---
title: "jewelry making supplies — $809K/yr Amazon United States Niche, Score 63/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/jewelry-making-supplies"
last_updated: "2026-07-20T20:22:56.728Z"
locale: en
meta:
description: "jewelry making supplies shows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "jewelry making supplies shows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "jewelry making supplies — $809K/yr Amazon United States Niche, Score 63/100 - Flapen"
---
# **jewelry making supplies**
**Worth a look**
Shows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 73Growth 39Conversion 20Competition 94Returns 90Price range 59Avg price 67Brand share 96Review moat 35Quality gap 32
**Brand share**
**Incredible****30%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Returns**
**Great****1.3%**
return rate — above 6% kills the launch gate
**Market size**
**Good****$809K**
$809K/yr · 3.6M searches
**Avg price**
**Good****$14.09**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$1.61–$34.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+11.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,953.55**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, jewelry making supplies is a $809K/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 30% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 500–750/product
- **Revenue / yr**
- **$845K–$1.1M**
- units × avg price
- **Launch success**
- **63%**
- 5 of 8 new (360d)
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#994**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **162 days**
## **Competition**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**71 **▲rising
**Sellers**
**102**
**Top-5 brand share**
**30%**
Top 20: 65%
**Top-5 click share**
**21%**
Top 20: 50%
**Open market**
**67%**
- PAXCOO7% - shynek6% - Xmada6% - Acejoz6% - FIVEIZERO5% - anezus3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.
100K60KPrime Day '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/jewelry-making-supplies/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$16K4%$32K6%$49K8%$65K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 103 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Xmada Jewelry Making Supplies Kit - 1587 PCS Beads Crystal Beads Jewelry Pliers Beading Wire Earring Hooks Rings Bracelets for Girls and Adults**Xmada**$24.16**4.6★2,624 rev](https://www.amazon.com/dp/B093DPWBVC) [2**Acejoz 1200 Pcs Crimp Beads Supplies for Jewelry Making Including Crimp Covers Crimp Tubes and Wire Guardians Lobster Clasps Jump Rings Crimping Pliers and Beading Wire for Bracelets Making**Acejoz**$9.79**4.4★1,595 rev](https://www.amazon.com/dp/B0BP6TDPHH) [3**shynek 1857 Pcs Jewelry Making Supplies Kit for Adults Jewelry Making Tools with Earring Hooks Findings Wires Chains and Helping Hands for Crafts Making and Repair**shynek**$34.14**4.5★4,307 rev](https://www.amazon.com/dp/B087WL6JXW) [4**FIVEIZERO 900 PCS Eye Pins and Flat Head Pins for Jewelry Making Metal Eyepins Headpins & Ball Head Pins for DIY Earrings Necklaces Bracelets Pendants 1.2 1.6 2 Gold & Silver**FIVEIZERO**$9.59**4.4★549 rev](https://www.amazon.com/dp/B0DNMTD4P2) [5**Amrules 1200 Pcs Jump Rings for Jewelry Making Supplies Necklace Repair Kit with Open/Close Tools Pliers Tweezers Lobster Clasps Jewelry Jump Rings for Crafts and Key Chains (Silver and Gold)**Amrules**$6.61**4.5★1,076 rev](https://www.amazon.com/dp/B0D13N22MS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**60Pcs Natural Indian Agate Beads 6mm Round Gemstone Loose Beads Strand (15) for Jewelry Making DIY Necklace & Bracelet Supplies**Generic**$1.61**11 rev4mo ago](https://www.amazon.com/dp/B0GR1Q748Q) [**Qulltk 1200 Pcs Jump Rings for Jewelry Making Supplies Necklace Repair Kit with Plier Tweezer Lobster Claw Clasps Open Rings for Crafts & Keychains (1200Pcs