---
title: "keychain making supplies — $1.1M/yr Amazon United States Niche, Score 66/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/keychain-making-supplies"
last_updated: "2026-07-20T20:10:45.410Z"
locale: en
meta:
description: "keychain making supplies clears our launch bar: a $1.1M/yr market growing +16.3% this quarter with returns at 1.3%. Data updated Jul 2026."
"og:description": "keychain making supplies clears our launch bar: a $1.1M/yr market growing +16.3% this quarter with returns at 1.3%. Data updated Jul 2026."
"og:title": "keychain making supplies — $1.1M/yr Amazon United States Niche, Score 66/100 - Flapen"
---
# **keychain making supplies**
**Launch it**
A $1.1M/yr market growing +16.3% this quarter with returns at 1.3% — clears our launch bar.
Market size 80Growth 45Conversion 29Competition 88Returns 89Price range 75Avg price 76Brand share 95Review moat 65Quality gap 23
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.3%**
return rate — above 6% kills the launch gate
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Market size**
**Great****$1.1M**
$1.1M/yr · 3.2M searches
**Avg price**
**Great****$15.28**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$3.99–$47.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****912.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+16.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, keychain making supplies is a $1.1M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in May–Jun. Verdict: Launch it — 66/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **100K–125K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$1.5M–$1.9M**
- units × avg price
- **Launch success**
- **75%**
- 27 of 36 new (360d)
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#137**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **99%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **165 days**
## **Competition**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**51 **▲rising
**Sellers**
**58**
**Top-5 brand share**
**39%**
Top 20: 79%
**Top-5 click share**
**27%**
Top 20: 64%
**Open market**
**57%**
- FIVEIZERO13% - LEOBRO8% - DNLEGULI6% - PAXCOO6% - Sucrown5% - MINIMISSMIANYC4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.3% search growth over the last 90 days.
80K60KHoliday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/keychain-making-supplies/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$34K6%$68K9%$102K12%$135K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 68 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**325PCS FIVEIZERO Keychain Making Kit - Keychain Clip with Key Ring Lobster Claw Clasp Swivel Snap Hook Jumprings & Extender Chain for Crafts DIY Projects & Purse Making Supplies**FIVEIZERO**$9.48**4.7★1,345 rev](https://www.amazon.com/dp/B0DJ2R7DJF) [2**DNLEGULI 20 Pcs Beadable Keychains Bulk Kit DIY Keychain Making Supplies with Metal Blanks for Crafts Jewelry Charms Custom Projects Blank Chain Bars for Beaded Keychain Design (Colourful)**DNLEGULI**$16.32**4.6★363 rev](https://www.amazon.com/dp/B0D298MMD6) [3**990PCS FIVEIZERO Keychain Making Kit - Keychain kit with Key Ring Key Chain Clip Lobster Claw Clasps Swivel Snap Hook Jumprings & Extender Chain for Crafts DIY Projects and Jewelry Making**FIVEIZERO**$9.26**4.7★1,340 rev](https://www.amazon.com/dp/B0FKBFPH2T) [4**LEOBRO Hand Drill 222 PCS Pin Vise Hand Drill with Drill Bits(0.8 mm-3 mm) Needle Nose Pliers Keychain Making Kit Jewelry Making Supplies Hand Drill Tools for Jewelry Keychains Making**LEOBRO**$10.49**4.5★1,605 rev](https://www.amazon.com/dp/B08HWBR8HM) [5**PAXCOO Keychain Making Kit Keychain Craft Supplies Including Key Chain Hooks Lobster Clasps Key Rings and Jump Rings for Key Chain Making and Jewelry Making**PAXCOO**$10.08**4.7★1,015 rev](https://www.amazon.com/dp/B0DSZH4F34)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lemosyu 563Pcs Lip Gloss Keychain Making Kit DIY Craft Bag Charm Kit with Charms Key Chains Key Chain Hooks Jump Rings Lobster Claw Clasps Gift Bags&Tools Jewelry Making Supplies for Valentines Gifts**Lemosyu**$29.10**26 rev2mo ago](https://www.amazon.com/dp/B0GL5FYQJ9) [**421 PCS DIY Beaded Keychain Making Kit Bag Charm Craft Supplies Acrylic Alphabet Bag Beads Heart Star Flower Shapes Make Handmade Gifts for Friends Family Create Zipper Pulls Making Kit