---
title: "Hawaiian Beads — $65K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/hawaiian-beads"
last_updated: "2026-08-10T15:42:30.438Z"
locale: en
meta:
description: "Niche score 57/100 · $65K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $65K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hawaiian Beads — $65K/yr Amazon US Niche (2026) - Flapen"
---
# **hawaiian beads**
**Worth a look**
Shows a thin review moat (49 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 16Growth 47Conversion 21Competition 95Returns 70Price range 83Avg price 95Brand share 52Review moat 98Quality gap 55
**Review moat**
**Incredible****48.93**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$27.82**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.84–$55.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+17.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$65K**
$65K/yr · 141K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, hawaiian beads is a $65K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hawaiian beads market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$83K–$111K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#5,987**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **213 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**74%**
Top 20: 99%
**Top-5 click share**
**20%**
Top 20: 55%
**Open market**
**22%**
- Jutom29% - Generic22% - Hotop12% - HOMAR6% - Hanyuanbeads5% - Fukaisu5%
## **Demand**
Weekly Amazon search volume, last 44 weeks — +17.4% search growth over the last 90 days.
4K3KSpike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/hawaiian-beads/trend)
## **Top hawaiian beads search terms**
- **puakenikeni flower beads**18K/yr+53.1%1.4% conv. - **crown flower beads**32K/yr+13.8%1.5% conv. - **puakenikeni**19K/yr+20.9%0.7% conv. - **pikake flower beads**16K/yr+13.6%2.3% conv. - **pikake beads**17K/yr+27.6%2.7% conv. - **pakalana flower beads**11K/yr+27.3%1.6% conv. - **puakenikeni clay flowers**14K/yr-7.1%1.8% conv. - **puakenikeni beads**11K/yr-38.3%0.6% conv. - **puakenikeni flower**3K/yr-20.4%0.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/hawaiian-beads/search-terms)
## **Top hawaiian beads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hotop 100 Pcs Artificial Pikake Jasmine Flower Beads Coral Flower Shell Beads for Jewelry Making Necklace Bracelet Supplies Back to School Scrapbooking DIY Crafts Gifts Decors (7 x 9 mm Ivory)**Hotop**$11.89**4.7★128 rev](https://www.amazon.com/dp/B0CTS18VNL) [2**Jutom 100 Pcs Puakenikeni Flower Beads Hawaiian Puakani Flower Beads Bulk Coral Shell Powder for Jewelry Making DIY Crafts Supplies Hair Accessories Hawaiian Party Favors Decorations (Ivory White)**Jutom**$29.63**4.1★10 rev](https://www.amazon.com/dp/B0GHXSB3LL) [3**Jutom 100 Pcs Artificial Crown Flower Beads Coral Flower Shell Beads for Jewelry Making Hawaiian Crown Garland Lei Making DIY Craft Necklace Bracelet Supplies (Lavender Purple)**Jutom**$29.87**4.4★14 rev](https://www.amazon.com/dp/B0GJ2QHK1Y) [4**Jutom 100 Pcs Puakenikeni Clay Beads Handmade Puakenikeni Flower Beads with Pre-drilled Holes Hawaiian Clay Flowers for Jewelry Making Bracelet Necklace Earring DIY Craft Supplies (Orange)**Jutom**$37.18**3.8★9 rev](https://www.amazon.com/dp/B0GHX9DTX4) [5**Hotop 100 Pcs Artificial Pikake Jasmine Flower Beads Coral Flower Shell Beads for Jewelry Making Necklace Bracelet Supplies Back to School Scrapbooking DIY Crafts Gifts Decors (13 x 10 mm Ivory)**Hotop**$14.33**4.7★128 rev](https://www.amazon.com/dp/B0CW69YKQD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fukaisu 100pcs Puakenikeni Flower Beads 1.55x1.35cm/0.61x0.53in Pre-Drilled Hawaiian Puakani Flower Beads for Bracelet Necklace Jewelry Making DIY Crafts Party Favors & Decor (Mixed Colors)**Fukaisu**$25.15**0 rev1mo ago](https://www.amazon.com/dp/B0H1B4YVJW) [**100 Pcs Puakenikeni Flower Beads Hawaiian Crown Flower Bead Bulk with Pre-drilled Holes Pakalana Flower Beads Shell Powder for Jewelry Making Bracelet Necklace DIY Craft Supplies (Ivory White)**HOMAR**$26.91**9 rev2mo ago](https://www.amazon.com/dp/B0GWHLSVJG) [**50 Pcs Puakenikeni Clay Beads Handmade Hawaiian Crown Flower Bead Bulk with Pre-drilled Holes Pakalana