---
title: "Hat Loom — $94K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/hat-loom"
last_updated: "2026-08-10T09:23:14.756Z"
locale: en
meta:
description: "Niche score 51/100 · $94K/yr market · 109K searches/yr · $24.38 avg price. Soft demand (-43.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $94K/yr market · 109K searches/yr · $24.38 avg price. Soft demand (-43.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hat Loom — $94K/yr Amazon US Niche (2026) - Flapen"
---
# **hat loom**
**Worth a look**
Shows a sweet-spot price point ($24.38 avg), but soft demand (-43.0% this quarter) keeps it on the watch list.
Market size 23Growth 3Conversion 44Competition 79Returns 62Price range 61Avg price 95Brand share 82Review moat 72Quality gap 53
**Avg price**
**Incredible****$24.38**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Review moat**
**Good****606.84**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.61–$144.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$94K**
$94K/yr · 109K searches
**Growth**
**Bad****-43.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, hat loom is a $94K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hat loom market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$73K–$98K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#2,172**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**38 **▲rising
**Sellers**
**77**
**Top-5 brand share**
**53%**
Top 20: 87%
**Top-5 click share**
**36%**
Top 20: 70%
**Open market**
**43%**
- READAEER19% - Authentic Knitting Board14% - UCDRMA8% - novelinks7% - Tang's6% - ALIMELT4%
## **Demand**
Weekly Amazon search volume, last 35 weeks — -43.0% search growth over the last 90 days.
5K3KHoliday '25Nov '25Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/hat-loom/trend)
## **Top hat loom search terms**
- **hat making kit**11K/yr+49.2%0.4% conv. - **round loom**9K/yr-38.3%3.1% conv. - **hat loom**17K/yr-65.5%3.9% conv. - **knitting board**7K/yr-42.7%0.1% conv. - **round knitting loom**8K/yr-56.3%3.6% conv. - **scarf loom**10K/yr-64.9%2.0% conv. - **knitting loom set**7K/yr-47.0%3.1% conv. - **kb loom**4K/yr-32.8%1.7% conv. - **circle loom**5K/yr-54.4%4.2% conv. - **knitting loom for kids**5K/yr-3.3%3.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/hat-loom/search-terms)
## **Top hat loom products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$8K12%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**READAEER Round Knitting Looms Set Craft Kit Tool with Hook Needle and Pompom Maker**READAEER**$18.55**4.6★5,403 rev](https://www.amazon.com/dp/B0182IQHYE) [2**READAEER Knitting Loom Kit with Pompom Maker Round Knitting Loom for Hat Rectangular for Blanket Scarf Shawl Knitting Loom Kit for Beginner**READAEER**$24.50**4.7★426 rev](https://www.amazon.com/dp/B0DS23C1YX) [3**novelinks Round Knitting Looms Set - Set of 5 Plastic Looms Knitting with 1 Knitting Yarn Loom Needle and 1 Plastic Loom Pick**novelinks**$16.79**4.7★1,877 rev](https://www.amazon.com/dp/B07H89TC2C) [4**Wooden Hat Stretcher & Hat Block Adjustable Hat Shaper for Cowboy & Fitted Hats (US Numeric 7 Black)**Tang's**$144.92**4.7★7 rev](https://www.amazon.com/dp/B0FD9Y4NPT) [5**UCDRMA Knitting Looms for Beginners Crochet Loom Knitting Kit with Step-by-Step Instructions Cost-Effective 3 Size Round Knitting Loom Easy & Quick Hat Knitting Loom Set/Scarf Loom Knitting Set**UCDRMA**$13.90**4.3★62 rev](https://www.amazon.com/dp/B0DWTB6CLH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rectangle Knitting Loom Set Plastic Rectangle Crochet Hook with Needles Weaving Tool Set DIY Crocheting Handmade Craft Kit Long Looms Scarf Sweater Shawl Stitch Knit Blankets(Color:26cm)**Lixternum**$6.61**6 rev5mo ago](https://www.amazon.com/dp/B0GGNLJZ2Y) [**Cesilili Knitting Loom Kit with Pompom Maker Round Knitting Loom for Beginner 4 Sizes (4/6/8/10 Inches) Needle Set DIY Tool for Hats Scarves Handcrafts**Cesilili**$13.99**29 