[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-arts-crafts-sewing-hinoki-essential-oil":3,"research-sidebar-rollups":645},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":48,"baselines":86,"demand":91,"seasonality":392,"brandShare":405,"products":425,"feedback":481,"searchTerms":596,"related":611,"lastUpdated":36},"278077fd-1b4d-4744-9956-f1b8fec6b437","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":30,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":26,"brandCountYearAgo":26,"sellerCount":37,"signals":38,"avgBsr":39,"pageQuality":30,"unitsSoldMin":40,"unitsSoldAvgMin":41,"unitsSoldAvgMax":42,"revenueMin":43,"revenueMax":44,"avgBrandAgeMonths":45,"avgSellerAgeDays":46,"top20ClickShare":31,"top20BrandShare":31,"primePct":31,"oosRate":47},43686,36933,1.7338,0.138,0.0743,0.9669,4.13,1086,15.92,7.79,29.55,6,4000,0.8333,0.0183,0,1,"hinoki essential oil","hinoki-essential-oil","\u002Fresearch\u002Fus\u002Farts-crafts-sewing\u002Fhinoki-essential-oil","Candle Making","2026-07-06T14:24:20.401+00:00",8,[],442,3000,250,500,47760,63680,61,171,0.1462,{"score":49,"verdict":50,"components":51},44,"skip",[52,57,60,64,67,69,72,77,80,82],{"key":53,"score":54,"weight":55,"raw":56},"marketSize",11,0.15,43686.42,{"key":58,"score":59,"weight":55,"raw":18},"growth",42,{"key":61,"score":62,"weight":63,"raw":19},"conversion",77,0.1,{"key":65,"score":66,"weight":55,"raw":20},"competition",3,{"key":68,"score":37,"weight":63,"raw":20},"brandShare",{"key":70,"score":71,"weight":63,"raw":21},"qualityGap",86,{"key":73,"score":74,"weight":75,"raw":76},"reviewMoat",60,0.05,1085.83,{"key":78,"score":79,"weight":63,"raw":29},"returns",78,{"key":81,"score":62,"weight":75,"raw":23},"avgPrice",{"key":83,"score":84,"weight":75,"raw":85},"priceRange",67,0.6686580882352942,{"avgRating":87,"medianPrice":88,"medianReturnRate":89,"nichesTracked":90},4.42,24.38,0.0215,115062,{"points":92,"droppedPartialWeek":391},[93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165,168,171,174,177,180,183,186,189,192,194,197,200,203,206,209,212,215,218,220,223,225,228,231,234,237,240,243,246,249,252,255,258,261,263,266,269,272,275,278,281,284,287,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,357,359,362,365,367,370,373,376,379,382,385,388],{"week":94,"volume":95},"2024-07-14",466,{"week":97,"volume":98},"2024-07-21",448,{"week":100,"volume":101},"2024-07-28",430,{"week":103,"volume":104},"2024-08-04",468,{"week":106,"volume":107},"2024-08-11",494,{"week":109,"volume":110},"2024-08-18",493,{"week":112,"volume":113},"2024-08-25",447,{"week":115,"volume":116},"2024-09-15",528,{"week":118,"volume":119},"2024-09-22",596,{"week":121,"volume":122},"2024-09-29",648,{"week":124,"volume":125},"2024-10-06",459,{"week":127,"volume":128},"2024-10-13",562,{"week":130,"volume":131},"2024-10-20",469,{"week":133,"volume":134},"2024-10-27",517,{"week":136,"volume":137},"2024-11-03",471,{"week":139,"volume":140},"2024-11-10",523,{"week":142,"volume":143},"2024-11-17",567,{"week":145,"volume":146},"2024-11-24",563,{"week":148,"volume":149},"2024-12-01",763,{"week":151,"volume":152},"2024-12-08",608,{"week":154,"volume":155},"2024-12-15",624,{"week":157,"volume":158},"2024-12-22",676,{"week":160,"volume":161},"2024-12-29",667,{"week":163,"volume":164},"2025-01-05",560,{"week":166,"volume":167},"2025-01-12",576,{"week":169,"volume":170},"2025-01-19",472,{"week":172,"volume":173},"2025-01-26",512,{"week":175,"volume":176},"2025-02-02",485,{"week":178,"volume":179},"2025-02-09",507,{"week":181,"volume":182},"2025-02-16