---
title: "Hb Pencils — $194K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/hb-pencils"
last_updated: "2026-08-10T12:33:27.370Z"
locale: en
meta:
description: "Niche score 42/100 · $194K/yr market · 129K searches/yr · $27.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $194K/yr market · 129K searches/yr · $27.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hb Pencils — $194K/yr Amazon US Niche (2026) - Flapen"
---
# **hb pencils**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 16Conversion 63Competition 47Returns 99Price range 40Avg price 95Brand share 12Review moat 21Quality gap 15
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.17**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$2.65–$212.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$194K**
$194K/yr · 129K searches
**Review moat**
**Bad****10,892.62**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-18.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hb pencils is a $194K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hb pencils market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$217K–$272K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#186**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**92**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 94%
**Open market**
**3%**
- Faber-Castell70% - STAEDTLER13% - Amazon Basics7% - Ticonderoga3% - HAIHAOMUM2% - Aenir2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.
20K15KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/hb-pencils/trend)
## **Top hb pencils search terms**
- **faber castell pencils**67K/yr-23.0%4.5% conv. - **hb pencils**24K/yr+12.3%5.9% conv. - **hb pencils for drawing**13K/yr-28.4%8.2% conv. - **hb pencil**10K/yr-20.5%5.3% conv. - **faber castell pencil**8K/yr-26.4%1.8% conv. - **faber castell drawing pencils**3K/yr-22.6%6.6% conv. - **faber castell pencil set**4K/yr-41.5%5.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/hb-pencils/search-terms)
## **Top hb pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10K10%$19K15%$29K20%$39K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Faber-Castell 9000 Graphite Sketch Pencil Sets Art 8B - 2H set of 12**Faber-Castell**$12.95**4.9★12,410 rev](https://www.amazon.com/dp/B000I5MNC0) [2**Faber-Castell Graphite Sketch Pencil Set - 6 Graphite Pencils (2H HB B 2B 4B 6B) Drawing Pencils and Sketching Supplies**Faber-Castell**$8.28**4.8★4,869 rev](https://www.amazon.com/dp/B00OQJYNW2) [3**STAEDTLER Mars Lumograph HB Graphite Art Drawing Pencil 6 Pencils**STAEDTLER**$9.19**4.8★833 rev](https://www.amazon.com/dp/B0BX76ZCRD) [4**Faber-Castell Pitt Graphite Matte Pencil Set Metal Tin of 8 Graphite Pencils and Sketching Accessories (HB 2B 4B 6B 8B 10B 12B 14B) Pencil Sharpener Eraser and Blending Stump**Faber-Castell**$21.84**4.8★3,650 rev](https://www.amazon.com/dp/B096FWFNP6) [5**Faber-Castell - Castell 9000 Art Set Pencil (Pack of 6) Green**Faber-Castell**$9.13**4.8★6,801 rev](https://www.amazon.com/dp/B00COMESOQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aenir Sketch Pencils for Drawing Drawing Pencils Set of 18 10B4H Graphite Pencil Vinyl Eraser Kneaded Eraser Sharpener Blending Stump Sketch Set for Artists Art Supplies.**Aenir**$10.64**632 rev8mo ago](https://www.amazon.com/dp/B0FCBQF4ZM) [**Amazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White**Amazon Basics**$212.74**34,230 rev1y ago](https://www.amazon.com/dp/B0C58QNDB6) [**STAEDTLER Norica #2 HB Wood-Cased Pencil Set: 18 Pre-Sharpened Graphite Pencils with 1 Eraser & 1 Sharpener Break-Resistant Lead For Writing & Drawing Blue Ideal for Classroom Home & Office**STAEDTLER**$4.92**181 rev1y ago](https://www.amazon.com/dp/B0DJ1NSR41) [**Faber-Castell Graphite Pencils Drawing Set | Back to School Art Supplies | 12 Art Pencils for Sketching (4H 3H 2H H F HB B 2B 3B 4B 5B and 6B) Shading Kit**Faber-Castell**$14.00**217 rev2y ago](https://www.amazon.com/dp/B0D6D4FNNF) [**STAEDTLER Mars Lumograph HB Graphite Art Drawing Pencil 6 Pencils**STAEDTLER**$9.19**833 rev3y ago](https://www.amazon.com/dp/B0BX76ZCRD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White**Amazon Basics**$212.74**4.7★**▲ 392%**](https://www.amazon.com/dp/B0C58QNDB6) [**Ticonderoga Wood-Cased Pencils Pre-Sharpened 2 HB Soft Yellow 12 Count**Ticonderoga**$3.04**4.8★**▲ 209%**](https://www.amazon.com/dp/B000JEAAP2) [**Aenir Sketch Pencils for Drawing Drawing Pencils Set of 18 10B4H Graphite Pencil Vinyl Eraser Kneaded Eraser Sharpener Blending Stump Sketch Set for Artists Art Supplies.**Aenir**$10.64**4.8★**▲ 165%**](https://www.amazon.com/dp/B0FCBQF4ZM) [**Ticonderoga Wood-Cased Pencils Unsharpened #2 HB Soft Black 12 Count**Ticonderoga**$2.65**4.8★**▲ 94%**](https://www.amazon.com/dp/B002HI5H8S) [**Faber-Castell Perfect Pencil Castell 9000 in Gift Box - #2 Pencil with Built-in Pencil Sharpener and Extender**Faber-Castell**$19.85**4.6★**▲ 75%**](https://www.amazon.com/dp/B000KT8RSI)
**~~View all trending →~~**
## **What buyers say about hb pencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent product”*
**Value For Money**14%
*“Affordable price”*
**Pen/Pencil Quality**12%
*“Great Pencils”*
**Sharpness**10%
*“Sharp and easy to sharpen”*
**Erasability**5%
*“Eraser works great too which is really important for me”*
**Color**5%
*“I love the colors”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Durability**4%
*“they do not break easily”*
**Ease Of Use**4%
*“easy to work with thank you”*
**Drawing Experience**3%
*“My 10 year old son loves to draw”*
### **What buyers complain about **
**Quality-Overall**16%
*“Bad quality”*
**Sharpness**13%
*“Not even one pencil sharpened decently, at all, using the standard size pencil sharpener”*
**Value For Money**11%
*“At over $1 a piece, thats unacceptable”*
**Erasability**10%
*“the eraser is not very good”*
**Color**5%
*“They are fine they do feel a little light colored for the rating”*
**Nib/Tip Quality**3%
*“Nice pencils, not soft tip”*
**Writing Experience**3%
*“I practically tore through a sheet of paper trying to fill in a bubble”*
**Durability**2%
*“not that easy to break”*
**Smell**2%
*“the cedar doesnt smell as nice as other brands”*
**Hard Feel**2%
*“The letter is relatively hard”*
### **Top return reasons **
**Value For Money**25%
**Size-Overall**10%
**Quality-Overall**9%
**Advertised Vs Actual Product**9%
**Color**9%
**Ease Of Use**6%
**Defective Material/Parts**5%
**Sharpness**4%
**Erasability**3%
**Writing Experience**2%
## **Common questions**
- **Is hb pencils profitable to sell on Amazon United States?**
- The niche generates $194K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the hb pencils niche?**
- 8 brands and 92 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in hb pencils?**
- Top complaints mined from reviews: Quality-Overall, Sharpness, Value For Money. The return rate is 0.3%.
- **When does demand for hb pencils peak?**
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the hb pencils niche?**
- Listings span $2.65–$212.74; the average listing price is $27.17 (sweet spot $15–$100). The average incumbent carries 10,893 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)