---
title: "Hole Punch Set — $275K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/hole-punch-set"
last_updated: "2026-08-10T08:26:43.634Z"
locale: en
meta:
description: "Niche score 55/100 · $275K/yr market · 221K searches/yr · $22.94 avg price. Soft demand (-4.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $275K/yr market · 221K searches/yr · $22.94 avg price. Soft demand (-4.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hole Punch Set — $275K/yr Amazon US Niche (2026) - Flapen"
---
# **hole punch set**
**Worth a look**
Shows a sweet-spot price point ($22.94 avg), but soft demand (-4.9% this quarter) keeps it on the watch list.
Market size 50Growth 23Conversion 62Competition 77Returns 59Price range 50Avg price 95Brand share 67Review moat 44Quality gap 43
**Avg price**
**Incredible****$22.94**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$275K**
$275K/yr · 221K searches
**Price range**
**Good****$4.23–$172.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,097.87**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, hole punch set is a $275K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hole punch set market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$229K–$287K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#118**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**86**
**Top-5 brand share**
**65%**
Top 20: 92%
**Top-5 click share**
**38%**
Top 20: 83%
**Open market**
**32%**
- OWDEN25% - Spurtar11% - UNCO11% - NEIKO10% - TOMMARS8% - AsonTao3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
5K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/hole-punch-set/trend)
## **Top hole punch set search terms**
- **hole punch set**44K/yr-14.1%4.4% conv. - **leather punch set**40K/yr-4.4%6.1% conv. - **leather hole punch set**23K/yr+1.3%7.0% conv. - **hollow punch set**19K/yr+1.1%5.2% conv. - **gasket punch set**17K/yr-6.7%6.0% conv. - **gasket hole punch set**14K/yr-10.1%6.4% conv. - **leather punches**13K/yr-17.9%3.4% conv. - **leather punch kit**7K/yr+35.1%4.4% conv. - **hollow punch**6K/yr+8.1%4.7% conv. - **hole punch kit**6K/yr+4.5%2.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/hole-punch-set/search-terms)
## **Top hole punch set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8K6%$16K9%$25K12%$33K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UNCO- Hollow Leather Hole Punch Set 1mm-10mm 10 pcs Black Carbon Steel Leather Hole Punch Tool**UNCO**$6.01**4.6★55 rev](https://www.amazon.com/dp/B0DZ68GYJ1) [2**OWDEN 9 Pieces Hollow Punch Set (1/8-1/2) with A Free Cutting MAT Leather Hole Punch Set**OWDEN**$17.44**4.7★3,468 rev](https://www.amazon.com/dp/B07GCWY3HH) [3**TOMMARS Hollow Punch Kit with Pin Point Punch Shaft Hole Cutter Set Gasket Punch Tools Gasket Cutter 14 PCS 5mm-35mm 3/16 to 1-3/8**TOMMARS**$39.03**4.4★221 rev](https://www.amazon.com/dp/B0BBLY59GY) [4**NEIKO 02604A Hole Punch Set | SAE & Metric 3/16 1-3/8 & 5 35mm | 14 Piece Sharp Hollow Hole Punch Kit Gasket Cutting Puncher Foam Cutter & Leather Hole Punches | 6 Interchangeable**NEIKO**$34.26**4.5★1,572 rev](https://www.amazon.com/dp/B09YYWYNJ4) [5**OWDEN 12Piece Leather Hole Punch Set with a Free Cutting mat Leather Tool Hollow Punch Set Round Hole Punch Set for Cutting of Soft Material**OWDEN**$18.15**4.7★1,453 rev](https://www.amazon.com/dp/B078GT892Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Reywoo Hole Punch Set 14 Pcs Hollow Punch Set 3/16 to 1-3/8(5-35mm) Gasket Punch Set with Pin Point Punch Shaft**Reywoo**$34.66**7 rev5mo ago](https://www.amazon.com/dp/B0GHG4MLCV) [**Hollow Punch Set with Pin Point Punch Shaft Hollow Punch Kit for Gasket Rubber Hollow Hole Punch Set Leather Punches Tools Hole Cutter Set 3/16 to 1-3/8in**GDLIN**$33.99**22 rev10mo ago](https://www.amazon.com/dp/B0FMNM7LVF) [**UNCO- Hollow Leather Hole