---
title: "Heart Buttons — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/heart-buttons"
last_updated: "2026-08-06T19:49:21.103Z"
locale: en
meta:
description: "Niche score 45/100 · $28K/yr market · 82K searches/yr · $9.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $28K/yr market · 82K searches/yr · $9.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Heart Buttons — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **heart buttons**
**Skip it**
Soft demand (-64.2% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 0Conversion 42Competition 84Returns 50Price range 65Avg price 33Brand share 96Review moat 97Quality gap 25
**Review moat**
**Incredible****63.98**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Good****$4.54–$34.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.99**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$28K**
$28K/yr · 82K searches
**Growth**
**Bad****-64.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, heart buttons is a $28K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 33% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **heart buttons market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$30K–$40K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#1,706**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**40 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**33%**
Top 20: 80%
**Top-5 click share**
**31%**
Top 20: 69%
**Open market**
**63%**
- XIXILINRUIYUN10% - RSACCSKY8% - Lilaly5% - candeoLA5% - BEIQIYA5% - Thinp4%
## **Demand**
Weekly Amazon search volume, last 23 weeks — -64.2% search growth over the last 90 days.
5K3KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/heart-buttons/trend)
## **Top heart buttons search terms**
- **heart buttons**44K/yr-65.4%3.0% conv. - **heart shaped buttons**14K/yr-63.2%1.6% conv. - **heart button**7K/yr-50.2%3.0% conv. - **heart buttons for crafts**7K/yr-75.1%2.8% conv. - **red heart buttons**5K/yr-62.3%2.5% conv. - **pink heart buttons**5K/yr-54.1%3.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/heart-buttons/search-terms)
## **Top heart buttons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8266%$2K9%$2K12%$3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**XIXILINRUIYUN 100 Heart Shaped Resin Buttons Mixed Colors for Sewing Knitting DIY Crafts**XIXILINRUIYUN**$4.54**4.3★71 rev](https://www.amazon.com/dp/B0BR4791FY) [2**50 Pcs 1 Inch Heart Large Resin Buttons with Tartan Pattern Bulk Assorted Mixed Color Buttons for Sewing Clothing Knitting Crafts Decoration Phone Hair Clip & Clothes DIY (Colorful)**RSACCSKY**$8.44**4.6★14 rev](https://www.amazon.com/dp/B0FNWHSJDH) [3**CANDEOLA 40-Pcs 7/8 Heart Resin Buttons | Bulk Assorted Colorful Buttons for Sewing Clothing Knitting Crafts Decoration (23mm 8 Colors 5 Pcs/Color)**candeoLA**$9.95**4.5★46 rev](https://www.amazon.com/dp/B0CYZXPXQC) [4**BEIQIYA 300pcs Heart Buttons Spring Resin Sewing Buttons Decorative Plastic Accessories for Sewing Clothes Accessories DIY Crafts Scrapbooking Decoration- Colorful**BEIQIYA**$7.23**4.5★70 rev](https://www.amazon.com/dp/B0FDKZ9JVD) [5**Thinp 40-Pcs 7/8 Resin Heart Buttons Colorful Buttons for Crafts Heart Shaped Cute Button for Crafts DIY Sewing Knitting Scrapbooking Decoration (Assorted Colors)**Thinp**$5.82**5.0★7 rev](https://www.amazon.com/dp/B0G393XH72)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**300Pcs Flower Buttons Spring Resin 2 Hole Craft Buttons Assorted Colorful Heart Button for Sewing Clothes Accessories Gift DIY Crafts Scrapbooking Decoration(0.5 inch)**EupHHonycs**$8.06**1 rev4mo ago](https://www.amazon.com/dp/B0GT5J5XTX) [**100 Pcs Heart Buttons for Crafts Heart Wooden Buttons Vintage Decorative Sewing Button with 2 Holes for Arts Projects Sewing Clothing Decoration**Psyqtsuary**$5.68**2 rev4mo ago](https://www.amazon.com/dp/B0GQ3WZWXW) [**40 PCS Heart Buttons 0.9 Assorted Colorful Buttons Bulk Decorative Cute Heart Shaped Resin Button for Sewing Knitting Clothing Crafts 8 Colors**Xelsluthe**$6.95**7 rev7mo ago](https://www.amazon.com/dp/B0G5N5QXKN) [**Thinp 40-Pcs 7/8 Resin Heart Buttons Colorful Buttons