---
title: "Products — holi color powder - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/holi-color-powder/products"
last_updated: "2026-08-06T05:02:52.394Z"
locale: en
meta:
  description: "Niche score 52/100 · $723K/yr market · 251K searches/yr · $70.99 avg price. Soft demand (-37.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $723K/yr market · 251K searches/yr · $70.99 avg price. Soft demand (-37.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — holi color powder - Flapen"
---

# **holi color powder**

**Worth a look**

Shows a sweet-spot price point ($70.99 avg), but soft demand (-37.6% this quarter) keeps it on the watch list.

Market size 69Growth 6Conversion 50Competition 83Returns 82Price range 23Avg price 86Brand share 41Review moat 71Quality gap 22

**Avg price**

**Great****$70.99**

avg listing price — sweet spot $15–$100

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****663**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$723K**

$723K/yr · 251K searches

**Conversion**

**Good****4.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Price range**

**Bad****$8.31–$371.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-37.6%**

90-day search growth — must beat 0% to launch

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Products