Gifts**Generic**$20.99**25 rev3mo ago](https://www.amazon.com/dp/B0GTPJPR6D) [**ClenClever 548Pcs Keychain Charms & Bracelet Making Kit Bag Charm Kits with Chains Jump Rings Lobster Clasps Plier & Tools Perfect DIY Crafting Gift for Birthdays Valentines Day Mothers Day**ClenClever**$33.60**49 rev3mo ago](https://www.amazon.com/dp/B0GTMGN923) [**120PCS Keychain Making Supplies 60PCS Key Chain Rings with Chain and 60PCS Jump Rings Keychains Bulk Rings Making Kit for Crafts**Sucrown**$6.06**40 rev3mo ago](https://www.amazon.com/dp/B0GSPWSPSW) [**776PCS Ocean Keychain Making Kit with Charms DIY Key Chain Kit for Beginners Seashell Starfish Pearl Letter Name Beads Custom Keychains with Tools Crafting and Jewelry Making for Adults Gift for Women**VZRYY**$21.72**28 rev5mo ago](https://www.amazon.com/dp/B0GJRLM6NZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ClenClever 548Pcs Keychain Charms & Bracelet Making Kit Bag Charm Kits with Chains Jump Rings Lobster Clasps Plier & Tools Perfect DIY Crafting Gift for Birthdays Valentines Day Mothers Day**ClenClever**$33.60**4.7★**▲ 213%**](https://www.amazon.com/dp/B0GTMGN923) [**776PCS Ocean Keychain Making Kit with Charms DIY Key Chain Kit for Beginners Seashell Starfish Pearl Letter Name Beads Custom Keychains with Tools Crafting and Jewelry Making for Adults Gift for Women**VZRYY**$21.72**4.4★**▲ 207%**](https://www.amazon.com/dp/B0GJRLM6NZ) [**Kasmena 750+PCS Beaded Keychain Making Kit Cute Bag Charm Kit with Glass Bead Acrylic Heart Star Flower Letter Alphabet DIY Supplies Crafts Accessoriess for Women Girls**Kasmena**$28.08**4.2★**▲ 206%**](https://www.amazon.com/dp/B0GHDDH7Q1) [**Lemosyu 563Pcs Lip Gloss Keychain Making Kit DIY Craft Bag Charm Kit with Charms Key Chains Key Chain Hooks Jump Rings Lobster Claw Clasps Gift Bags&Tools Jewelry Making Supplies for Valentines Gifts**Lemosyu**$29.10**4.4★**▲ 202%**](https://www.amazon.com/dp/B0GL5FYQJ9) [**421 PCS DIY Beaded Keychain Making Kit Bag Charm Craft Supplies Acrylic Alphabet Bag Beads Heart Star Flower Shapes Make Handmade Gifts for Friends Family Create Zipper Pulls Making Kit Gifts**Generic**$20.99**4.7★**▲ 200%**](https://www.amazon.com/dp/B0GTPJPR6D)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Amazing quality”*
**Value For Money**10%
*“Fair Price”*
**Fun/Entertainment Experience**10%
*“Fun for all ages”*
**Ease Of Use**9%
*“easy to replace”*
**Advertised Vs Actual Product**7%
*“As Advertised”*
**Gifting Purpose**5%
*“Awesome gift”*
**Color**5%
*“Colors are vibrant”*
**Strength**4%
*“The pieces are sturdy”*
**Durability**4%
*“hold up well”*
**Size-Overall**3%
*“Perfect Size”*
### **What buyers complain about **
**Size-Overall**15%
*“Misleading size”*
**Quality-Overall**8%
*“Look cheap- not the best quality”*
**Instructions/User Manual/Troubleshooting**5%
*“There are no instructions in the box”*
**Durability**5%
*“Breaks VERY easily”*
**Strength**4%
*“not as sturdy”*
**Advertised Vs Actual Product**4%
*“Looks can be... Absolutely deceiving!”*
**Color**3%
*“Keep in mind the color may not be as vibrant”*
**Ease Of Use**3%
*“Could not use at all”*
**Thickness**3%
*“two threads at a time was too thick”*
**Value For Money**3%
*“It's a little pricey”*
### **Top return reasons **
**Size-Overall**47%
**Advertised Vs Actual Product**9%
**Value For Money**8%
**Defective Material/Parts**6%
**Quality-Overall**6%
**Color**4%
**Functionality-Overall**4%
**Strength**2%
**Ease Of Use**1%
**Product Condition**1%
## **Common questions**
- **Is keychain making supplies profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 68 tracked products. 27 of 36 products launched in the last 360 days are still selling. 90-day search growth is +16.3%. Flapen's verdict: Launch it (66/100).
- **How competitive is the keychain making supplies niche?**
- 51 brands and 58 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in keychain making supplies?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 1.3%.
- **When does demand for keychain making supplies peak?**
- Demand peaks in May–Jun; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the keychain making supplies niche?**
- Listings span $3.99–$47.62; the average listing price is $15.28 (sweet spot $15–$100). The average incumbent carries 913 reviews — the moat a new listing must climb.
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