---
title: "Kaffe Fassett Fabric — $150K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/kaffe-fassett-fabric"
last_updated: "2026-08-10T17:36:30.630Z"
locale: en
meta:
description: "Niche score 52/100 · $150K/yr market · 375K searches/yr · $26.11 avg price. Soft demand (-20.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $150K/yr market · 375K searches/yr · $26.11 avg price. Soft demand (-20.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kaffe Fassett Fabric — $150K/yr Amazon US Niche (2026) - Flapen"
---
# **kaffe fassett fabric**
**Worth a look**
Shows a fragmented shelf (top 5 take 16% of clicks), but soft demand (-20.0% this quarter) keeps it on the watch list.
Market size 32Growth 15Conversion 19Competition 96Returns 77Price range 86Avg price 95Brand share 51Review moat 89Quality gap 21
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$26.11**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****227.45**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$5.08–$96.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$150K**
$150K/yr · 375K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-20.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, kaffe fassett fabric is a $150K/yr Amazon United States market (375K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kaffe fassett fabric market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$157K–$209K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#5,784**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **35%**
- **Out of stock**
- **26.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**37 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**74%**
Top 20: 92%
**Top-5 click share**
**16%**
Top 20: 40%
**Open market**
**24%**
- Freespirit Fabrics42% - Moda Fabrics20% - Generic6% - MODA4% - Exclaith3% - Riley Blake Designs2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/kaffe-fassett-fabric/trend)
## **Top kaffe fassett fabric search terms**
- **moda fabric**82K/yr-20.0%0.5% conv. - **kaffe fassett fabric**52K/yr-10.6%1.3% conv. - **charm pack**33K/yr-6.2%0.5% conv. - **charm packs**33K/yr-11.3%0.8% conv. - **kaffe fassett fabric by the yard**23K/yr-23.3%0.7% conv. - **freespirit fabrics**26K/yr-23.9%0.6% conv. - **kaffe fassett fabric clearance**26K/yr-33.8%1.5% conv. - **moda charm packs**21K/yr-19.3%0.7% conv. - **mini charm packs for quilting 2.5 inch**20K/yr-37.2%1.1% conv. - **kaffe fassett**11K/yr-21.4%0.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/kaffe-fassett-fabric/search-terms)
## **Top kaffe fassett fabric products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kaffe Fassett Collective Classics Plus Spectrum Charm Pack 42 5-inch Squares FreeSpirit Fabrics**Freespirit Fabrics**$18.68**4.8★93 rev](https://www.amazon.com/dp/B0DW1Q21R9) [2**10 Fat Quarters - Kaffe Fasset Collections by Free Spirit Floral Flowers Flower Botanical Geometric Pattern Assorted Quality Quilters Cotton Fabrics**Generic**$39.91**4.5★20 rev](https://www.amazon.com/dp/B0C4BWS5KJ) [3**Kaffe Fassett Collective Classics Plus Royal Charm Pack 42 5-inch Squares FreeSpirit Fabrics**Freespirit Fabrics**$18.26**4.8★52 rev](https://www.amazon.com/dp/B0DW1QPKYG) [4**Moda Scrap Bag Assortment Fabric Quilting Strips 1/2lb. by Moda**MODA**$18.51**4.2★1,220 rev](https://www.amazon.com/dp/B00OQHHA74) [5**Kaffe Fassett Collective Classics Plus Ruby Charm Pack 42 5-inch Squares FreeSpirit Fabrics**Freespirit Fabrics**$18.13**4.6★40 rev](https://www.amazon.com/dp/B0DW213LYR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**100 Pcs 5x 5 Charm Packs for Quilting Precut Multi-Color Printed Floral Fabric Squares Bundles Quilting Supplies Spring Floral Color Scheme Printed Patchwork Supplies for Holiday DIY Sewing Craft**Exclaith**$16.80**96 rev5mo ago](https://www.amazon.com/dp/B0GFLVBM23) [**Abide Charm Pack By