",478,{"week":184,"volume":185},"2025-02-23",413,{"week":187,"volume":188},"2025-03-02",458,{"week":190,"volume":191},"2025-03-09",526,{"week":193,"volume":98},"2025-03-16",{"week":195,"volume":196},"2025-03-23",383,{"week":198,"volume":199},"2025-03-30",417,{"week":201,"volume":202},"2025-04-06",505,{"week":204,"volume":205},"2025-04-13",399,{"week":207,"volume":208},"2025-04-20",551,{"week":210,"volume":211},"2025-04-27",481,{"week":213,"volume":214},"2025-05-04",467,{"week":216,"volume":217},"2025-05-11",477,{"week":219,"volume":125},"2025-05-18",{"week":221,"volume":222},"2025-05-25",502,{"week":224,"volume":39},"2025-06-01",{"week":226,"volume":227},"2025-06-08",595,{"week":229,"volume":230},"2025-06-15",422,{"week":232,"volume":233},"2025-06-22",392,{"week":235,"volume":236},"2025-06-29",439,{"week":238,"volume":239},"2025-07-06",506,{"week":241,"volume":242},"2025-07-13",785,{"week":244,"volume":245},"2025-07-20",498,{"week":247,"volume":248},"2025-07-27",768,{"week":250,"volume":251},"2025-08-03",907,{"week":253,"volume":254},"2025-08-10",711,{"week":256,"volume":257},"2025-08-17",594,{"week":259,"volume":260},"2025-08-24",561,{"week":262,"volume":176},"2025-08-31",{"week":264,"volume":265},"2025-09-07",656,{"week":267,"volume":268},"2025-09-14",714,{"week":270,"volume":271},"2025-09-21",546,{"week":273,"volume":274},"2025-09-28",527,{"week":276,"volume":277},"2025-10-05",556,{"week":279,"volume":280},"2025-10-12",755,{"week":282,"volume":283},"2025-10-19",530,{"week":285,"volume":286},"2025-10-26",589,{"week":288,"volume":119},"2025-11-02",{"week":290,"volume":291},"2025-11-09",610,{"week":293,"volume":294},"2025-11-16",730,{"week":296,"volume":297},"2025-11-23",810,{"week":299,"volume":300},"2025-11-30",989,{"week":302,"volume":303},"2025-12-07",945,{"week":305,"volume":306},"2025-12-14",870,{"week":308,"volume":309},"2025-12-21",818,{"week":311,"volume":312},"2025-12-28",713,{"week":314,"volume":315},"2026-01-04",766,{"week":317,"volume":318},"2026-01-11",753,{"week":320,"volume":321},"2026-01-18",754,{"week":323,"volume":324},"2026-01-25",721,{"week":326,"volume":327},"2026-02-01",717,{"week":329,"volume":330},"2026-02-08",680,{"week":332,"volume":333},"2026-02-15",579,{"week":335,"volume":336},"2026-02-22",669,{"week":338,"volume":339},"2026-03-01",738,{"week":341,"volume":342},"2026-03-08",661,{"week":344,"volume":345},"2026-03-15",597,{"week":347,"volume":348},"2026-03-22",706,{"week":350,"volume":351},"2026-03-29",649,{"week":353,"volume":354},"2026-04-05",618,{"week":356,"volume":161},"2026-04-12",{"week":358,"volume":158},"2026-04-19",{"week":360,"volume":361},"2026-04-26",539,{"week":363,"volume":364},"2026-05-03",677,{"week":366,"volume":348},"2026-05-10",{"week":368,"volume":369},"2026-05-17",788,{"week":371,"volume":372},"2026-05-24",774,{"week":374,"volume":375},"2026-05-31",834,{"week":377,"volume":378},"2026-06-07",723,{"week":380,"volume":381},"2026-06-14",1031,{"week":383,"volume":384},"2026-06-21",835,{"week":386,"volume":387},"2026-06-28",1018,{"week":389,"volume":390},"2026-07-05",794,false,[393,394,395,396,397,398,399,400,401,402,403,404],1.0467395492198035,0.9267963783471392,0.914188017722982,0.9079657098824888,1.0341402855369335,1.0728932554207067,0.9609781352340588,0.9388043408463366,0.9859784792360403,0.9081703910614525,1.065979580042381,1.2160791112823475,{"top":406,"otherBrandCount":30,"otherClickShare":30},[407,410,413,416,419,422],{"brand":408,"clickShare":409},"EUQEE",0.4106,{"brand":411,"clickShare":412},"Gya Labs",0.333,{"brand":414,"clickShare":415},"KYOTO