---
title: "Heart Washi Tape — $14K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/heart-washi-tape"
last_updated: "2026-08-10T07:42:07.129Z"
locale: en
meta:
description: "Niche score 37/100 · $14K/yr market · 55K searches/yr · $8.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $14K/yr market · 55K searches/yr · $8.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Heart Washi Tape — $14K/yr Amazon US Niche (2026) - Flapen"
---
# **heart washi tape**
**Skip it**
Soft demand (-90.5% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 37Competition 41Returns 98Price range 0Avg price 23Brand share 70Review moat 80Quality gap 43
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****399.84**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$8.39**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$14K**
$14K/yr · 55K searches
**Growth**
**Bad****-90.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$5.61–$11.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, heart washi tape is a $14K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 37/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **heart washi tape market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$34K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#1,007**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **16.4%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**32%**
- YUBBAEX22% - Czoynife16% - WANDOUJIA11% - FYSUIMU10% - NatSumeBasics6% - FTTELK5%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -90.5% search growth over the last 90 days.
9K7KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 30.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/heart-washi-tape/trend)
## **Top heart washi tape search terms**
- **heart washi tape**9K/yr-77.2%3.1% conv. - **washi tape hearts**4K/yr-61.6%3.1% conv. - **heart tape**5K/yr-84.3%4.0% conv. - **valentines washi tape**12K/yr-95.7%1.8% conv. - **valentine washi tape**10K/yr-95.8%0.9% conv. - **washi tape valentines**4K/yr-92.3%1.3% conv. - **valentines tape**4K/yr-94.2%0.5% conv. - **valentine tape**3K/yr-93.7%0.0% conv. - **valentines day washi tape**5K/yr-95.9%0.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/heart-washi-tape/search-terms)
## **Top heart washi tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$68110%$1K15%$2K20%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YUBBAEX 10 Rolls Sparkling Washi Tape Set 8mm Skinny Gold Foil Decorative Masking Washi Tapes for Journal Scrapbook Planner DIY Crafts (Sweety Hearts)**YUBBAEX**$6.96**4.5★1,143 rev](https://www.amazon.com/dp/B08FZFYSX9) [2**Czoynife 2Pack Heart Washi Tapes Self-Adhesive Decorative Masking Tape Decor Journals Scrapbooks Planners DIY Crafts Gift**Czoynife**$5.95**4.7★16 rev](https://www.amazon.com/dp/B0FR99SG64) [3**WANDOUJIA 6 Rolls Heart Washi Tape Set Sweet Heart Washi Masking Tape 0.6 x 23ft Decorative Washi Tape for Scrapbooking Valentines Day Wedding Anniversary**WANDOUJIA**$7.99**4.3★232 rev](https://www.amazon.com/dp/B0833PV448) [4**FYSUIMU 12 Rolls Valentines Day Washi Tape Masking Tape Set Pink Red Love Heart Wrapping Paper Tapes for Wedding Anniversary Scrapbook Journal DIY Art Crafts**FYSUIMU**$11.17**4.5★6 rev](https://www.amazon.com/dp/B0FSZ7ZL42) [5**NatSumeBasics 2 Love Washi Tapes Hearts Scrapbook Tape Glitter Foil Masking Tapes for Decor Holiday Wedding (Bronze Hearts Tape)**NatSumeBasics**$6.93**4.5★210 rev](https://www.amazon.com/dp/B0BLXTJ7VG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FTTELK 24 Rolls Vintage Washi Tape Set Floral Decorative Tape for Scrapbooking Junk Journal Supplies DIY Art Crafts Planners Bullet Journaling and Wrapping(Romantic Eternal Series)**FTTELK**$6.11**128 rev7mo ago](https://www.amazon.com/dp/B0G28NM2CP) [**Koudindg Heart Washi Tape Bulk 12 Rolls Cute Pink Washi Tape for Journaling Wedding Valentines Day Anniversary Scrapbook Supplies Love Gifts for Girlfriend Girls Gifts Stocking Stuffers for Girls**Koudindg**$10.63**6 rev7mo ago](https://www.amazon.com/dp/B0G1T4CXXK) [**Washi Tape Set 24 Rolls Red Vintage floral Journaling Supplies