---
title: "Halloween Charms — $85K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/halloween-charms"
last_updated: "2026-08-10T08:43:06.598Z"
locale: en
meta:
description: "Niche score 56/100 · $85K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $85K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Halloween Charms — $85K/yr Amazon US Niche (2026) - Flapen"
---
# **halloween charms**
**Worth a look**
Shows demand growing +170.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 21Growth 97Conversion 24Competition 73Returns 74Price range 38Avg price 37Brand share 80Review moat 72Quality gap 21
**Growth**
**Incredible****+170.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****610.38**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$3.99–$21.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.41**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$85K**
$85K/yr · 418K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, halloween charms is a $85K/yr Amazon United States market (418K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 56/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloween charms market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$83K–$104K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#3,443**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **12.6%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**30 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**55%**
Top 20: 92%
**Top-5 click share**
**41%**
Top 20: 78%
**Open market**
**40%**
- HTZNHXT12% - WOCRAFT12% - MARFOREVER12% - SANNIX11% - Hicarer8% - JIALEEY5%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +170.3% search growth over the last 90 days.
30K20KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 21.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/halloween-charms/trend)
## **Top halloween charms search terms**
- **halloween charms**176K/yr+282.6%1.2% conv. - **halloween charms for jewelry making**76K/yr+282.6%1.5% conv. - **horror charms**17K/yr+40.7%0.4% conv. - **halloween charms for bracelets**28K/yr+184.8%0.4% conv. - **ghost charms**18K/yr+26.0%0.6% conv. - **horror charms for jewelry making**9K/yr+27.1%0.4% conv. - **spooky charms**10K/yr+53.5%0.8% conv. - **halloween bracelet charms**20K/yr+217.6%0.4% conv. - **ghost charm**10K/yr+24.9%0.5% conv. - **halloween charm**11K/yr+174.8%0.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/halloween-charms/search-terms)
## **Top halloween charms products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$5K9%$8K12%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Halloween Charms for Jewelry Making 50Pcs Earring Charm for Bracelets**HTZNHXT**$7.17**4.6★287 rev](https://www.amazon.com/dp/B0BBF49322) [2**WOCRAFT 60pcs Bright Silver Halloween Charms Bracelet Charms for Jewelry Making Sets DIY Necklace Bracelet Keychain Crafting Charms Kit Craft Supplies (SN867)**WOCRAFT**$6.86**4.7★304 rev](https://www.amazon.com/dp/B0DK9G6PPQ) [3**Hicarer 80 Pieces Antique Silver Pendants Gothic Charms Halloween Charms Pendants Jewelry Making Accessory for DIY Necklace Bracelet(Skull)**Hicarer**$11.06**4.6★1,176 rev](https://www.amazon.com/dp/B07W7XN889) [4**SANNIX 110Pcs 55 Pairs Halloween Charms Bulk Gold Enamel Jewelry Pendants**SANNIX**$11.56**4.7★1,613 rev](https://www.amazon.com/dp/B0BF76VJ77) [5**MARFOREVER 40 Pcs/20 Pairs Halloween Charms for Jewelry Making**MARFOREVER**$8.78**4.7★778 rev](https://www.amazon.com/dp/B0D8SX8VHF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amintiri 100 Pcs Pink Lilac Halloween Charms Bulk Enamel & Alloy Assorted Pendants for Jewelry Making Spooky DIY Craft Supplies for Bracelets Earrings Necklaces & Keychains**Amintiri**$9.91**5 rev3w ago](https://www.amazon.com/dp/B0H4PJ4H2Y) [**MARFOREVER 40 Pcs/20 Pairs Pink Halloween Charms for Jewelry Making**MARFOREVER**$9.26**111 rev1mo ago](https://www.amazon.com/dp/B0H36D11DV) [**Trnayi 100 Pcs Halloween Ghost Charms Glow in the Dark