---
title: "Trend — halloween paint by numbers for adults - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/halloween-paint-by-numbers-for-adults/trend"
last_updated: "2026-08-10T10:22:22.092Z"
locale: en
meta:
  description: "Niche score 63/100 · $57K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $57K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — halloween paint by numbers for adults - Flapen"
---

# **halloween paint by numbers for adults**

**Worth a look**

Shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 14Growth 75Conversion 17Competition 87Returns 88Price range 56Avg price 58Brand share 95Review moat 92Quality gap 67

**Brand share**

**Incredible****38%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****154.75**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Growth**

**Great****+60.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$12.95**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.21–$27.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$57K**

$57K/yr · 321K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Trend