---
title: "Kandi String — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/kandi-string"
last_updated: "2026-08-09T13:17:07.262Z"
locale: en
meta:
description: "Niche score 38/100 · $81K/yr market · 136K searches/yr · $7.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $81K/yr market · 136K searches/yr · $7.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kandi String — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **kandi string**
**Skip it**
Prices mostly outside the sweet spot ($5.20–$11.26) — this niche doesn't clear our bar today.
Market size 20Growth 45Conversion 79Competition 24Returns 95Price range 0Avg price 21Brand share 29Review moat 32Quality gap 16
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+16.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,274.6**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$7.47**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$81K**
$81K/yr · 136K searches
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$5.20–$11.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, kandi string is a $81K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 38/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kandi string market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$75K–$93K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**9%**
- LUSTEMBER47% - HFengQ17% - Inggix12% - KONMAY7% - NIUBIER4% - YNSHOUNA4% - Open — no brand owns it (4 brands, 9%)
## **Demand**
Weekly Amazon search volume, last 18 weeks — +16.1% search growth over the last 90 days.
3K2KApr '26Apr '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/kandi-string/trend)
## **Top kandi string search terms**
- **kandi string**63K/yr+32.2%7.8% conv. - **fabric string**17K/yr-2.9%5.2% conv. - **fabric elastic string**14K/yr+13.0%7.4% conv. - **fabric covered elastic string**16K/yr-8.0%10.3% conv. - **string for kandi**5K/yr+19.5%5.5% conv. - **fabric string for kandi**4K/yr-7.3%8.2% conv. - **cloth string**4K/yr-6.2%3.9% conv. - **fabric covered stretch cord**4K/yr+18.1%5.2% conv. - **elastic fabric string**3K/yr+5.6%8.4% conv. - **cloth covered elastic string**3K/yr-29.2%11.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/kandi-string/search-terms)
## **Top kandi string products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$32K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LUSTEMBER Stretchy String for Bracelets 4 Rolls 1 mm Sturdy Elastic String Elastic Cord for Jewelry Making Necklaces Beading (2 Black+ 2 White)**LUSTEMBER**$9.92**4.8★3,745 rev](https://www.amazon.com/dp/B089W5JG2F) [2**Stretchy Bracelet String Kit with Scissors & Beading Needle 4 Rolls Elastic String for DIY Crafts 1mm Stretchy Cord for Jewelry Making Sewing Necklace Beading 660FT (Black White Rainbow)**Inggix**$9.64**4.8★524 rev](https://www.amazon.com/dp/B0FRGDKZK4) [3**LUSTEMBER Elastic String for Bracelets 2 Rolls 1 mm Sturdy Stretchy Elastic Cord for Jewelry Making Necklaces Beading**LUSTEMBER**$6.98**4.7★2,664 rev](https://www.amazon.com/dp/B08F7X79J9) [4**Stretchy String for Bracelets 3 Rolls 1 mm 495 Feet Sturdy Elastic String Cord for Jewelry Making Necklaces Beading and Crafts (1.0mm (Black&Wihte&Rainbow))**HFengQ**$6.75**4.8★1,198 rev](https://www.amazon.com/dp/B0DWS4SY4W) [5**KONMAY 1.0mm Elastic Bracelet String for Pony Beads 3 Rolls 150 Yards**KONMAY**$6.83**4.8★1,104 rev](https://www.amazon.com/dp/B09XB9R9Q3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Elastic String for Bracelets 4 Rolls Black and White String for Bracelet Making 1mm 656Feet Beading Thread for Jewelry Making**HFengQ**$6.58**59 rev4mo ago](https://www.amazon.com/dp/B0GDXM41CP) [**REGUICORP 3 Rolls 1mm Elastic String for Bracelets Total 984 Feet Sturdy Elastic String Elastic Cord Elastic Bracelet String for Making Jewelry Sewing Necklaces and Beadwork**REGUICORP**$7.46**77 rev6mo