Brenda Riddle Designs 42 5-inch Precut Fabric Quilt Squares**Moda Fabrics**$16.11**5 rev8mo ago](https://www.amazon.com/dp/B0G29TC6BT) [**Cotton Quilting Fabric Squares 42 Piece 5x5 Inch Pre-Cut**MIOIO**$6.68**30 rev8mo ago](https://www.amazon.com/dp/B0FY2KQ4KC) [**Lori Holt Farmers Daughter 5 Stacker 42 5-inch Squares Charm Pack Riley Blake Designs 5-17160-42**Riley Blake Designs**$16.16**30 rev9mo ago](https://www.amazon.com/dp/B0FTMX6NLC) [**Kaffe Fassett Collective Classics Plus Spectrum Charm Pack 42 5-inch Squares FreeSpirit Fabrics**Freespirit Fabrics**$18.68**93 rev1y ago](https://www.amazon.com/dp/B0DW1Q21R9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Abide Charm Pack By Brenda Riddle Designs 42 5-inch Precut Fabric Quilt Squares**Moda Fabrics**$16.11**5.0★**▲ 280%**](https://www.amazon.com/dp/B0G29TC6BT) [**Moda Fabrics Scrap Bag**Moda**$20.70**3.9★**▲ 276%**](https://www.amazon.com/dp/B07PBCGWR7) [**100 Pcs 5x 5 Charm Packs for Quilting Precut Multi-Color Printed Floral Fabric Squares Bundles Quilting Supplies Spring Floral Color Scheme Printed Patchwork Supplies for Holiday DIY Sewing Craft**Exclaith**$16.80**4.3★**▲ 246%**](https://www.amazon.com/dp/B0GFLVBM23) [**Cotton Quilting Fabric Squares 42 Piece 5x5 Inch Pre-Cut**MIOIO**$6.68**4.1★**▲ 244%**](https://www.amazon.com/dp/B0FY2KQ4KC) [**Freespirit Mystery Kaffe Fassett Fat Quarter 20 Pcs. Multi Multi**Freespirit Fabrics**$52.43**4.3★**▲ 89%**](https://www.amazon.com/dp/B07FKVLQBS)
**~~View all trending →~~**
## **What buyers say about kaffe fassett fabric**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Upholstery/Fabric Quality**27%
*“Beautiful fabric”*
**Color**19%
*“Color is vibrant”*
**Quality-Overall**15%
*“Loved these charms, great quality and are so cute for bracelets and hair”*
**Value For Money**6%
*“Great value for the money”*
**Advertised Vs Actual Product**5%
*“As shown”*
**Material Quality**5%
*“Beautiful material”*
**Size-Overall**3%
*“I like how theres a different variety of sizes”*
**Print Quality**3%
*“The prints are absolutely beautiful”*
**Fun/Entertainment Experience**2%
*“It made the birthday activity fun, creative, and memorable”*
**Design-Overall**1%
*“Cute designs”*
### **What buyers complain about **
**Upholstery/Fabric Quality**10%
*“Poor fabric choice”*
**Quality-Overall**8%
*“Look cheap- not the best quality”*
**Print Quality**8%
*“Only Halloween print all selvedge cuts”*
**Advertised Vs Actual Product**8%
*“Not as advertised”*
**Material Quality**7%
*“Wrong description of fabric”*
**Value For Money**7%
*“Not a good value”*
**Color**5%
*“Mostly dark”*
**Thickness**4%
*“The material is thin”*
**Size-Overall**3%
*“Larger than expected”*
**Washability**2%
*“One was a weird washed out color orange with a different texture than the rest”*
### **Top return reasons **
**Size-Overall**27%
**Color**15%
**Material Quality**12%
**Advertised Vs Actual Product**11%
**Quality-Overall**9%
**Value For Money**8%
**Print Quality**2%
**Metal Authenticity**2%
**Thin**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is kaffe fassett fabric profitable to sell on Amazon United States?**
- The niche generates $150K/yr across 141 tracked products. 9 of 49 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the kaffe fassett fabric niche?**
- 37 brands and 80 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in kaffe fassett fabric?**
- Top complaints mined from reviews: Upholstery/Fabric Quality, Quality-Overall, Print Quality. The return rate is 1.9%.
- **When does demand for kaffe fassett fabric peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the kaffe fassett fabric niche?**
- Listings span $5.08–$96.71; the average listing price is $26.11 (sweet spot $15–$100). The average incumbent carries 227 reviews — the moat a new listing must climb.
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