---
title: "kids scissors — $1.4M/yr Amazon United States Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/kids-scissors"
last_updated: "2026-07-20T20:17:12.812Z"
locale: en
meta:
description: "kids scissors clears our launch bar: a $1.4M/yr market growing +15.4% this quarter with returns at 0.5%. Data updated Jul 2026."
"og:description": "kids scissors clears our launch bar: a $1.4M/yr market growing +15.4% this quarter with returns at 0.5%. Data updated Jul 2026."
"og:title": "kids scissors — $1.4M/yr Amazon United States Niche, Score 60/100 - Flapen"
---
# **kids scissors**
**Launch it**
A $1.4M/yr market growing +15.4% this quarter with returns at 0.5% — clears our launch bar.
Market size 85Growth 44Conversion 89Competition 57Returns 98Price range 35Avg price 26Brand share 68Review moat 32Quality gap 18
**Returns**
**Incredible****0.5%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.4M**
$1.4M/yr · 1.5M searches
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+15.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$2.87–$21.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,316.95**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$9.12**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, kids scissors is a $1.4M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jul–Aug. Verdict: Launch it — 60/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **200K–250K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$1.8M–$2.3M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **150 days**
## **Competition**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**95**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 98%
**Open market**
**29%**
- Westcott23% - Scotch13% - BURVAGY11% - LIVINGO10% - Crayola7% - Channie's7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.4% search growth over the last 90 days.
80K60KPrime Day '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/kids-scissors/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$71K10%$141K15%$212K20%$283K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Westcott 5 Hard Handle Kids Scissors Blunt Assorted Colors 2-Pack**Westcott**$4.15**4.7★16,609 rev](https://www.amazon.com/dp/B000UVMNF4) [2**LIVINGO 5 Small School Student Blunt Kids Craft Scissors Sharp Stainless Steel Blades Safety Comfort Grip for Children Cutting Paper Assorted Color 3 Pack**LIVINGO**$8.81**4.8★6,033 rev](https://www.amazon.com/dp/B07TXVGGQM) [3**Scotch Kids Pointed Tip Scissors with Soft Touch 5 Inches (1442P) (Colors may vary)**Scotch**$4.04**4.8★1,639 rev](https://www.amazon.com/dp/B004TQ0O3Y) [4**Crayola Toddler Safety Scissors (3pk) Blunt Tip Training Scissors for Preschool Learning Activities Right & Left Handed Toddler Arts & Crafts Essentials**Crayola**$4.36**4.4★13,352 rev](https://www.amazon.com/dp/B077Y3M7KZ) [5**Channies Safety Scissors for Small Hands (Ages 3-5) - Kid-Safe Plastic Training Scissors for Preschoolers Child Hand-Eye Coordination Development Kids Scissors Toddler Safety Scissors (2 pack)**Channie's**$9.71**4.5★512 rev](https://www.amazon.com/dp/B0C47JLGM9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**5.5 Kids Small Scissors Set Blunt Tip Craft Paper Scissors Bulk Stainless Steel Safety Blades for Classroom School Home 6 Packs**Xnluothsk**$6.10**25 rev6mo ago](https://www.amazon.com/dp/B0GC6WGFFM) [**BURVAGY 10 Packs 5 Small School Student Blunt Tip Craft Kids Scissors Stainless Steel Blades Comfort Grip 5 Inch Safety Scissors Bulk for Children Toodler Cutting Paper**BURVAGY**$10.27**175 rev11mo ago](https://www.amazon.com/dp/B0FJXGXS73) [**BURVAGY 12 Packs 5 Small School Student Blunt Tip Craft Kids Scissors Stainless Steel Blades Comfort Grip 5 Inch Safety Scissors Bulk