Halloween Alloy Charms Ghost Pendant Mini Keychain Ornaments for DIY Necklace Earrings Jewelry Bracelets Keychain Making Accessories Decoration**Trnayi**$15.84**2 rev2mo ago](https://www.amazon.com/dp/B0GYWRPY1V) [**MARFOREVER 120 Pcs Halloween Charms for Jewelry Making Halloween Gifts**MARFOREVER**$9.74**123 rev11mo ago](https://www.amazon.com/dp/B0FLPKV2DF) [**DTOFOOT 60Pcs Halloween Charms Ghost Charms for Jewelry Making**DTOFOOT**$9.35**252 rev11mo ago](https://www.amazon.com/dp/B0FLK18VL1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MARFOREVER 40 Pcs/20 Pairs Pink Halloween Charms for Jewelry Making**MARFOREVER**$9.26**4.7★**▲ 345%**](https://www.amazon.com/dp/B0H36D11DV) [**Trnayi 100 Pcs Halloween Ghost Charms Glow in the Dark Halloween Alloy Charms Ghost Pendant Mini Keychain Ornaments for DIY Necklace Earrings Jewelry Bracelets Keychain Making Accessories Decoration**Trnayi**$15.84**4.5★**▲ 344%**](https://www.amazon.com/dp/B0GYWRPY1V) [**Amintiri 100 Pcs Pink Lilac Halloween Charms Bulk Enamel & Alloy Assorted Pendants for Jewelry Making Spooky DIY Craft Supplies for Bracelets Earrings Necklaces & Keychains**Amintiri**$9.91**4.6★**▲ 340%**](https://www.amazon.com/dp/B0H4PJ4H2Y) [**PH PandaHall 120pcs Shell Charms 6 Styles Spiral Seashells Craft Charms Cowrie Sea Shells Pendant Natural Shell Charm Conch Shells with Loop Bail for Halloween Earrings Summer Beach Jewelry Making**PH PandaHall**$10.19**4.6★**▲ 337%**](https://www.amazon.com/dp/B0CMXB81XQ) [**WOCRAFT 60pcs Bright Silver Halloween Charms Bracelet Charms for Jewelry Making Sets DIY Necklace Bracelet Keychain Crafting Charms Kit Craft Supplies (SN867)**WOCRAFT**$6.86**4.7★**▲ 208%**](https://www.amazon.com/dp/B0DK9G6PPQ)
**~~View all trending →~~**
## **What buyers say about halloween charms**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“Made the best earrings”*
**Advertised Vs Actual Product**16%
*“Just like advertised”*
**Value For Money**11%
*“Great value”*
**Size-Overall**5%
*“Perfect size for charms or earrings”*
**Design-Overall**4%
*“cute designs”*
**Gifting Purpose**3%
*“Perfect for Halloween Crafts”*
**Weight Light**3%
*“The charms are lightweight”*
**Chain/Key Quality**2%
*“Cute little keys”*
**Color**2%
*“The colors on them really stand out as well”*
**Material Quality**2%
*“Color and material is made nicely”*
### **What buyers complain about **
**Size-Overall**42%
*“some are slightly bigger than expected”*
**Ease Of Use**6%
*“a bit difficult for children to close the rings”*
**Quality-Overall**6%
*“Very cheap looking”*
**Advertised Vs Actual Product**5%
*“Pictures are very misleading”*
**Metal Authenticity**4%
*“Wish they were in copper”*
**Weight Heavy**4%
*“it's all in bulk so whatever you know”*
**Value For Money**3%
*“Not with the money”*
**Material Quality**2%
*“Thin plastic”*
**Color**2%
*“changing the color”*
**Durability**1%
*“not the most durable”*
### **Top return reasons **
**Size-Overall**74%
**Advertised Vs Actual Product**8%
**Wrong Dimensions**4%
**Quality-Overall**3%
**Color**3%
**Defective Material/Parts**3%
**Value For Money**2%
**Metal Authenticity**2%
**Gap/Hole**1%
**Material Quality**1%
## **Common questions**
- **Is halloween charms profitable to sell on Amazon United States?**
- The niche generates $85K/yr across 45 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +170.3%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the halloween charms niche?**
- 30 brands and 34 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in halloween charms?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 2.0%.
- **When does demand for halloween charms peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 21.0× the quietest.
- **What does it cost to enter the halloween charms niche?**
- Listings span $3.99–$21.82; the average listing price is $10.41 (sweet spot $15–$100). The average incumbent carries 610 reviews — the moat a new listing must climb.
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