---
title: "Halloween Ribbon — $91K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/halloween-ribbon"
last_updated: "2026-08-10T05:01:51.858Z"
locale: en
meta:
description: "Niche score 58/100 · $91K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $91K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Halloween Ribbon — $91K/yr Amazon US Niche (2026) - Flapen"
---
# **halloween ribbon**
**Worth a look**
Shows demand growing +262.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 23Growth 99Conversion 27Competition 87Returns 36Price range 43Avg price 47Brand share 95Review moat 87Quality gap 23
**Growth**
**Incredible****+262.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Review moat**
**Great****266.54**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$11.59**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.06–$21.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$91K**
$91K/yr · 363K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, halloween ribbon is a $91K/yr Amazon United States market (363K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 58/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloween ribbon market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$174K–$232K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#4,835**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **21.3%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**40 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**39%**
Top 20: 82%
**Top-5 click share**
**28%**
Top 20: 67%
**Open market**
**56%**
- DECYOOL10% - Whaline9% - Chenkou Craft8% - Reliant Ribbon6% - Chuangdi6% - Hying5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +262.5% search growth over the last 90 days.
35K25KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 78.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/halloween-ribbon/trend)
## **Top halloween ribbon search terms**
- **halloween ribbon**246K/yr+245.4%1.5% conv. - **halloween wired ribbon**25K/yr+333.4%1.8% conv. - **halloween ribbon wired**39K/yr+348.4%1.4% conv. - **wired halloween ribbon**6K/yr+464.8%0.8% conv. - **halloween wired ribbon 2.5 inch**5K/yr+198.3%2.3% conv. - **ghost ribbon**7K/yr+102.3%0.7% conv. - **halloween ribbons**7K/yr+211.9%3.5% conv. - **halloween ribbon for wreaths**6K/yr+150.6%0.0% conv. - **ribbon halloween**4K/yr+173.5%4.3% conv. - **thin halloween ribbon**3K/yr+271.1%2.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/halloween-ribbon/search-terms)
## **Top halloween ribbon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$5K9%$8K12%$11K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DECYOOL Halloween Ribbon 6 Rolls 60 Yards Spooky Grosgrain Ribbons**DECYOOL**$9.80**4.6★321 rev](https://www.amazon.com/dp/B0D97YXD92) [2**Chuangdi 6 Rolls 30 Yards Halloween Wired Edge Ribbons Bat Spider Web Printed Ribbon Halloween Witch Hat Skull Pumpkin Wired Edge Decoration for Wreaths DIY Crafts Gift Wrapping Supplies**Chuangdi**$17.69**4.7★419 rev](https://www.amazon.com/dp/B095W95R4L) [3**Chenkou Craft Assorted 15 Yards 3/8 (10mm) Grosgrain Ribbon DIY Craft Accessory Halloween Ribbons**Chenkou Craft**$6.87**4.5★541 rev](https://www.amazon.com/dp/B07GN36SDQ) [4**Reliant Ribbon Halloween Diamond Colors Glitter Wired Edge Multi 2-1/2 Inch 10 Yards**Reliant Ribbon**$13.32**5.0★11 rev](https://www.amazon.com/dp/B0F1WG6N46) [5**4 Rolls 12 Yards Buffalo Plaid Ribbons 1.5 Inch Wide Burlap Ribbon Check Gingham Fabric Craft Ribbon Pumpkin Spiders Bat for Halloween Party Gift Wrapping Crafts Decoration**BOYIVI**$9.05**4.5★43 rev](https://www.amazon.com/dp/B0FH4SG8RN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Rolls Halloween Ribbon for Crafting Sewing 5/8 Inch Boo Pumpkin Ribbons for Gift Wrapping Hair Bow Accessories**chmacura**$8.87**5 rev10mo ago](https://www.amazon.com/dp/B0FR2VL2N3) [**Craflox Pink Halloween Wired Ribbon for Wreath Bows 4 Rolls 2.5 Wide 20 Yards Total Pastel Girly Halloween Ghost Wired Ribbons for Crafts Supplies Pumpkin Cat Ribbon Bow**CRAFLOX**$14.60**14 rev11mo ago](https://www.amazon.com/dp/B0FHHD68N3) [**Whaline 