for Children Toodler Cutting Paper**BURVAGY**$11.41**254 rev2y ago](https://www.amazon.com/dp/B0CX15R4LV) [**Zicolu Kids Scissors Set Safety Children Scissors with Blunt-Tip Floral Print Blade and Soft Grip Great for DIY Arts Home School Classroom Use Blue/Purple/Yellow**Zicolu**$9.95**284 rev2y ago](https://www.amazon.com/dp/B0CN21L695) [**36 Packs Kids Scissors Scissors for School Safety Blunt Tip 5 Inch School Student Blunt Tip Kids Craft Safety Comfort Grip for Children Cutting Paper**BURVAGY**$21.67**175 rev2y ago](https://www.amazon.com/dp/B0C4SLZND2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**5.5 Kids Small Scissors Set Blunt Tip Craft Paper Scissors Bulk Stainless Steel Safety Blades for Classroom School Home 6 Packs**Xnluothsk**$6.10**4.9★**▲ 378%**](https://www.amazon.com/dp/B0GC6WGFFM) [**BURVAGY 10 Packs 5 Small School Student Blunt Tip Craft Kids Scissors Stainless Steel Blades Comfort Grip 5 Inch Safety Scissors Bulk for Children Toodler Cutting Paper**BURVAGY**$10.27**4.8★**▲ 250%**](https://www.amazon.com/dp/B0FJXGXS73) [**BURVAGY 24Pack 5.5 Safety Small School Kids Student Round Blunt Tip Craft Scissors Bulk Stainless Steel Blades Comfort Grip Scissors for Kid Children Kindergarten Cutting Paper**BURVAGY**$17.98**4.7★**▲ 142%**](https://www.amazon.com/dp/B09C5HFJZQ) [**36 Packs Kids Scissors Scissors for School Safety Blunt Tip 5 Inch School Student Blunt Tip Kids Craft Safety Comfort Grip for Children Cutting Paper**BURVAGY**$21.67**4.8★**▲ 136%**](https://www.amazon.com/dp/B0C4SLZND2) [**Fiskars Softgrip 6 Big Kids Scissors for Ages 8-11 Scissors for School or Crafting Turquoise-Purple Ombre**Fiskars**$6.33**4.8★**▲ 119%**](https://www.amazon.com/dp/B0C8BQMHZY)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**11%
*“Great fun”*
**Safety Standards**11%
*“They work well for safety”*
**Ease Of Use**8%
*“are very handy”*
**Size-Overall**7%
*“they fit her little fingers perfectly”*
**Quality-Overall**6%
*“Great quality and safe for little ones”*
**Color**6%
*“The colors are really pretty”*
**Value For Money**5%
*“Great value”*
**Educational-Overall**5%
*“Educational”*
**Durability**4%
*“They have held up very well too”*
**Advertised Vs Actual Product**4%
*“Exactly what I wanted”*
### **What buyers complain about **
**Ease Of Use**13%
*“Hard to use”*
**Quality-Overall**11%
*“Poor quality control”*
**Functionality-Overall**10%
*“not functional”*
**Sharpness**9%
*“Not sharp at all”*
**Value For Money**5%
*“not worth the price”*
**Advertised Vs Actual Product**5%
*“Deceiving Ad,”*
**Durability**5%
*“Keeps breaking”*
**Adhesion/Stickiness**3%
*“The glue was also not great”*
**Size-Overall**3%
*“the other 1 is super loose”*
**Hard Feel**2%
*“Hard to use”*
### **Top return reasons **
**Size-Overall**28%
**Value For Money**15%
**Functionality-Overall**11%
**Advertised Vs Actual Product**9%
**Sharpness**9%
**Defective Material/Parts**4%
**Color**4%
**Quality-Overall**3%
**Cutting/Trimming**2%
**Product Condition**1%
## **Common questions**
- **Is kids scissors profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Launch it (60/100).
- **How competitive is the kids scissors niche?**
- 14 brands and 95 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in kids scissors?**
- Top complaints mined from reviews: Ease Of Use, Quality-Overall, Functionality-Overall. The return rate is 0.5%.
- **When does demand for kids scissors peak?**
- Demand peaks in Jul–Aug; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the kids scissors niche?**
- Listings span $2.87–$21.67; the average listing price is $9.12 (sweet spot $15–$100). The average incumbent carries 3,317 reviews — the moat a new listing must climb.
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