for Christmas Valentines Day Journaling Supplies Journal Scrapbook Tape Bullet Journaling Scrapbooking Supplies DIY Art Decorative**Sifaolp**$7.80**65 rev8mo ago](https://www.amazon.com/dp/B0FRMM4CHX) [**Joysoong Valentines Day Washi Tape Set - 16 Rolls Pink & Red Decorative Tape for Love Letters Journals & Gifts (0.6 x 10 ft) - Hearts XOXO Love Candy Rainbows Love Letters**Joysoong**$9.97**7 rev8mo ago](https://www.amazon.com/dp/B0FR8X5NGJ) [**FYSUIMU 12 Rolls Valentines Day Washi Tape Masking Tape Set Pink Red Love Heart Wrapping Paper Tapes for Wedding Anniversary Scrapbook Journal DIY Art Crafts**FYSUIMU**$11.17**6 rev9mo ago](https://www.amazon.com/dp/B0FSZ7ZL42)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Czoynife 2Pack Heart Washi Tapes Self-Adhesive Decorative Masking Tape Decor Journals Scrapbooks Planners DIY Crafts Gift**Czoynife**$5.95**4.7★**▲ 510%**](https://www.amazon.com/dp/B0FR99SG64) [**Whaline 12 Rolls Gold Foil Pattern Washi Tape Heart Dot Stripe Rainbow Masking Tape Set Decorative Wrapping Paper Tapes for Scrapbook Journal DIY Art Crafts**Whaline**$9.96**4.5★**▲ 123%**](https://www.amazon.com/dp/B0FJXH5LSP) [**YUBBAEX 20 Rolls Basic Patterns Washi Tape Set Skinny Masking Creative Decorative Tapes Designers Selection (Collection 1-Vibrancy)**YUBBAEX**$9.14**4.3★**▲ 70%**](https://www.amazon.com/dp/B0CXPSP9CD) [**Resflyar 12 Rolls Pink Heart Washi Tape Set Love Heart Cute Masking Tape Decorative Paper Tape for DIY Craft Wrapping Scrapbook Envelope Birthday Wedding Tea Party Decor 16.4FT**Resflyar**$8.57**4.1★**▲ 62%**](https://www.amazon.com/dp/B0DQWJ4RJ6) [**FYSUIMU 12 Rolls Valentines Day Washi Tape Masking Tape Set Pink Red Love Heart Wrapping Paper Tapes for Wedding Anniversary Scrapbook Journal DIY Art Crafts**FYSUIMU**$11.17**4.5★**▲ 39%**](https://www.amazon.com/dp/B0FSZ7ZL42)
**~~View all trending →~~**
## **What buyers say about heart washi tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**19%
*“I found it to adhere fairly well”*
**Color**13%
*“True to color”*
**Quality-Overall**12%
*“Good quality”*
**Design-Overall**11%
*“Cute designs”*
**Value For Money**11%
*“Good Value”*
**Advertised Vs Actual Product**7%
*“As Advertised”*
**Ease Of Use**5%
*“are easy to use”*
**Size-Overall**4%
*“Good choice of sizes”*
**Collectibles**2%
*“Perfect addition to my collection”*
**Durability**2%
*“are very durable”*
### **What buyers complain about **
**Adhesion/Stickiness**24%
*“Needs a better adhesive”*
**Thickness**9%
*“that the rolls were thicker- I think theyre over priced given the quantity”*
**Color**8%
*“Not as colorful as it shows in the picture”*
**Size-Overall**6%
*“Not wide in width”*
**Durability**4%
*“that is not very durable”*
**Quality-Overall**4%
*“cheaper than dollar store quality”*
**Ease Of Use**3%
*“It will take me some time to get through all of these”*
**Value For Money**3%
*“Not worth it”*
**Ease Of Cleaning**3%
*“Doesn't remove clean”*
**Design-Overall**3%
*“The design on the tape is upside down”*
### **Top return reasons **
**Size-Overall**22%
**Adhesion/Stickiness**19%
**Value For Money**17%
**Advertised Vs Actual Product**14%
**Thin**7%
**Color**7%
**Tear Resistance**3%
**Quality-Overall**3%
**Defective Material/Parts**2%
**Functionality-Overall**1%
## **Common questions**
- **Is heart washi tape profitable to sell on Amazon United States?**
- The niche generates $14K/yr across 19 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -90.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the heart washi tape niche?**
- 17 brands and 25 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in heart washi tape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Color. The return rate is 0.5%.
- **When does demand for heart washi tape peak?**
- Demand peaks in Jan–Feb; the busiest month runs 30.6× the quietest.
- **What does it cost to enter the heart washi tape niche?**
- Listings span $5.61–$11.42; the average listing price is $8.39 (sweet spot $15–$100). The average incumbent carries 400 reviews — the moat a new listing must climb.
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