---
title: "Keychains for Crafts — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/keychains-for-crafts"
last_updated: "2026-08-10T09:27:15.180Z"
locale: en
meta:
description: "Niche score 54/100 · $60K/yr market · 120K searches/yr · $8.85 avg price. A small market ($60K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $60K/yr market · 120K searches/yr · $8.85 avg price. A small market ($60K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Keychains for Crafts — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **keychains for crafts**
**Worth a look**
Shows low returns (1.1%), but a small market ($60K/yr) keeps it on the watch list.
Market size 15Growth 61Conversion 64Competition 76Returns 92Price range 36Avg price 25Brand share 85Review moat 44Quality gap 19
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+38.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,147.95**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$3.93–$21.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$8.85**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$60K**
$60K/yr · 120K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, keychains for crafts is a $60K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keychains for crafts market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$53K–$71K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**50%**
Top 20: 88%
**Top-5 click share**
**39%**
Top 20: 79%
**Open market**
**45%**
- KANSPHY13% - LEOBRO12% - FIVEIZERO10% - PAXCOO8% - Rysent7% - DSUWAZU5%
## **Demand**
Weekly Amazon search volume, last 44 weeks — +38.3% search growth over the last 90 days.
3K2KSpike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/keychains-for-crafts/trend)
## **Top keychains for crafts search terms**
- **keychains for crafts**21K/yr+131.6%4.4% conv. - **key chains for crafts**19K/yr+40.9%4.6% conv. - **keychain craft**15K/yr+47.1%1.5% conv. - **keychain parts**13K/yr+14.8%4.0% conv. - **key ring with chain**12K/yr+8.9%6.0% conv. - **key chain craft**10K/yr+47.4%2.2% conv. - **keychain for crafts**7K/yr+6.6%5.1% conv. - **craft keychains**7K/yr+25.3%4.3% conv. - **keychain crafts**5K/yr+39.0%2.0% conv. - **key chain for crafts**5K/yr+4.8%6.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/keychains-for-crafts/search-terms)
## **Top keychains for crafts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**100Pcs Key Ring with Chain and Open Jump 1 inch Split Round Keychain Rings**KANSPHY**$7.04**4.8★2,907 rev](https://www.amazon.com/dp/B08SJP1H8L) [2**325PCS FIVEIZERO Keychain Making Kit - Silver Keychain Clips with Key Rings**FIVEIZERO**$9.60**4.7★1,472 rev](https://www.amazon.com/dp/B0DJ2R7DJF) [3**LEOBRO 60PCS Lobster Claw Clasps and Key Rings 30PCS Keychains Clips and 30PCS Key Chain Ring Keychain Making kit for Key Chain Jewelry Making Art Crafts Silver**LEOBRO**$5.91**4.6★4,484 rev](https://www.amazon.com/dp/B0C13G834J) [4**70PCS Swivel Snap Hooks with Key Rings Metal Lobster Claw Clasp Keychain Rings for Crafts 1.25inch/32mm**DSUWAZU**$4.10**4.7★2,023 rev](https://www.amazon.com/dp/B09GRPSDJG) [5**50PCS Metal Lobster Claw Clasp with Key Rings 25PCS Keychains Clips Hooks and 25PCS Key Chain Rings Keychain Accessories Keychain Ring Making kit for Crafts Silver**Rysent**$5.70**4.7★1,746 rev](https://www.amazon.com/dp/B0CL25T8WW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**120PCS Keychain Making Supplies 60PCS Key Chain Rings with Chain and 60PCS Jump Rings Keychains Bulk Rings Making Kit for Crafts**Sucrown**$6.05**64 rev3mo ago](https://www.amazon.com/dp/B0GSPWSPSW) [**60PCS Keychain Making Supplies Lobster Claw Clasp with Key Rings Keychain Making kit Including 30PCS Keychain Clip Hooks and 30PCS Key Chain Rings for Crafts**Rysent**$5.52**76 rev5mo