for Crafts Heart Shaped Cute Button for Crafts DIY Sewing Knitting Scrapbooking Decoration (Assorted Colors)**Thinp**$5.82**7 rev7mo ago](https://www.amazon.com/dp/B0G393XH72) [**50 Pcs 1 Inch Heart Large Resin Buttons with Tartan Pattern Bulk Assorted Mixed Color Buttons for Sewing Clothing Knitting Crafts Decoration Phone Hair Clip & Clothes DIY (Colorful)**RSACCSKY**$8.44**14 rev10mo ago](https://www.amazon.com/dp/B0FNWHSJDH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**300Pcs Flower Buttons Spring Resin 2 Hole Craft Buttons Assorted Colorful Heart Button for Sewing Clothes Accessories Gift DIY Crafts Scrapbooking Decoration(0.5 inch)**EupHHonycs**$8.06**5.0★**▲ 478%**](https://www.amazon.com/dp/B0GT5J5XTX) [**100 Pcs Heart Buttons for Crafts Heart Wooden Buttons Vintage Decorative Sewing Button with 2 Holes for Arts Projects Sewing Clothing Decoration**Psyqtsuary**$5.68**4.6★**▲ 477%**](https://www.amazon.com/dp/B0GQ3WZWXW) [**10Pcs Heart Shape 4-Hole Plastic Buttons Assorted Sizes & Colors for Clothing Sewing DIY Crafts Hair Accessories and Decorative Projects**Alice_Star**$7.82**4.5★**▲ 172%**](https://www.amazon.com/dp/B0F63JY687) [**100 Pieces Heart Shaped Blank Button Maker Supplies for Button Maker Machine Heart Badge Pin Button Parts Includes Metal Button Pin Back Cover Metal Shell Clear Film Gasket Blank Paper**gocreate**$25.54**4.0★**▲ 117%**](https://www.amazon.com/dp/B0CDX56243) [**50 Pcs 1 Inch Heart Large Resin Buttons with Tartan Pattern Bulk Assorted Mixed Color Buttons for Sewing Clothing Knitting Crafts Decoration Phone Hair Clip & Clothes DIY (Colorful)**RSACCSKY**$8.44**4.6★**▲ 113%**](https://www.amazon.com/dp/B0FNWHSJDH)
**~~View all trending →~~**
## **What buyers say about heart buttons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Touch/Button Controls**25%
*“Beautiful buttons”*
**Color**16%
*“True to size and color”*
**Value For Money**8%
*“I think the price is fair”*
**Advertised Vs Actual Product**8%
*“As advertised, in mostly pastels”*
**Quality-Overall**7%
*“great quality and came on time”*
**Size-Overall**5%
*“Consistent size makes them easy to work with”*
**Stitch/Finish/Polish**3%
*“Totally elevates my sewing projects”*
**Shape/Style**3%
*“The heart shaped ones are so cute”*
**Design-Overall**2%
*“The heart-shaped design is cute and cheerful, making these pieces perfect for decorating clothing, hair accessories, greeting cards, scrapbooks, and other creative projects”*
**Strength**2%
*“sturdy”*
### **What buyers complain about **
**Size-Overall**31%
*“I believe the one I purchased was misaligned”*
**Touch/Button Controls**14%
*“Poor buttons”*
**Color**9%
*“Poor selection of colors”*
**Advertised Vs Actual Product**7%
*“the pic is very deceiving”*
**Functionality-Overall**4%
*“It's all pointless because it doesn't work”*
**Assembly/Installation**2%
*“It does not assemble properly”*
**Paint Quality**2%
*“they are poor quality dyes”*
**Value For Money**1%
*“Good arts and crafts a tad pricey”*
**Smell**1%
*“gosh awful factory smell”*
**Ease Of Cleaning**1%
*“It was so awful that I had to individually wipe down each button with a baby wipe”*
### **Top return reasons **
**Size-Overall**50%
**Touch/Button Controls**11%
**Compatibility-Overall**8%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**4%
**Color**4%
**Functionality-Overall**2%
**Display Colors**2%
**Value For Money**2%
**Add-Ons/Attachments**2%
## **Common questions**
- **Is heart buttons profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 51 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -64.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the heart buttons niche?**
- 40 brands and 42 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in heart buttons?**
- Top complaints mined from reviews: Size-Overall, Touch/Button Controls, Color. The return rate is 3.0%.
- **What does it cost to enter the heart buttons niche?**
- Listings span $4.54–$34.61; the average listing price is $9.99 (sweet spot $15–$100). The average incumbent carries 64 reviews — the moat a new listing must climb.
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