---
title: "Hole Punch Shapes — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/hole-punch-shapes"
last_updated: "2026-08-10T04:58:32.483Z"
locale: en
meta:
description: "Niche score 38/100 · $27K/yr market · 60K searches/yr · $12.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $27K/yr market · 60K searches/yr · $12.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hole Punch Shapes — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **hole punch shapes**
**Skip it**
Soft demand (-37.4% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 6Conversion 44Competition 25Returns 96Price range 50Avg price 57Brand share 55Review moat 53Quality gap 48
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$12.83**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,392.43**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$5.20–$24.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$27K**
$27K/yr · 60K searches
**Growth**
**Bad****-37.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, hole punch shapes is a $27K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hole punch shapes market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$51K–$64K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#146**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **—flat
**Sellers**
**31**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**22%**
- PaperPro30% - LOVEINUSA14% - Bostitch11% - Emraw9% - MOAMUN7% - UCEC6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -37.4% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/hole-punch-shapes/trend)
## **Top hole punch shapes search terms**
- **kids hole punch**12K/yr-27.0%5.0% conv. - **hole punch for kids**15K/yr-41.8%4.4% conv. - **hole puncher for kids**11K/yr-43.0%4.2% conv. - **kids hole puncher**6K/yr-49.8%4.2% conv. - **hole punch kids**4K/yr-31.4%7.3% conv. - **hole punches for kids**4K/yr-28.9%3.6% conv. - **hole punchers for kids**4K/yr-17.2%3.8% conv. - **kids hole puncher for fine motor**5K/yr-46.7%4.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/hole-punch-shapes/search-terms)
## **Top hole punch shapes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$5K30%$8K40%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bostitch Office inLIGHT Reduced Effort One-Hole Punch One Unit per Package Assorted Colors No Color Choice (2401)**PaperPro**$5.60**4.6★3,313 rev](https://www.amazon.com/dp/B009WWFW82) [2**LOVEINUSA 10 Pack Multicolored Shape Paper Hole Punch Craft Set for DIY Crafting Scrapbooking Handmade Greeting Cards Photo Albums Mini Cutter Nail and Festival Cards Projects**LOVEINUSA**$9.42**4.0★5,583 rev](https://www.amazon.com/dp/B075NC2PT7) [3**Bostitch EZ Squeeze Hole Punch - 3-Pack Single Hole Punch 10 Sheet Capacity Ideal for Kids and Adults Black Red and Blue**Bostitch**$16.44**4.9★76 rev](https://www.amazon.com/dp/B0DNG9XHJ3) [4**Emraw Premium Single Hole Paper Punch Cushion Grip Heavy Duty Hole Puncher for Greeting Cards Scrapbook Notebook Puncher Craft Paper Hand Tool Pack of 6**Emraw**$14.68**4.4★1,018 rev](https://www.amazon.com/dp/B07F6THQPY) [5**4PCS Mini 1-Hole Paper Hole Punch Handheld Portable Puncher 10 Sheets at One Time Random Color**MOAMUN**$10.33**4.8★140 rev](https://www.amazon.com/dp/B07589YSJ7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3 PCS Single Hole Puncher Mini Hole Punch with 6 Sheet Capacity for ID Cards Chipboard Art Project Crafts Easy Punching**Tamaki**$6.90**38 rev8mo ago](https://www.amazon.com/dp/B0FW3TLJVQ) [**Bostitch EZ Squeeze Hole Punch - 3-Pack Single Hole Punch 10 Sheet Capacity Ideal for Kids and Adults Black Red and Blue**Bostitch**$16.44**76 rev1y ago](https://www.amazon.com/dp/B0DNG9XHJ3) [**Bostitch