---
title: "Holi Color Powder — $723K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/holi-color-powder"
last_updated: "2026-08-10T05:06:13.511Z"
locale: en
meta:
description: "Niche score 52/100 · $723K/yr market · 251K searches/yr · $70.99 avg price. Soft demand (-37.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $723K/yr market · 251K searches/yr · $70.99 avg price. Soft demand (-37.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Holi Color Powder — $723K/yr Amazon US Niche (2026) - Flapen"
---
# **holi color powder**
**Worth a look**
Shows a sweet-spot price point ($70.99 avg), but soft demand (-37.6% this quarter) keeps it on the watch list.
Market size 69Growth 6Conversion 50Competition 83Returns 82Price range 23Avg price 86Brand share 41Review moat 71Quality gap 22
**Avg price**
**Great****$70.99**
avg listing price — sweet spot $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****663**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$723K**
$723K/yr · 251K searches
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Price range**
**Bad****$8.31–$371.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-37.6%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, holi color powder is a $723K/yr Amazon United States market (251K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **holi color powder market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#467**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 77%
**Open market**
**15%**
- Color Blaze28% - PARTY GOAT21% - Chameleon Colors16% - YANENAN11% - ARELUX5% - Kulture Khazana5% - Open — no brand owns it (9 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -37.6% search growth over the last 90 days.
40K30KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 14.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/holi-color-powder/trend)
## **Top holi color powder search terms**
- **color run powder**40K/yr+87.1%4.5% conv. - **color powder**30K/yr+21.5%3.7% conv. - **holi powder**33K/yr-53.7%4.6% conv. - **color powder for color run**16K/yr+35.9%4.3% conv. - **color run**11K/yr+51.2%1.8% conv. - **color run powder bulk**8K/yr+37.7%3.5% conv. - **colored powder**9K/yr+11.9%2.9% conv. - **color war**6K/yr+191.8%0.9% conv. - **color war powder**6K/yr+153.9%3.7% conv. - **holi colors**32K/yr-92.7%4.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/holi-color-powder/search-terms)
## **Top holi color powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$14K4%$29K6%$43K8%$58K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PARTY GOAT Colored Powder For Fun Events 18 Lbs Non-Toxic Holi Powder Green Purple Yellow Orange Blue & Pink for Color Runs Festivals & Color War Parties. 3Lb Each Pack of 6**PARTY GOAT**$96.18**4.9★114 rev](https://www.amazon.com/dp/B0CWR52X1X) [2**Color Blaze Holi Color Run Powder - 5 lbs of Each Color - Pink Red Orange Yellow Green Teal Blue Purple - Non-Toxic Washable Color Powder - Pack of 8 Bags - 40 Pounds in Bulk**Color Blaze**$190.98**4.8★498 rev](https://www.amazon.com/dp/B07V9PTHRH) [3**PARTY GOAT Color Run Powder Squeeze Bottles. Extra Large 34oz Color Blasters. Holi Powder for Colored Wars Parties & Summer Camps. 1.1lb Each Pack of 6**PARTY GOAT**$53.16**4.9★50 rev](https://www.amazon.com/dp/B0F62CYN9L) [4**Holi Powder 10 Packs of 100 Grams Washable Color Powder for Color Run Rangoli Photoshoots Holi Festival & Party Decorations**YANENAN**$18.98**4.6★25 rev](https://www.amazon.com/dp/B0GF8943DZ) [5**Color Blaze Holi Colored Powder - 1 lb of Each Color - Pink Red Orange Yellow Green Teal Blue Purple - for Fun Runs Toss Rangoli Color War Party & Festivals - Total Pack of 8 Pounds**Color Blaze**$47.46**4.6★192 rev](https://www.amazon.com/dp/B089LKWYVS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chameleon Colors Fun Sized Color Balls Perfect for Color Powder Wars and Holi Colors Chalk Powder Refillable Balls Throwable Powdered Chalk Ball for Kids and Adults Non-Toxic 10 pack**Chameleon Colors**$19.61**1 rev4mo ago](https://www.amazon.com/dp/B0GQ1CKC5K) [**PARTY GOAT Color Run Powder Squeeze Bottles. Extra Large 34oz Color Blasters. Holi Powder for Colored Wars Parties & Summer Camps. 