Punch Set 1mm-10mm 10 pcs Black Carbon Steel Leather Hole Punch Tool**UNCO**$6.01**55 rev1y ago](https://www.amazon.com/dp/B0DZ68GYJ1) [**Leather Stitching Punch Hole Punch Tool Set 4mm 1/2/4/6 Prong Punch Chisel Round Hole Punch for Belt Watch Band Leather Strap DIY Crafts**MORFEN**$11.46**111 rev1y ago](https://www.amazon.com/dp/B0DMNNQJ28) [**17 Pcs Round Leather Hole Punch Tool 0.5-7mm Boyistar Metal Hollow Hole Punching for Leather Craft Punch Tools Set Round Hollow Tools for Belts Watch Band Paper Plastic Leather with Storage Box**Boyistar**$13.67**229 rev2y ago](https://www.amazon.com/dp/B0CF1JRKLX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Reywoo Hole Punch Set 14 Pcs Hollow Punch Set 3/16 to 1-3/8(5-35mm) Gasket Punch Set with Pin Point Punch Shaft**Reywoo**$34.66**5.0★**▲ 262%**](https://www.amazon.com/dp/B0GHG4MLCV) [**UNCO- Hollow Leather Hole Punch Set 1mm-10mm 10 pcs Black Carbon Steel Leather Hole Punch Tool**UNCO**$6.01**4.6★**▲ 208%**](https://www.amazon.com/dp/B0DZ68GYJ1) [**Spurtar Hollow Punch Set 12 Pieces 1/8- 3/4 Heavy Duty Carbon Steel Round Leather Hole Tool Leather Punch Set Kit for Watch Cloth Belt Gaskets with Storage Bag (Black)**Spurtar**$16.99**4.4★**▲ 59%**](https://www.amazon.com/dp/B08KXVVNXC) [**Hollow Punch Set with Pin Point Punch Shaft Hollow Punch Kit for Gasket Rubber Hollow Hole Punch Set Leather Punches Tools Hole Cutter Set 3/16 to 1-3/8in**GDLIN**$33.99**4.6★**▲ 45%**](https://www.amazon.com/dp/B0FMNM7LVF) [**Diyife Professional Leather Hole Puncher Full Set Punch Tool Kits for Belt Watch Band Shoe Crafting Handbag Straps Fabric with Extra Punch Plates and Ruler Multi Hole Sizes Make - Blue**Diyife**$10.50**4.7★**▲ 25%**](https://www.amazon.com/dp/B06ZXYSCYZ)
**~~View all trending →~~**
## **What buyers say about hole punch set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“The build quality is excellent”*
**Ease Of Use**15%
*“It works easily”*
**Value For Money**12%
*“Great deal”*
**Advertised Vs Actual Product**12%
*“Better than expected”*
**Efficiency**6%
*“they perform very well for this purpose”*
**Leather Quality**6%
*“Very good leather kit”*
**Sharpness**3%
*“Nice and sharp”*
**Size-Overall**3%
*“Accurate sizes”*
**Durability**3%
*“Durable materials and construction”*
**Grip**2%
*“Grip is comfortable”*
### **What buyers complain about **
**Quality-Overall**21%
*“Disappointed with the quality”*
**Size-Overall**11%
*“Too short”*
**Durability**9%
*“It broke”*
**Ease Of Use**8%
*“Bit difficult to use”*
**Functionality-Overall**6%
*“not very impressed with the functionality”*
**Sharpness**6%
*“not sharp”*
**Value For Money**3%
*“most are more expensive”*
**Instructions/User Manual/Troubleshooting**3%
*“Not Detailed Instructions I haven't been able to locate any detailed instructions as advertised”*
**Strength**3%
*“Weak”*
**Product Condition**2%
*“Looks used”*
### **Top return reasons **
**Size-Overall**40%
**Functionality-Overall**17%
**Value For Money**5%
**Material Quality**5%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**5%
**Quality-Overall**4%
**Ease Of Use**3%
**Product Condition**3%
**Sharpness**2%
## **Common questions**
- **Is hole punch set profitable to sell on Amazon United States?**
- The niche generates $275K/yr across 45 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the hole punch set niche?**
- 34 brands and 86 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in hole punch set?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.7%.
- **When does demand for hole punch set peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the hole punch set niche?**
- Listings span $4.23–$172.90; the average listing price is $22.94 (sweet spot $15–$100). The average incumbent carries 2,098 reviews — the moat a new listing must climb.
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