---
title: "halloween fabric — $80K/yr Amazon United States Niche, Score 67/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric"
last_updated: "2026-07-21T07:25:13.175Z"
locale: en
meta:
description: "halloween fabric shows demand growing +204.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "halloween fabric shows demand growing +204.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "halloween fabric — $80K/yr Amazon United States Niche, Score 67/100 - Flapen"
---
# **halloween fabric**
**Worth a look**
Shows demand growing +204.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 20Growth 97Conversion 14Competition 90Returns 70Price range 83Avg price 89Brand share 65Review moat 84Quality gap 84
**Growth**
**Incredible****+204.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.77**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****328.59**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$7.55–$57.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.2%**
return rate — above 6% kills the launch gate
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$80K**
$80K/yr · 353K searches
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, halloween fabric is a $80K/yr Amazon United States market (353K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 67/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$125K–$166K**
- units × avg price
- **Launch success**
- **0%**
- 0 of 22 new (360d)
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#5,363**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **56%**
- **Out of stock**
- **20.7%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **161 days**
## **Competition**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**25%**
Top 20: 70%
**Open market**
**26%**
- JarThenaAMCS24% - Tudomro12% - Whaline12% - HunnmingRe10% - ILUFAM8% - Ganeen8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +204.4% search growth over the last 90 days.
23K18KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 25.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 59 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JarThenaAMCS 60Pcs Halloween Cotton Fabric Bundles 10 x 10 Inch Halloween Character Green Purple Black Orange Sewing Fabrics for DIY Craft Party Decor**JarThenaAMCS**$26.41**4.5★38 rev](https://www.amazon.com/dp/B0D9BRJS1G) [2**Tudomro 60 Pcs Vintage Halloween Quilting Fabric Squares 10 x 10 Inch Spooky Ghost Skull Eyeballs Pumpkins Fabric Bundles Gothic Fat Quarters Precut Patchwork Material for Sewing Craft Supplies**Tudomro**$20.71**2.9★109 rev](https://www.amazon.com/dp/B0FSZ9P5HQ) [3**7PCS Halloween Christmas Fabric Cotton Fabric Squares 20 x 20 Fat Quarter Fabric Bundles Craft Fabric for Patchwork Sewing Quilting Crafting DIY (Halloween)**ILUFAM**$15.93**4.6★49 rev](https://www.amazon.com/dp/B0CJBTKVMP) [4**JarThenaAMCS 12Pcs Halloween Cotton Fabric Bundles Pumpkin Ghost Flower Fat Quarters Purple Black Pink Orange Quilting Patchwork for DIY Sewing Craft Decor 18 x 22 Inch**JarThenaAMCS**$23.93**5.0★16 rev](https://www.amazon.com/dp/B0FJM9FT14) [5**Whaline 12Pcs Halloween Cotton Fabric Bundles 18 x 22 Inch Spider Pumpkin Bat Plaid Stripe Dot Fat Quarters Orange Black Halloween Quilting Patchwork Squares Sewing Fabrics for DIY Craft Party Decor**Whaline**$24.69**4.1★63 rev](https://www.amazon.com/dp/B0CF5B3QLZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mindsoft 12 Pcs Halloween Fabric Bundles 18 x 22 Inch Cotton Fall Pumpkin Spooky Ghost Fat Quarter Black Cats Witchy Quilting Fabric Vintage Boho Neutral Precut Patchwork Material for DIY Sewing Craft**Mindsoft**$20.04**32 rev2mo ago](https://www.amazon.com/dp/B0GYYJDXPF) [**Ganeen 60 Pcs 10 x 10 Inch Boho Halloween Quilting Fabric Squares Ghost Pumpkin Skull Fat Patchwork Precut Strips Black Cat Witch Hat Fabric Bundles for Spooky Creepy Sewing Quilt Material DIY Craft**Ganeen**$19.98**643 rev2mo ago](https://www.amazon.com/dp/B0GXZJ9RQ9) [**Ganeen 60 Pcs 10 x 10 Inch Halloween Quilting Fabric Square Spooky Ghost Pumpkin Precut Quilted Fabric Watercolor Skull Skeleton Printed Patchwork Materials for Halloween Sewing DIY Craft Supplies**Ganeen**$19.86**643 rev3mo ago](https://www.amazon.com/dp/B0GTL997DN) [**Ganeen 60 Pcs 10 x 10 Inch Halloween Quilting Fabric Square Spooky Gothic Floral Skeleton