1.1lb Each Pack of 10**PARTY GOAT**$82.46**50 rev5mo ago](https://www.amazon.com/dp/B0FYVL1R5T) [**Holi Powder 10 Packs of 100 Grams Washable Color Powder for Color Run Rangoli Photoshoots Holi Festival & Party Decorations**YANENAN**$18.98**25 rev5mo ago](https://www.amazon.com/dp/B0GF8943DZ) [**Color Powder for Holi- 10 Pack 3.5oz/100g Each Natural Color Run Powder - Ideal for Color Wars Festivals Summer Camp Fun Run Party and Photography**Generic**$17.20**22 rev5mo ago](https://www.amazon.com/dp/B0GFB7DGJL) [**Holi Color Powder 10 Packs x 100g Assorted Bright Colors Rangoli Color Powder Bulk Easy Wash Cleanup for Color Run Color War Festivals Parties & Photography**YANENAN**$20.86**55 rev5mo ago](https://www.amazon.com/dp/B0DPS7CMGT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chameleon Colors Fun Sized Color Balls Perfect for Color Powder Wars and Holi Colors Chalk Powder Refillable Balls Throwable Powdered Chalk Ball for Kids and Adults Non-Toxic 10 pack**Chameleon Colors**$19.61**5.0★**▲ 235%**](https://www.amazon.com/dp/B0GQ1CKC5K) [**Festival Color Powder Set 8 Colors x 100g Each Pink Red Orange Yellow Green Teal Blue Purple for Holi Fun Runs Color Toss Rangoli Parties Events**SAJTOX**$12.99**3.3★**▲ 232%**](https://www.amazon.com/dp/B0G8YP33WJ) [**PARTY GOAT Color Run Powder Squeeze Bottles. Extra Large 34oz Color Blasters. Holi Powder for Colored Wars Parties & Summer Camps. 1.1lb Each Pack of 10**PARTY GOAT**$82.46**4.9★**▲ 213%**](https://www.amazon.com/dp/B0FYVL1R5T) [**Chameleon Colors 70g Individual Color Powder Packs - 7 Pack - 7 Vibrant Colors - Non-Toxic & Gluten-Free - Great for Holi Color Wars Fun Run Gender Reveal Summer Camp & More**Chameleon Colors**$18.06**4.6★**▲ 145%**](https://www.amazon.com/dp/B01LDRM7K4) [**Chameleon Colors Original Color Powder Balls - 10 Pack - 10 Vibrant Colors - For 5-10 People - Prefilled & Refillable - Non-Toxic - Great for Color War Birthday Party Bachelor Party Games & Fun Run**Chameleon Colors**$43.28**4.6★**▲ 131%**](https://www.amazon.com/dp/B01HP0ZS6S)
**~~View all trending →~~**
## **What buyers say about holi color powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**47%
*“Amazing colors”*
**Quality-Overall**10%
*“Good quality”*
**Value For Money**6%
*“Great deal”*
**Ease Of Use**5%
*“Easy to use”*
**Fun/Entertainment Experience**4%
*“So Much Fun”*
**Advertised Vs Actual Product**3%
*“Exactly what I needed”*
**Ease Of Cleaning**3%
*“Easy to clean off”*
**Paint Quality**2%
*“Works great as washable paint for kids”*
**Brightness/Shine/Glow**2%
*“Bright”*
**Efficiency**2%
*“Works great”*
### **What buyers complain about **
**Color**26%
*“Color doesnt come out”*
**Quality-Overall**7%
*“Low quality”*
**Size-Overall**6%
*“The packets are large”*
**Stain Resistance**6%
*“stained everything else”*
**Ease Of Cleaning**5%
*“This arrived a complete mess”*
**Product Condition**4%
*“Received used product”*
**Smell**4%
*“STRONG ODOR”*
**Leak-Proof**3%
*“Item had sparkles leaking everywhere”*
**Value For Money**3%
*“No value for your money”*
**Ease Of Use**3%
*“hard to open”*
### **Top return reasons **
**Color**26%
**Value For Money**23%
**Advertised Vs Actual Product**11%
**Size-Overall**8%
**Leak-Proof**5%
**Functionality-Overall**4%
**Display Colors**3%
**Quality-Overall**2%
**Stain Resistance**2%
**Safety Standards**2%
## **Common questions**
- **Is holi color powder profitable to sell on Amazon United States?**
- The niche generates $723K/yr across 44 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -37.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the holi color powder niche?**
- 15 brands and 20 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in holi color powder?**
- Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 1.6%.
- **When does demand for holi color powder peak?**
- Demand peaks in Mar–Apr; the busiest month runs 14.5× the quietest.
- **What does it cost to enter the holi color powder niche?**
- Listings span $8.31–$371.74; the average listing price is $70.99 (sweet spot $15–$100). The average incumbent carries 663 reviews — the moat a new listing must climb.
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