Flower Beads for Jewelry Making Bracelet Necklace DIY Craft Supplies(Orange-Yellow)**HOMAR**$21.78**9 rev2mo ago](https://www.amazon.com/dp/B0GWHN28XS) [**100pcs Handcrafted Puakenikeni Clay Beads Hawaiian Flower Clay Beads with Pre-Drilled Holes for Jewelry Making DIY Craft Supplies Bracelet Necklace Earring (Pink White Orange)**Fukaisu**$31.89**2 rev3mo ago](https://www.amazon.com/dp/B0GVQ941LB) [**100 PCS Resin Pikake Flower Beads Flower Beads for Jewelry Making Ivory White Floral Bead for Crafts Necklace Bracelet Rosaries Wedding Decors**Tweruna**$8.48**3 rev3mo ago](https://www.amazon.com/dp/B0GSWDMDS7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fukaisu 100pcs Puakenikeni Flower Beads 1.55x1.35cm/0.61x0.53in Pre-Drilled Hawaiian Puakani Flower Beads for Bracelet Necklace Jewelry Making DIY Crafts Party Favors & Decor (Mixed Colors)**Fukaisu**$25.15**0.0★**▲ 234%**](https://www.amazon.com/dp/B0H1B4YVJW) [**50 Pcs Puakenikeni Clay Beads Handmade Hawaiian Crown Flower Bead Bulk with Pre-drilled Holes Pakalana Flower Beads for Jewelry Making Bracelet Necklace DIY Craft Supplies(Orange-Yellow)**HOMAR**$21.78**4.4★**▲ 231%**](https://www.amazon.com/dp/B0GWHN28XS) [**Jutom 100 Pcs Puakenikeni Clay Beads Handmade Puakenikeni Flower Beads with Pre-drilled Holes Hawaiian Clay Flowers for Jewelry Making Bracelet Necklace Earring DIY Craft Supplies(Peach Pink)**Jutom**$34.90**3.8★**▲ 231%**](https://www.amazon.com/dp/B0GHX8M3QY) [**100 Pcs Puakenikeni Flower Beads Hawaiian Crown Flower Bead Bulk with Pre-drilled Holes Pakalana Flower Beads Shell Powder for Jewelry Making Bracelet Necklace DIY Craft Supplies (Ivory White)**HOMAR**$26.91**4.4★**▲ 230%**](https://www.amazon.com/dp/B0GWHLSVJG) [**100 PCS Resin Pikake Flower Beads Flower Beads for Jewelry Making Ivory White Floral Bead for Crafts Necklace Bracelet Rosaries Wedding Decors**Tweruna**$8.48**5.0★**▲ 222%**](https://www.amazon.com/dp/B0GSWDMDS7)
**~~View all trending →~~**
## **What buyers say about hawaiian beads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**14%
*“Color was great as well”*
**Quality-Overall**12%
*“Handcrafted to Perfection”*
**Value For Money**10%
*“Great value”*
**Advertised Vs Actual Product**6%
*“Perfect, just what I was looking for”*
**Design-Overall**6%
*“Attractive and Strong”*
**Size-Overall**6%
*“Size and shipping were both good”*
**Weight Light**4%
*“Lightweight and adorable”*
**Hair Styling**4%
*“Great gift ideas good for all types of hair”*
**Durability**4%
*“The beads are very durable made from a mixture of resin and coral powder which yields a bright white color that is smooth and fade resistant”*
**Ease Of Use**3%
*“Easy fo use, light, and look good—no stress, jus create”*
### **What buyers complain about **
**Size-Overall**22%
*“Small Beads”*
**Weight Heavy**7%
*“One thing I noticed right away is that these feel heavier”*
**Material Quality**6%
*“Porcelain material not soft clay”*
**Quality-Overall**6%
*“Disappointed with the cheap appearance”*
**Strength**5%
*“Breakable”*
**Value For Money**5%
*“I wish it wasnt so expensive”*
**Hair Related**4%
*“its a bit clunky”*
**Ease Of Use**3%
*“Hard to explain”*
**Functionality-Overall**3%
*“not functional”*
**Durability**2%
*“they continued to break off”*
### **Top return reasons **
**Size-Overall**53%
**Color**8%
**Advertised Vs Actual Product**7%
**Suitability Long Hair**5%
**Material Quality**4%
**Quality-Overall**4%
**Suitability Short Hair**4%
**Value For Money**3%
**Defective Material/Parts**2%
**Grip**1%
## **Common questions**
- **Is hawaiian beads profitable to sell on Amazon United States?**
- The niche generates $65K/yr across 85 tracked products. 2 of 53 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the hawaiian beads niche?**
- 25 brands and 27 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in hawaiian beads?**
- Top complaints mined from reviews: Size-Overall, Weight Heavy, Material Quality. The return rate is 2.2%.
- **What does it cost to enter the hawaiian beads niche?**
- Listings span $7.84–$55.58; the average listing price is $27.82 (sweet spot $15–$100). The average incumbent carries 49 reviews — the moat a new listing must climb.
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