ASANOHA",0.0937,{"brand":417,"clickShare":418},"gm gumili",0.0824,{"brand":420,"clickShare":421},"IPPINKA",0.0472,{"brand":423,"clickShare":424},"RAINBOW ABBY",0.0331,[426,436,446,455,464,471],{"asin":427,"title":428,"brand":408,"imageUrl":429,"price":430,"rating":431,"reviews":432,"clickShare90":409,"clickShare360":433,"launchDate":434,"amazonUrl":435},"B0G43PW8JX","EUQEE Hinoki Essential Oil 118ml\u002F4Fl Oz Japanese Hinoki Oil Premium Natural Wood Scent Aromatherapy Oil with Glass Dropper for Meditation Skincare Diffuser DIY Soap Home Spa","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41hdhCDIfbL.jpg",15.25,4.3,6095,0.1947,"2023-10-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G43PW8JX",{"asin":437,"title":438,"brand":411,"imageUrl":439,"price":440,"rating":441,"reviews":442,"clickShare90":412,"clickShare360":443,"launchDate":444,"amazonUrl":445},"B0B2DDHLSW","100% Pure Hinoki Essential Oil - 0.34 Fl Oz - Hinoki Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51o8CUnHu7L.jpg",10,4.1,241,0.4988,"2022-08-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B2DDHLSW",{"asin":447,"title":448,"brand":414,"imageUrl":449,"price":450,"rating":451,"reviews":66,"clickShare90":415,"clickShare360":452,"launchDate":453,"amazonUrl":454},"B0D429CRPX","KYOTO ASANOHAHinoki Essential Oil 100% Pure Japanese Cypress | 0.34 fl oz(10ml) | Earthy Wood Scent for Diffuser Zen Meditation and Forest Bathing (Shinrin-yoku) | Made in Japan","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31WH6DPAwLL.jpg",23.33,4.4,0.0288,"2025-12-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D429CRPX",{"asin":456,"title":457,"brand":417,"imageUrl":458,"price":24,"rating":459,"reviews":460,"clickShare90":418,"clickShare360":461,"launchDate":462,"amazonUrl":463},"B0F5QFVV94","GM Gumili Hinoki Essential Oil 1 Oz 100% Pure Natural Hinoki Oil for Diffuser Skin Hair Massage & DIY Refreshing Woodsy Aroma","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ciZ0QX6hL.jpg",3.9,35,0.1734,"2025-04-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F5QFVV94",{"asin":465,"title":466,"brand":420,"imageUrl":467,"price":25,"rating":431,"reviews":74,"clickShare90":421,"clickShare360":468,"launchDate":469,"amazonUrl":470},"B0813RM3BZ","Yoshino Hinoki Japanese Botanical Air Essential Oil 10ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41LpWwo3Z+L.jpg",0.0539,"2022-11-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0813RM3BZ",{"asin":472,"title":473,"brand":423,"imageUrl":474,"price":475,"rating":476,"reviews":477,"clickShare90":424,"clickShare360":478,"launchDate":479,"amazonUrl":480},"B091TGVL8S","Hinoki Essential Oil (30ML) 100% Pure Natural Organic Aroma Hinoki Oil for Diffuser Massage Skin Care Yoga","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51U0aQ+F6yL.jpg",9.59,3.8,81,0.0504,"2021-04-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB091TGVL8S",{"love":482,"hate":528,"returnReasons":574},[483,490,497,502,506,511,515,519,524],{"topic":484,"percentOfMentions":485,"verbatims":486},"Smell",0.6597,[487,488,489],"Smells great","Such a relaxing scent","This smells divine",{"topic":491,"percentOfMentions":492,"verbatims":493},"Quality-Overall",0.0764,[494,495,496],"good quality","I was pleasantly surprised by how great the product was","the quality is top-notch — you really dont need much to fill the room with a calming vibe",{"topic":498,"percentOfMentions":499,"verbatims":500},"Durability",0.0417,[501],"It is wonderful and long-lasting; you only need