---
title: "Products — hole punch - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/hole-punch/products"
last_updated: "2026-08-10T18:23:09.560Z"
locale: en
meta:
  description: "Niche score 57/100 · $2.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $2.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — hole punch - Flapen"
---

# **hole punch**

**Worth a look**

Shows a $2.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 17Conversion 91Competition 41Returns 94Price range 48Avg price 20Brand share 69Review moat 24Quality gap 42

**Market size**

**Incredible****$2.1M**

$2.1M/yr · 2.6M searches

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$3.95–$25.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,632.04**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****$7.28**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-16.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Products