---
title: "Search terms — kneaded eraser - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/kneaded-eraser/search-terms"
last_updated: "2026-08-10T11:10:55.630Z"
locale: en
meta:
  description: "Niche score 52/100 · $2.4M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $2.4M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — kneaded eraser - Flapen"
---

# **kneaded eraser**

**Worth a look**

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 95Growth 18Conversion 82Competition 39Returns 97Price range 53Avg price 95Brand share 4Review moat 23Quality gap 23

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.4M**

$2.4M/yr · 1.0M searches

**Avg price**

**Incredible****$25.61**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$3.33–$163.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,880.71**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-13.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Search terms