---
title: "Search terms — halloween fabric - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric/search-terms"
last_updated: "2026-07-21T13:23:34.142Z"
locale: en
meta:
  description: "Niche score 67/100 · $80K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · $80K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — halloween fabric - Flapen"
---

# **halloween fabric**

**Worth a look**

Shows demand growing +204.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 20Growth 97Conversion 14Competition 90Returns 70Price range 83Avg price 89Brand share 65Review moat 84Quality gap 84

**Growth**

**Incredible****+204.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Avg price**

**Great****$20.77**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****328.59**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$7.55–$57.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.2%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$80K**

$80K/yr · 353K searches

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale