---
title: "Halloween Paper — $25K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/halloween-paper"
last_updated: "2026-08-10T07:26:11.971Z"
locale: en
meta:
description: "Niche score 54/100 · $25K/yr market · 143K searches/yr · $11.53 avg price. A small market ($25K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $25K/yr market · 143K searches/yr · $11.53 avg price. A small market ($25K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Halloween Paper — $25K/yr Amazon US Niche (2026) - Flapen"
---
# **halloween paper**
**Worth a look**
Shows a thin review moat (185 avg reviews), but a small market ($25K/yr) keeps it on the watch list.
Market size 6Growth 83Conversion 19Competition 77Returns 80Price range 49Avg price 46Brand share 71Review moat 91Quality gap 32
**Review moat**
**Great****184.6**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+79.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$4.57–$24.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.53**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$25K**
$25K/yr · 143K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, halloween paper is a $25K/yr Amazon United States market (143K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloween paper market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$46K–$58K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#1,593**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **45%**
- **Out of stock**
- **23.8%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**62%**
Top 20: 97%
**Top-5 click share**
**38%**
Top 20: 80%
**Open market**
**33%**
- Echo Park Paper18% - ASTARON15% - YASMEN12% - Morcheiong9% - Miss Kate Cuttables9% - Flonz5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +79.8% search growth over the last 90 days.
10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 18.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/halloween-paper/trend)
## **Top halloween paper search terms**
- **halloween scrapbook paper**48K/yr+79.7%1.3% conv. - **halloween paper**32K/yr+125.4%1.4% conv. - **halloween scrapbook supplies**13K/yr+48.3%1.5% conv. - **halloween cardstock**20K/yr+145.5%1.7% conv. - **halloween scrapbook paper 12x12**9K/yr+82.5%1.3% conv. - **halloween scrapbook**7K/yr+27.5%0.5% conv. - **halloween craft paper**7K/yr+112.3%1.9% conv. - **halloween card stock**4K/yr+7.7%2.9% conv. - **halloween origami paper**3K/yr+40.7%0.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/halloween-paper/search-terms)
## **Top halloween paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$3K16%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ASTARON 90 Sheets Halloween Pattern Paper Set A5 Size 5.5 x 8.2 Decorative Paper for Card Making Craft Scrapbook decoration 10 Styles**ASTARON**$5.84**4.3★737 rev](https://www.amazon.com/dp/B08HQN1MX8) [2**Echo Park Paper Company Halloween Party Collection Kit Paper Multi 12-x-12-Inch**Echo Park Paper**$15.99**4.8★119 rev](https://www.amazon.com/dp/B0977TC2JB) [3**YASMEN Scrapbook Paper Pad - 66 - 24 Sheets Halloween Scrapbooking Supplies Kit - 160gsm Single-Sided Pattern Designer Planner Junk Journal Craft Paper Card Making Supplies**YASMEN**$6.54**4.5★886 rev](https://www.amazon.com/dp/B0B88S372Z) [4**Echo Park Paper Company Halloween Magic Collection Kit Paper Multi 12-x-12-Inch**Echo Park Paper**$15.03**4.8★125 rev](https://www.amazon.com/dp/B0977TKXPB) [5**YASMEN Double-Sided Scrapbook Paper Pad 12x12 Halloween Designer Paper Pad for Card Making Journals Planner DIY Envelopes Greeting Cards Decorative Art Craft -24 Sheets**YASMEN**$9.37**4.5★886 rev](https://www.amazon.com/dp/B0DG5P273F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12 Sheets Gothic Purple Halloween Scrapbook Paper 6 x 6 Dark Vintage Skull Rose Raven Bat Medieval Pattern Craft Paper for Decoupage Journaling Origami Card Making DIY Projects**PIGBIT**$6.05**102 rev7mo ago](https://www.amazon.com/dp/B0G56N3VJY) [**Reminisce Halloween Scrapbook Collection Kit**Reminisce (REMBC)**$4.63**0 