about eight drops in a diffuser",{"topic":503,"percentOfMentions":499,"verbatims":504},"Advertised Vs Actual Product",[505],"As expected",{"topic":507,"percentOfMentions":508,"verbatims":509},"Vegan\u002FOrganic",0.0278,[510],"I purchased this item under the impression that this was truly 100% pure Hinoki Essential oil",{"topic":512,"percentOfMentions":508,"verbatims":513},"Ease Of Use",[514],"The glass dropper makes it super easy to use without wasting any",{"topic":516,"percentOfMentions":508,"verbatims":517},"Leak-Proof",[518],"so nothing leaked",{"topic":520,"percentOfMentions":521,"verbatims":522},"Allergies",0.0208,[523],"No noticeable skin irritation for me. always subjective",{"topic":525,"percentOfMentions":521,"verbatims":526},"Texture\u002FConsistency-Overall",[527],"Viscosity is just right — not watery, not thick",[529,535,542,548,553,558,563,566,570],{"topic":484,"percentOfMentions":530,"verbatims":531},0.6984,[532,533,534],"This smells atrocious","Not much smell","Very weak scent",{"topic":536,"percentOfMentions":537,"verbatims":538},"Value For Money",0.07139999999999999,[539,540,541],"for the price its not even worth returning","I should have known better than to stoop to this price range","Shipping fee would be too much for what I paid",{"topic":503,"percentOfMentions":543,"verbatims":544},0.0635,[545,546,547],"This is not a true","Disappointed in myself for not noticing the misleading nature of this listing","Did not receive the mask which is in the product photo and description",{"topic":549,"percentOfMentions":550,"verbatims":551},"Oily\u002FGreasy",0.047599999999999996,[552],"Its definitely not Hinoki oil",{"topic":554,"percentOfMentions":555,"verbatims":556},"Sinus Relief",0.023799999999999998,[557],"I found this oil to have a sharp component that hit my nostrils when opening the jar and smelling",{"topic":559,"percentOfMentions":555,"verbatims":560},"Dilute\u002FWatery",[561,562],"Diluted","Probably diluted",{"topic":491,"percentOfMentions":555,"verbatims":564},[565],"as soon as I smelled this one I admonished myself for not getting a higher quality brand",{"topic":520,"percentOfMentions":567,"verbatims":568},0.0159,[569],"Warning: Contains Fragrance. not the best for those who have fragrance allergies",{"topic":571,"percentOfMentions":567,"verbatims":572},"Natural Ingredients",[573],"Anything that vague almost certainly points to a cheaper source, meaning synthetic",[575,577,579,581,582,584,586,588,591,593],{"reason":484,"pct":576},0.6528,{"reason":503,"pct":578},0.172,{"reason":516,"pct":580},0.022400000000000003,{"reason":549,"pct":580},{"reason":536,"pct":583},0.0192,{"reason":559,"pct":585},0.0171,{"reason":491,"pct":587},0.016,{"reason":589,"pct":590},"Size-Overall",0.0128,{"reason":592,"pct":590},"Ingredients-Overall",{"reason":594,"pct":595},"Ethical Trade\u002FFair Trade",0.0096,[597,601,606],{"term":32,"volume":598,"growthQoq":599,"conversionRate":600},26792,0.1718,0.0661,{"term":602,"volume":603,"growthQoq":604,"conversionRate":605},"hinoki oil",8744,0.0583,0.045,{"term":607,"volume":608,"growthQoq":609,"conversionRate":610},"hinoki cypress essential oil",1397,-0.0149,0.068,[612,618,623,630,635,640],{"title":613,"href":614,"score":84,"verdict":615,"marketSize":616,"growth90":617},"halloween fabric","\u002Fresearch\u002Fus\u002Farts-crafts-sewing\u002Fhalloween-fabric","watch",79898.16,2.0439,{"title":619,"href":620,"score":84,"verdict":615,"marketSize":621,"growth90":622},"cyanotype