rev6mo ago](https://www.amazon.com/dp/B0GDZJXRLK) [**XuYelora Round Plastic Knit Quick Knitting Loom Set DIY Home Round Manual Craft Tool with Crochet Hook Needle Kit for Loom Knitting Hats Scarves Shawl Sock Blankets & More(Blue Size:14cm)**XuYelora**$7.55**13 rev1y ago](https://www.amazon.com/dp/B0FH2FP6TG) [**Wooden Hat Stretcher & Hat Block Adjustable Hat Shaper for Cowboy & Fitted Hats (US Numeric 7 Black)**Tang's**$144.92**7 rev1y ago](https://www.amazon.com/dp/B0FD9Y4NPT) [**AEG & FlatOut Games | Knitting Circle - Follow-Up to the Award-Winning Puzzly Game Calico | Cats Yarn and Cozy Knits | Ages 10+ | 1-4 Players**AEG**$36.86**79 rev1y ago](https://www.amazon.com/dp/B0F8LNR6K8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wooden Hat Stretcher & Hat Block Adjustable Hat Shaper for Cowboy & Fitted Hats (US Numeric 7 Black)**Tang's**$144.92**4.7★**▲ 615%**](https://www.amazon.com/dp/B0FD9Y4NPT) [**Wool Felt Cone Cloche Hood Millinery Hats Fascinators Block Base Body B107 (#12 Black)**Lawliet**$20.87**4.4★**▲ 579%**](https://www.amazon.com/dp/B01N68GBK4) [**Cesilili Knitting Loom Kit with Pompom Maker Round Knitting Loom for Beginner 4 Sizes (4/6/8/10 Inches) Needle Set DIY Tool for Hats Scarves Handcrafts**Cesilili**$13.99**4.6★**▲ 553%**](https://www.amazon.com/dp/B0GDZJXRLK) [**14 Pcs Trucker Hat Chains Bulk Trucket Hat Charms Chains for Women Men Bill Decoration DIY Metal/Turquoise/Pearl/Flower Chains Charms for Mesh Baseball Cap Trucker Hat**Wurosi**$15.33**4.6★**▲ 538%**](https://www.amazon.com/dp/B0DJ76PWPV) [**Rectangle Knitting Loom Set Plastic Rectangle Crochet Hook with Needles Weaving Tool Set DIY Crocheting Handmade Craft Kit Long Looms Scarf Sweater Shawl Stitch Knit Blankets(Color:26cm)**Lixternum**$6.61**4.0★**▲ 505%**](https://www.amazon.com/dp/B0GGNLJZ2Y)
**~~View all trending →~~**
## **What buyers say about hat loom**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Well made pieces”*
**Ease Of Use**15%
*“Ease of use”*
**Fun/Entertainment Experience**10%
*“Fun for the family”*
**Value For Money**7%
*“Excellent price”*
**Size-Overall**6%
*“Good size”*
**Strength**5%
*“Good and sturdy”*
**Advertised Vs Actual Product**4%
*“Exactly as described”*
**Durability**4%
*“The game board pieces are well made and are durable”*
**Gifting Purpose**4%
*“Fun gift”*
**Material Quality**3%
*“Quality durable plastic that is strong”*
### **What buyers complain about **
**Size-Overall**13%
*“Do not fit”*
**Instructions/User Manual/Troubleshooting**9%
*“In addition the instructions are unclear”*
**Durability**9%
*“It broke into pieces”*
**Ease Of Use**8%
*“Very hard to use”*
**Quality-Overall**7%
*“Absolute garbage”*
**Assembly/Installation**6%
*“Frame cant be assembled”*
**Strength**5%
*“They are flimsy”*
**Material Quality**4%
*“Piece of crap material”*
**Advertised Vs Actual Product**3%
*“Misleading”*
**Functionality-Overall**3%
*“Doesnt work”*
### **Top return reasons **
**Size-Overall**23%
**Defective Material/Parts**13%
**Advertised Vs Actual Product**10%
**Functionality-Overall**9%
**Instructions/User Manual/Troubleshooting**6%
**Value For Money**5%
**Assembly/Installation**5%
**Ease Of Use**3%
**Quality-Overall**3%
**Strength**3%
## **Common questions**
- **Is hat loom profitable to sell on Amazon United States?**
- The niche generates $94K/yr across 55 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -43.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the hat loom niche?**
- 38 brands and 77 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in hat loom?**
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Durability. The return rate is 2.5%.
- **What does it cost to enter the hat loom niche?**
- Listings span $6.61–$144.92; the average listing price is $24.38 (sweet spot $15–$100). The average incumbent carries 607 reviews — the moat a new listing must climb.
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