Precut Quilted Fabric Bundle Pumpkin Ghost Skull Printed Patchwork Materials for Halloween Sewing DIY Craft**Ganeen**$19.88**643 rev3mo ago](https://www.amazon.com/dp/B0GTLKY877) [**Ganeen 60 Pcs 10 x 10 Gothic Halloween Quilting Fabric Square Vintage Dark Red Rose Precut Quilted Fabric Bundle Spooky Bats Printed Fat Patchwork Materials for Halloween Sewing DIY Craft Supplies**Ganeen**$19.79**643 rev3mo ago](https://www.amazon.com/dp/B0GTLGCYZ7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ganeen 60 Pcs 10 x 10 Gothic Halloween Quilting Fabric Square Vintage Dark Red Rose Precut Quilted Fabric Bundle Spooky Bats Printed Fat Patchwork Materials for Halloween Sewing DIY Craft Supplies**Ganeen**$19.79**3.9★**▲ 511%**](https://www.amazon.com/dp/B0GTLGCYZ7) [**Halloween Dancing Monsters on Orange 100% Cotton Fabric**Generic**$11.94**4.8★**▲ 500%**](https://www.amazon.com/dp/B0D3BKZ4MX) [**Teresa Kogut Spooky 10 Stacker 42 10-inch Squares Layer Cake Riley Blake Designs 10-17570-42**Riley Blake Designs**$48.76**5.0★**▲ 500%**](https://www.amazon.com/dp/B0G3Z2MH47) [**Amber Elliot The Apothecary 10 Stacker 42 10-inch Squares Layer Cake Riley Blake 10-17550-42**Riley Blake Designs**$49.07**0.0★**▲ 492%**](https://www.amazon.com/dp/B0G3Z6PVPG) [**Tudomro 60 Pcs Halloween Quilting Fabric Squares 10 x 10 Inch Neutral Ghost Pumpkin Floral Fabric Bundles Boho Fall Fat Quarters Cottage Core Halloween Precut Patchwork Material for Sewing Craft Decor**Tudomro**$19.75**2.9★**▲ 492%**](https://www.amazon.com/dp/B0FSZB9CJM)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Upholstery/Fabric Quality**18%
*“Beautiful Fabric”*
**Quality-Overall**18%
*“Nice quality, good for quilting”*
**Print Quality**15%
*“Beautiful Prints”*
**Color**9%
*“Bright colors”*
**Advertised Vs Actual Product**6%
*“Better than i expected”*
**Material Quality**6%
*“Fabric is cute”*
**Design-Overall**4%
*“The designs are cute”*
**Ease Of Use**3%
*“Very convenient with them being precut”*
**Stitch/Finish/Polish**2%
*“Will make a wonderful quilt”*
**Shape/Style**2%
*“great patterns”*
### **What buyers complain about **
**Advertised Vs Actual Product**29%
*“Not as shown”*
**Value For Money**10%
*“Not really worth the price tag”*
**Quality-Overall**8%
*“Cheap”*
**Material Quality**7%
*“Very cheap poly fabric”*
**Cutting/Trimming**5%
*“The strips are not cut with the image in the center”*
**Functionality-Overall**5%
*“now not usable for what they was purchased for”*
**Size-Overall**4%
*“they short you just a bit on the yardage”*
**Thickness**3%
*“a bit thin”*
**Upholstery/Fabric Quality**3%
*“not the fabric”*
**Color**2%
*“The colors are not as vibrant as the ad shows”*
### **Top return reasons **
**Material Quality**46%
**Advertised Vs Actual Product**22%
**Print Quality**12%
**Size-Overall**3%
**Thin**3%
**Upholstery/Fabric Quality**2%
**Quality-Overall**2%
**Hard Feel**2%
**Design-Overall**1%
**Cutting/Trimming**1%
## **Common questions**
- **Is halloween fabric profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 59 tracked products. 0 of 22 products launched in the last 360 days are still selling. 90-day search growth is +204.4%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the halloween fabric niche?**
- 21 brands and 35 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in halloween fabric?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Quality-Overall. The return rate is 2.2%.
- **When does demand for halloween fabric peak?**
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 25.8× the quietest.
- **What does it cost to enter the halloween fabric niche?**
- Listings span $7.55–$57.31; the average listing price is $20.77 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 67 [**graduation tassel charm memorial photo**](https://flapen.com/research/us/arts-crafts-sewing/graduation-tassel-charm-memorial-photo)$80K/yr+312.9%**Worth a look**- 67 [**teacher ribbon**](https://flapen.com/research/us/arts-crafts-sewing/teacher-ribbon)$146K/yr+887.8%**Worth a look**- 67 [**chalk markers**](https://flapen.com/research/us/arts-crafts-sewing/chalk-markers)$4.7M/yr+7.7%**Launch it**- 67 [**red white and blue streamers**](https://flapen.com/research/us/arts-crafts-sewing/red-white-and-blue-streamers)$59K/yr+826.3%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)