6 Roll Happy Halloween Wired Edge Ribbon Ghost Boo Pumpkin Skull Spider Ribbon Colored Fabric Ribbons for Wreath Bow Making DIY Crafts Wrapping 30 Yard**Whaline**$16.34**2 rev11mo ago](https://www.amazon.com/dp/B0FK4JJPM8) [**Whaline 6 Rolls Halloween Wired Edge Ribbon Spiderweb Ghost Pumpkin Fabric Ribbon Black White Wrapping Ribbons for DIY Crafts Wreath Bow Making Supplies 30 Yard**Whaline**$11.97**1 rev12mo ago](https://www.amazon.com/dp/B0FJWL4T82) [**4 Rolls 12 Yards Buffalo Plaid Ribbons 1.5 Inch Wide Burlap Ribbon Check Gingham Fabric Craft Ribbon Pumpkin Spiders Bat for Halloween Party Gift Wrapping Crafts Decoration**BOYIVI**$9.05**43 rev1y ago](https://www.amazon.com/dp/B0FH4SG8RN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4 Rolls 12 Yards Buffalo Plaid Ribbons 1.5 Inch Wide Burlap Ribbon Check Gingham Fabric Craft Ribbon Pumpkin Spiders Bat for Halloween Party Gift Wrapping Crafts Decoration**BOYIVI**$9.05**4.5★**▲ 861%**](https://www.amazon.com/dp/B0FH4SG8RN) [**BAORJCT 4 Rolls Halloween Wired Edge Ribbons 2.5 X 6 Yards Black Orange Pumpkin/Spider Web/Bat/Candy Skull Frame for Halloween Home Wreath DIY Craft Bows Party Decor Trick or Treat**BAORJCT**$6.68**4.8★**▲ 670%**](https://www.amazon.com/dp/B0DC131HQY) [**Habbiful 2 Rolls 2.5 Inch X 10 Yards Halloween Wired Ribbon for Crafts Wreath Bows Black and Orange Stripes Burlap Ribbons Halloween Theme Wrapping Ribbon for Home Party Decoration**Habbiful**$8.52**4.7★**▲ 585%**](https://www.amazon.com/dp/B0D93GS5SK) [**2 Rolls Halloween Ribbon for Crafting Sewing 5/8 Inch Boo Pumpkin Ribbons for Gift Wrapping Hair Bow Accessories**chmacura**$8.87**5.0★**▲ 576%**](https://www.amazon.com/dp/B0FR2VL2N3) [**Hying 4 Rolls Halloween Ribbons for Crafts Bows Gift Wrapping Orange Black Ribbons Candy Skull Ribbon for Halloween Party Home Decoration 0.4 0.9 X 5 Yards**Hying**$6.95**4.6★**▲ 435%**](https://www.amazon.com/dp/B0B6VR95NG)
**~~View all trending →~~**
## **What buyers say about halloween ribbon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Great quality, really strong and fast delivery”*
**Value For Money**14%
*“Great price and easy to work with”*
**Embellishment/Embroidery Quality**7%
*“Classy ribbon to add a nice touch to Christmas gifts”*
**Color**7%
*“The color was excellent”*
**Ease Of Use**6%
*“Easy to use”*
**Size-Overall**6%
*“Beautiful & perfect size”*
**Material Quality**5%
*“Nice material”*
**Design-Overall**4%
*“Beautiful designs and color”*
**Texture/Consistency-Overall**4%
*“texture was perfect kind of like silk”*
**Brightness/Shine/Glow**4%
*“Strong and shiny”*
### **What buyers complain about **
**Print Quality**14%
*“Printing on the ribbon not perfect”*
**Color**14%
*“Solid colors are satin not grosgrain”*
**Thin**14%
*“Very thin not able to work with it”*
**Ease Of Use**14%
*“A little hard to work with compared to other ribbons”*
**Functionality-Overall**7%
*“which didnt work for my project”*
**Smell**5%
*“Odor”*
**Size-Overall**4%
*“Way larger amount than I had thought”*
### **Top return reasons **
**Size-Overall**34%
**Value For Money**14%
**Advertised Vs Actual Product**11%
**Material Quality**11%
**Thickness**8%
**Quality-Overall**5%
**Thin**5%
**Color**5%
**Functionality-Overall**2%
**Shape/Style**1%
## **Common questions**
- **Is halloween ribbon profitable to sell on Amazon United States?**
- The niche generates $91K/yr across 57 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +262.5%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the halloween ribbon niche?**
- 40 brands and 50 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in halloween ribbon?**
- Top complaints mined from reviews: Print Quality, Color, Thin. The return rate is 4.1%.
- **When does demand for halloween ribbon peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 78.3× the quietest.
- **What does it cost to enter the halloween ribbon niche?**
- Listings span $6.06–$21.70; the average listing price is $11.59 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.
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