rev10mo ago](https://www.amazon.com/dp/B0FQ3K9XTY) [**Scrapbook Paper 12x12 Pattern Paper Pack 24 Sheets/24 Designs Double-Sided Decorative Holiday Craft paper for Scrapbooking Card Making DIY Album Origami Junk Journaling (Black 12x12 in)**Colabrili**$12.20**14 rev10mo ago](https://www.amazon.com/dp/B0FNN1MH7Y) [**24 Sheets Fall & Halloween Pattern Paper - 11.8 x 11.8In Double-Sided Scrapbook Specialty Paper Ghost Bat Spider Web Pumpkin Leaves Decorative Craft for Card Making Photo Album Journal DIY Craft**Adurself**$10.77**27 rev11mo ago](https://www.amazon.com/dp/B0FMFNQWKZ) [**FLONZ Scrapbook Paper (30 patterns 12x12) Harvest Moon Gathering ~ Vintage-style Halloween scenes with skeletons ghosts and pumpkins in textured ink and etching technique**Flonz**$19.62**2 rev11mo ago](https://www.amazon.com/dp/B0FK9YG1MB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Reminisce Halloween Scrapbook Collection Kit**Reminisce (REMBC)**$4.63**0.0★**▲ 681%**](https://www.amazon.com/dp/B0FQ3K9XTY) [**FLONZ Scrapbook Paper (30 patterns 12x12) Harvest Moon Gathering ~ Vintage-style Halloween scenes with skeletons ghosts and pumpkins in textured ink and etching technique**Flonz**$19.62**5.0★**▲ 385%**](https://www.amazon.com/dp/B0FK9YG1MB) [**YASMEN Double-Sided Scrapbook Paper Pad 12x12 Halloween Designer Paper Pad for Card Making Journals Planner DIY Envelopes Greeting Cards Decorative Art Craft -24 Sheets**YASMEN**$9.37**4.5★**▲ 350%**](https://www.amazon.com/dp/B0DG5P273F) [**12 Sheets Gothic Purple Halloween Scrapbook Paper 6 x 6 Dark Vintage Skull Rose Raven Bat Medieval Pattern Craft Paper for Decoupage Journaling Origami Card Making DIY Projects**PIGBIT**$6.05**4.3★**▲ 322%**](https://www.amazon.com/dp/B0G56N3VJY) [**ASTARON 90 Sheets Halloween Pattern Paper Set A5 Size 5.5 x 8.2 Decorative Paper for Card Making Craft Scrapbook decoration 10 Styles**ASTARON**$5.84**4.3★**▲ 256%**](https://www.amazon.com/dp/B08HQN1MX8)
**~~View all trending →~~**
## **What buyers say about halloween paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Cute variety”*
**Paper Quality**18%
*“I love the different papers”*
**Color**17%
*“Vibrant colors”*
**Design-Overall**10%
*“I absolutely love these designs”*
**Image/Picture Clarity**4%
*“Image quality is beautiful”*
**Print Quality**4%
*“BEAUTIFUL GOTHIC PRINTS- GREAT VALUE”*
**Thickness**4%
*“Thick & cute”*
**Frame Quality**4%
*“These are frame-worthy”*
**Fun/Entertainment Experience**4%
*“fun patterns”*
**Value For Money**4%
*“It was a good value”*
### **What buyers complain about **
**Adhesion/Stickiness**33%
*“They do NOT HAVE ADHESIVE BACKS”*
**Thickness**25%
*“Thin”*
**Value For Money**6%
*“Not worth the money for size”*
**Size-Overall**6%
*“Too small”*
**Paper Quality**6%
*“Too small- paper very thin - images are not the best quality either”*
**Advertised Vs Actual Product**6%
*“My fault for not reading description fully”*
### **Top return reasons **
**Size-Overall**27%
**Advertised Vs Actual Product**22%
**Color**12%
**Paper Quality**10%
**Material Quality**7%
**Value For Money**5%
**Drop/Impact Protection**3%
**Paper Compatibility**3%
**Design-Overall**3%
**Weight Light**3%
## **Common questions**
- **Is halloween paper profitable to sell on Amazon United States?**
- The niche generates $25K/yr across 42 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +79.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the halloween paper niche?**
- 26 brands and 32 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in halloween paper?**
- Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Value For Money. The return rate is 1.7%.
- **When does demand for halloween paper peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 18.6× the quietest.
- **What does it cost to enter the halloween paper niche?**
- Listings span $4.57–$24.96; the average listing price is $11.53 (sweet spot $15–$100). The average incumbent carries 185 reviews — the moat a new listing must climb.
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