Silver and Gold)**Qulltk**$7.67**261 rev5mo ago](https://www.amazon.com/dp/B0G2S96T5S) [**Queenme Jewelry Making Supplies Kit: 1200pcs Crystal Beads for Adults DIY Bracelet & Earring Making Complete Craft Tools Set for Women Home Hobbyists**Queenme**$20.00**12 rev5mo ago](https://www.amazon.com/dp/B0GHR3QYQC) [**1.1mm 1000pcs Loose White CZ Zircon 5A Round Cut Synthetic Cubic Zirconia Stones Excellent Brilliant Cut**AierCrystal**$7.10**33 rev8mo ago](https://www.amazon.com/dp/B0G1B86ZG6) [**Crekeso 341Pcs Charms Keychain Making Kit Complete DIY Bag Charm Supplies Kit with Chains Clips Hooks Pliers for Girls Kids Jewelry Craft Making**Crekeso**$22.57**27 rev9mo ago](https://www.amazon.com/dp/B0FT3CKJK6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lemonkey 24 Pack Necklace Chains Bulk Gold Plated DIY Cable Link Chains for Jewelry Making 20 Inches**Lemonkey**$9.10**4.3★**▲ 310%**](https://www.amazon.com/dp/B0CN9NWY3N) [**1.1mm 1000pcs Loose White CZ Zircon 5A Round Cut Synthetic Cubic Zirconia Stones Excellent Brilliant Cut**AierCrystal**$7.10**4.4★**▲ 292%**](https://www.amazon.com/dp/B0G1B86ZG6) [**60Pcs Natural Indian Agate Beads 6mm Round Gemstone Loose Beads Strand (15) for Jewelry Making DIY Necklace & Bracelet Supplies**Generic**$1.61**4.9★**▲ 287%**](https://www.amazon.com/dp/B0GR1Q748Q) [**1080pcs 4mm Natural Round Stone Beads Gemstone Crystal Loose Beads Smooth Bead for Bracelet Necklace Earring Jewelry Making Kit**Xilitata**$21.97**4.5★**▲ 275%**](https://www.amazon.com/dp/B0DH3J3Y15) [**50pcs Natural Semi-Precious Stone Large Hole Loose Beads Abacus Shape Fashionable Opal Amethyst Unakite Rose Quartz Charm Beads for Making Necklace Bracelet**Zotoone**$14.82**4.5★**▲ 270%**](https://www.amazon.com/dp/B09YHGY442)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Amazing quality”*
**Value For Money**11%
*“Very affordable”*
**Color**10%
*“variety of colors”*
**Ease Of Use**9%
*“Ease of use”*
**Advertised Vs Actual Product**9%
*“As Described”*
**Adhesion/Stickiness**6%
*“the glue is perfect”*
**Size-Overall**6%
*“also love that their are different sizes, it's very convenient”*
**Gifting Purpose**3%
*“Excellent gift”*
**Durability**2%
*“it didn't break”*
**Efficiency**2%
*“Does the job very well”*
### **What buyers complain about **
**Size-Overall**17%
*“some of them wont even fit at all”*
**Quality-Overall**14%
*“Cheap quality”*
**Color**7%
*“the colors were completely different”*
**Durability**5%
*“Completely broken”*
**Ease Of Use**5%
*“Very hard to get out”*
**Advertised Vs Actual Product**4%
*“False advertisement”*
**Adhesion/Stickiness**4%
*“Big struggle and NO adhesion”*
**Value For Money**4%
*“Not really 100 prices I”*
**Strength**4%
*“Metal bends easily”*
**Instructions/User Manual/Troubleshooting**2%
*“No directions”*
### **Top return reasons **
**Size-Overall**41%
**Advertised Vs Actual Product**10%
**Color**6%
**Value For Money**6%
**Quality-Overall**6%
**Functionality-Overall**5%
**Adhesion/Stickiness**4%
**Defective Material/Parts**4%
**Material Quality**2%
**Thin**2%
## **Common questions**
- **Is jewelry making supplies profitable to sell on Amazon United States?**
- The niche generates $809K/yr across 103 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the jewelry making supplies niche?**
- 71 brands and 102 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 30% of demand.
- **What do buyers complain about in jewelry making supplies?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.3%.
- **When does demand for jewelry making supplies peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the jewelry making supplies niche?**
- Listings span $1.61–$34.14; the average listing price is $14.09 (sweet spot $15–$100). The average incumbent carries 2,954 reviews — the moat a new listing must climb.
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