kit","\u002Fresearch\u002Fus\u002Farts-crafts-sewing\u002Fcyanotype-kit",504556.63,1.2975,{"title":624,"href":625,"score":626,"verdict":627,"marketSize":628,"growth90":629},"bracelet making kit","\u002Fresearch\u002Fus\u002Farts-crafts-sewing\u002Fbracelet-making-kit",68,"launch",8112041.36,0.2241,{"title":631,"href":632,"score":626,"verdict":615,"marketSize":633,"growth90":634},"graduation cap decorations","\u002Fresearch\u002Fus\u002Farts-crafts-sewing\u002Fgraduation-cap-decorations",229491.04,4.2595,{"title":636,"href":637,"score":626,"verdict":627,"marketSize":638,"growth90":639},"foam cutter","\u002Fresearch\u002Fus\u002Farts-crafts-sewing\u002Ffoam-cutter",2102715.08,0.0373,{"title":641,"href":642,"score":626,"verdict":627,"marketSize":643,"growth90":644},"window markers","\u002Fresearch\u002Fus\u002Farts-crafts-sewing\u002Fwindow-markers",1294535.91,1.3277,[646,653,660,667,674,681,688,695,702,709,716,723,730,737,740,747,754,761,768,774],{"nodeId":647,"label":648,"slug":649,"href":650,"nichesTracked":651,"marketSizeTotal":652},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":654,"label":655,"slug":656,"href":657,"nichesTracked":658,"marketSizeTotal":659},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":661,"label":662,"slug":663,"href":664,"nichesTracked":665,"marketSizeTotal":666},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":668,"label":669,"slug":670,"href":671,"nichesTracked":672,"marketSizeTotal":673},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":675,"label":676,"slug":677,"href":678,"nichesTracked":679,"marketSizeTotal":680},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":682,"label":683,"slug":684,"href":685,"nichesTracked":686,"marketSizeTotal":687},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":689,"label":690,"slug":691,"href":692,"nichesTracked":693,"marketSizeTotal":694},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":696,"label":697,"slug":698,"href":699,"nichesTracked":700,"marketSizeTotal":701},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":703,"label":704,"slug":705,"href":706,"nichesTracked":707,"marketSizeTotal":708},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":710,"label":711,"slug":712,"href":713,"nichesTracked":714,"marketSizeTotal":715},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":717,"label":718,"slug":719,"href":720,"nichesTracked":721,"marketSizeTotal":722},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":724,"label":725,"slug":726,"href":727,"nichesTracked":728,"marketSizeTotal":729},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":731,"label":732,"slug":733,"href":734,"nichesTracked":735,"marketSizeTotal":736},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":738,"marketSizeTotal":739},4656,1471576936,{"nodeId":741,"label":742,"slug":743,"href":744,"nichesTracked":745,"marketSizeTotal":746},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":748,"label":749,"slug":750,"href":751,"nichesTracked":752,"marketSizeTotal":753},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":755,"label":756,"slug":757,"href":758,"nichesTracked":759,"marketSizeTotal":760},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":762,"label":763,"slug":764,"href":765,"nichesTracked":766,"marketSizeTotal":767},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":769,"label":770,"slug":771,"href":772,"nichesTracked":37,"marketSizeTotal":773},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":775,"label":776,"slug":777,"href":778,"nichesTracked":779,"marketSizeTotal":780},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]