ago](https://www.amazon.com/dp/B0GFT9G88N) [**1130PCS Keychain Making Kit Jump Rings for Jewelry DIY Supplies Gold/Silver**BESARME**$8.93**320 rev10mo ago](https://www.amazon.com/dp/B0FPFN62GR) [**990PCS FIVEIZERO Keychain Making Kit Mixed-Color Keychain Clips & Key Ring**FIVEIZERO**$9.38**1,472 rev11mo ago](https://www.amazon.com/dp/B0FKBFPH2T) [**Keychain clip 60pcs Colorful Metal Keychain Clasps Swivel Snap Lobster Claw Clasps Lanyard Hardware Key Chain Hooks for Craft Bag Charm Clip Dog Tags Purse Zipper Beads Jewelry Making DIY Supplies**KJML DIY**$9.73**159 rev11mo ago](https://www.amazon.com/dp/B0FJYL55V4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**120PCS Keychain Making Supplies 60PCS Key Chain Rings with Chain and 60PCS Jump Rings Keychains Bulk Rings Making Kit for Crafts**Sucrown**$6.05**5.0★**▲ 223%**](https://www.amazon.com/dp/B0GSPWSPSW) [**Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (6 Pack)**Muitcdo**$10.24**4.7★**▲ 215%**](https://www.amazon.com/dp/B0F676P2XR) [**LEOBRO 240PCS Lobster Claw Clasps and Key Rings Keychain Making Kit 120PCS Keychain Clips and 120PCS Key Chain Ring for Keychains Lanyard Jewelry Making Art Crafts Silver**LEOBRO**$13.46**4.6★**▲ 146%**](https://www.amazon.com/dp/B0C13GXBB9) [**60PCS Keychain Making Supplies Lobster Claw Clasp with Key Rings Keychain Making kit Including 30PCS Keychain Clip Hooks and 30PCS Key Chain Rings for Crafts**Rysent**$5.52**4.7★**▲ 132%**](https://www.amazon.com/dp/B0GFT9G88N) [**Keychain clip 60pcs Colorful Metal Keychain Clasps Swivel Snap Lobster Claw Clasps Lanyard Hardware Key Chain Hooks for Craft Bag Charm Clip Dog Tags Purse Zipper Beads Jewelry Making DIY Supplies**KJML DIY**$9.73**4.7★**▲ 92%**](https://www.amazon.com/dp/B0FJYL55V4)
**~~View all trending →~~**
## **What buyers say about keychains for crafts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Nice quality hardware”*
**Value For Money**13%
*“Money well spent”*
**Advertised Vs Actual Product**12%
*“As Advertised”*
**Ease Of Use**9%
*“Ease of use”*
**Size-Overall**6%
*“Fits well, made well”*
**Strength**6%
*“The pieces are sturdy”*
**Durability**6%
*“durable enough for daily use”*
**Color**4%
*“Great colors”*
**Design-Overall**3%
*“how stylish they look”*
**Fun/Entertainment Experience**2%
*“Very fun”*
### **What buyers complain about **
**Size-Overall**25%
*“These are small”*
**Quality-Overall**10%
*“Not very good quality control”*
**Strength**7%
*“Not very sturdy”*
**Advertised Vs Actual Product**5%
*“Slightly misleading at first glance”*
**Color**4%
*“Would prefer more color options. tan”*
**Durability**4%
*“Break easy”*
**Thickness**4%
*“Key ring is not super thick”*
**Ease Of Use**3%
*“difficult to use”*
**Value For Money**2%
*“You can find some a little cheaper”*
**Mounting**2%
*“i got 34 snap hooks including the one that is not the right snap as all the other ones so im missing 2 snap hooks”*
### **Top return reasons **
**Size-Overall**57%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Quality-Overall**5%
**Color**5%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Strength**2%
**Thin**1%
**Display Colors**1%
## **Common questions**
- **Is keychains for crafts profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 40 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +38.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the keychains for crafts niche?**
- 32 brands and 39 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in keychains for crafts?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.1%.
- **What does it cost to enter the keychains for crafts niche?**
- Listings span $3.93–$21.14; the average listing price is $8.85 (sweet spot $15–$100). The average incumbent carries 2,148 reviews — the moat a new listing must climb.
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