---
title: "Products — keychain making supplies - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/keychain-making-supplies/products"
last_updated: "2026-07-21T07:09:24.238Z"
locale: en
meta:
  description: "keychain making supplies clears our launch bar: a $1.1M/yr market growing +16.3% this quarter with returns at 1.3%. Data updated Jul 2026."
  "og:description": "keychain making supplies clears our launch bar: a $1.1M/yr market growing +16.3% this quarter with returns at 1.3%. Data updated Jul 2026."
  "og:title": "Products — keychain making supplies - Flapen"
---

# **keychain making supplies**

**Launch it**

A $1.1M/yr market growing +16.3% this quarter with returns at 1.3% — clears our launch bar.

Market size 80Growth 45Conversion 29Competition 88Returns 89Price range 75Avg price 76Brand share 95Review moat 65Quality gap 23

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Market size**

**Great****$1.1M**

$1.1M/yr · 3.2M searches

**Avg price**

**Great****$15.28**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.99–$47.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****912.75**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+16.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality