---
title: "Search terms — homecoming mum supplies - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/homecoming-mum-supplies/search-terms"
last_updated: "2026-08-07T11:45:05.567Z"
locale: en
meta:
  description: "Niche score 61/100 · $68K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $68K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — homecoming mum supplies - Flapen"
---

# **homecoming mum supplies**

**Worth a look**

Shows demand growing +134.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 17Growth 96Conversion 7Competition 87Returns 51Price range 60Avg price 76Brand share 96Review moat 66Quality gap 50

**Growth**

**Incredible****+134.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Incredible****30%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Avg price**

**Great****$15.29**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****872.28**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$3.70–$32.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$68K**

$68K/yr · 792K searches

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Search terms