”*
### **Top return reasons **
**Size-Overall**43%
**Advertised Vs Actual Product**10%
**Quality-Overall**7%
**Defective Material/Parts**6%
**Value For Money**5%
**Functionality-Overall**4%
**Material Quality**3%
**Ease Of Use**2%
**Thickness**2%
**Wood Quality**1%
## **Common questions**
- **Is knitting needles profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 82 tracked products. 6 of 19 products launched in the last 360 days are still selling. 90-day search growth is -45.4%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the knitting needles niche?**
- 45 brands and 89 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in knitting needles?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.7%.
- **When does demand for knitting needles peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the knitting needles niche?**
- Listings span $3.86–$210.66; the average listing price is $29.61 (sweet spot $15–$100). The average incumbent carries 1,216 reviews — the moat a new listing must climb.
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