ago](https://www.amazon.com/dp/B0GC589MC9) [**Pluralla 1mm Elastic Bracelet String 4 Rolls Strong Stretch Cord 660FT**Pluralla**$9.35**147 rev6mo ago](https://www.amazon.com/dp/B0G8ZG761G) [**Stretchy Bracelet String Kit with Scissors & Beading Needle 4 Rolls Elastic String for DIY Crafts 1mm Stretchy Cord for Jewelry Making Sewing Necklace Beading 660FT (Black White Rainbow)**Inggix**$9.64**524 rev8mo ago](https://www.amazon.com/dp/B0FRGDKZK4) [**YNSHOUNA Elastic String for Bracelets 6 Rolls 1 mm 990 Feet Sturdy Stretchy Bracelet String Elastic Cord for Jewelry Making Necklaces Beading and Crafts (Black & White & Rainbow) (6 Rolls)**YNSHOUNA**$11.26**43 rev11mo ago](https://www.amazon.com/dp/B0FLJ7ZT53)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Elastic String for Bracelets 4 Rolls Black and White String for Bracelet Making 1mm 656Feet Beading Thread for Jewelry Making**HFengQ**$6.58**4.9★**▲ 197%**](https://www.amazon.com/dp/B0GDXM41CP) [**YNSHOUNA Elastic String for Bracelets 6 Rolls 1 mm 990 Feet Sturdy Stretchy Bracelet String Elastic Cord for Jewelry Making Necklaces Beading and Crafts (Black & White & Rainbow) (6 Rolls)**YNSHOUNA**$11.26**4.8★**▲ 140%**](https://www.amazon.com/dp/B0FLJ7ZT53) [**REGUICORP 3 Rolls 1mm Elastic String for Bracelets Total 984 Feet Sturdy Elastic String Elastic Cord Elastic Bracelet String for Making Jewelry Sewing Necklaces and Beadwork**REGUICORP**$7.46**4.8★**▲ 97%**](https://www.amazon.com/dp/B0GC589MC9) [**Pluralla 1mm Elastic Bracelet String 4 Rolls Strong Stretch Cord 660FT**Pluralla**$9.35**4.6★**▲ 93%**](https://www.amazon.com/dp/B0G8ZG761G) [**LUSTEMBER Elastic String for Bracelets 2 Rolls 1 mm Sturdy Stretchy Elastic Cord for Jewelry Making Necklaces Beading**LUSTEMBER**$6.98**4.7★**▲ 67%**](https://www.amazon.com/dp/B08F7X79J9)
**~~View all trending →~~**
## **What buyers say about kandi string**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Stretchability/Expandability/Elasticity**24%
*“Good Elastic”*
**Quality-Overall**17%
*“consistent in quality”*
**Durability**12%
*“Durable and works well”*
**Value For Money**8%
*“Good value for price”*
**Color**7%
*“Beautiful bright colors”*
**Ease Of Use**6%
*“Easy to work with”*
**Advertised Vs Actual Product**6%
*“Better than I expected”*
**Strength**5%
*“Great strong string”*
**Thickness**3%
*“The 1mm thickness is a good size for most beads”*
**Efficiency**2%
*“Dose the job well”*
### **What buyers complain about **
**Durability**15%
*“Breaks easily”*
**Stretchability/Expandability/Elasticity**14%
*“Maybe it was just a weak part in the elastic”*
**Size-Overall**10%
*“Not the size I needed”*
**Thickness**9%
*“Too thick for most beads”*
**Quality-Overall**8%
*“cheap”*
**Strength**4%
*“Flimsy and thin”*
**Color**3%
*“Whites not bright”*
**Value For Money**2%
*“Not worth the money”*
**Ease Of Use**1%
*“a bit much for me to use”*
**Display Colors**1%
*“It os opaque not clear on color 1”*
### **Top return reasons **
**Size-Overall**19%
**Thin**17%
**Stretchability/Expandability/Elasticity**14%
**Thickness**8%
**Value For Money**7%
**Advertised Vs Actual Product**7%
**Material Quality**6%
**Quality-Overall**4%
**Strength**4%
**Functionality-Overall**4%
## **Common questions**
- **Is kandi string profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 15 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the kandi string niche?**
- 10 brands and 15 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in kandi string?**
- Top complaints mined from reviews: Durability, Stretchability/Expandability/Elasticity, Size-Overall. The return rate is 1.0%.
- **What does it cost to enter the kandi string niche?**
- Listings span $5.20–$11.26; the average listing price is $7.47 (sweet spot $15–$100). The average incumbent carries 3,275 reviews — the moat a new listing must climb.
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