Office EZ Squeeze One-Hole Punch 10 Sheet Capacity Lightweight Gray/Blue Pack of 3**Bostitch**$11.16**2,015 rev1y ago](https://www.amazon.com/dp/B0DHDZN33V) [**Single Hole Punch 1/4 Paper Hole Puncher for Crafts One Hole Puncher with Blue Soft Grip Handle for Kids and Adults Handheld Circle Punch for Paper Crafts in Home Office Classroom**MECHEER**$5.20**3,347 rev3y ago](https://www.amazon.com/dp/B0BXRZ857F) [**UCEC 3pc Paper Craft Hole Punch Shapes Heart Star Circle Single Hole Punch**UCEC**$11.15**326 rev3y ago](https://www.amazon.com/dp/B0BF54S2ZJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3 PCS Single Hole Puncher Mini Hole Punch with 6 Sheet Capacity for ID Cards Chipboard Art Project Crafts Easy Punching**Tamaki**$6.90**4.6★**▲ 171%**](https://www.amazon.com/dp/B0FW3TLJVQ) [**Chumia 12 Pieces Single Hole Punch Handheld 1/4 Inch Hole Paper Punch with Grip Handles Circle Single Shape Puncher for Craft Paper Greeting Cards Scrapbook Notebook(Multicolor)**Chumia**$23.01**4.4★**▲ 42%**](https://www.amazon.com/dp/B0B96YVK63) [**Bostitch EZ Squeeze Hole Punch - 3-Pack Single Hole Punch 10 Sheet Capacity Ideal for Kids and Adults Black Red and Blue**Bostitch**$16.44**4.9★**▲ 24%**](https://www.amazon.com/dp/B0DNG9XHJ3) [**4PCS Mini 1-Hole Paper Hole Punch Handheld Portable Puncher 10 Sheets at One Time Random Color**MOAMUN**$10.33**4.8★**▲ 16%**](https://www.amazon.com/dp/B07589YSJ7) [**Emraw Premium Single Hole Paper Punch Cushion Grip Heavy Duty Hole Puncher for Greeting Cards Scrapbook Notebook Puncher Craft Paper Hand Tool Pack of 6**Emraw**$14.68**4.4★**— 6%**](https://www.amazon.com/dp/B07F6THQPY)
**~~View all trending →~~**
## **What buyers say about hole punch shapes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**21%
*“Easy to Use”*
**Efficiency**15%
*“Works smoothly”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Quality-Overall**9%
*“Great variety”*
**Value For Money**6%
*“Good price”*
**Grip**5%
*“comfortable grip”*
**Size-Overall**3%
*“nice size,”*
**Fun/Entertainment Experience**3%
*“Fun”*
**Weight Light**2%
*“Light weight and easy to handle”*
**Compactness**2%
*“Cute and compact”*
### **What buyers complain about **
**Quality-Overall**21%
*“Horrible quality”*
**Durability**20%
*“didnt last”*
**Paper Quality**7%
*“Not compatible with thick paper”*
**Size-Overall**6%
*“the hole is just slightly too small for my needs”*
**Functionality-Overall**5%
*“Doesn't work”*
**Strength**5%
*“Fairly flimsy”*
**Ease Of Use**4%
*“Not easy to use”*
**Advertised Vs Actual Product**3%
*“I should have payed more attention to the ad”*
**Material Quality**2%
*“Fairly cheap material”*
**Metal Quality**2%
*“Trash metal Trash”*
### **Top return reasons **
**Size-Overall**22%
**Functionality-Overall**17%
**Defective Material/Parts**7%
**Value For Money**7%
**Mechanism Issues**6%
**Durability**6%
**Advertised Vs Actual Product**5%
**Paper Compatibility**4%
**Shape/Style**4%
**Paper Quality**4%
## **Common questions**
- **Is hole punch shapes profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.4%. Flapen's verdict: Skip it (38/100).
- **How competitive is the hole punch shapes niche?**
- 12 brands and 31 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in hole punch shapes?**
- Top complaints mined from reviews: Quality-Overall, Durability, Paper Quality. The return rate is 0.8%.
- **When does demand for hole punch shapes peak?**
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the hole punch shapes niche?**
- Listings span $5.20–$24.87; the average listing price is $12.83 (sweet spot $15–$100). The average incumbent carries 1,392 reviews — the moat a new listing must climb.
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