---
title: "Halloween Beads — $83K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/halloween-beads"
last_updated: "2026-08-10T17:27:48.001Z"
locale: en
meta:
description: "Niche score 64/100 · $83K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $83K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Halloween Beads — $83K/yr Amazon US Niche (2026) - Flapen"
---
# **halloween beads**
**Worth a look**
Shows demand growing +368.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 21Growth 100Conversion 30Competition 93Returns 87Price range 41Avg price 39Brand share 96Review moat 85Quality gap 23
**Growth**
**Incredible****+368.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****294.36**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$4.92–$22.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.72**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$83K**
$83K/yr · 317K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, halloween beads is a $83K/yr Amazon United States market (317K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 64/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloween beads market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$107K–$134K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#3,615**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **13.4%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**62 **▲rising
**Sellers**
**67**
**Top-5 brand share**
**33%**
Top 20: 72%
**Top-5 click share**
**22%**
Top 20: 57%
**Open market**
**62%**
- Whaline9% - UPINS9% - PEVOGON6% - Goldwise5% - ZHIYUXI5% - PH PandaHall5%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +368.8% search growth over the last 90 days.
30K20KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 55.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/halloween-beads/trend)
## **Top halloween beads search terms**
- **halloween beads**203K/yr+370.2%1.4% conv. - **halloween beads for jewelry making**42K/yr+524.5%2.1% conv. - **halloween beads for bracelets**34K/yr+231.7%1.9% conv. - **halloween glass beads**9K/yr+622.5%0.8% conv. - **spooky beads**6K/yr+119.7%1.0% conv. - **halloween bracelet beads**9K/yr+501.0%2.7% conv. - **halloween clay beads**8K/yr+450.0%2.5% conv. - **halloween beads and charms**6K/yr+697.2%0.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/halloween-beads/search-terms)
## **Top halloween beads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$7K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**100 Pcs Halloween Polymer Clay Beads Heishi Spacer Beads Supplies for DIY Bracelet Earring Necklace Jewelry Making**PEVOGON**$4.92**4.6★634 rev](https://www.amazon.com/dp/B0BBFZNQSD) [2**Whaline 200Pcs Halloween Wooden Beads 15 Styles Assorted Pattern Decorative Wood Beads Multi-Color Round Loose Beads for Tiered Tray Farmhouse Decor DIY Crafts**Whaline**$13.93**4.8★10 rev](https://www.amazon.com/dp/B0DDQ1GVQN) [3**Goldwise Halloween-Inspired Jewelry Making Kit for Adults 2 Boxes with Black Orange & Purple Beads Alphabet Beads (AZ) & Halloween Charms for DIY Jewelry Design**Goldwise**$11.95**4.6★581 rev](https://www.amazon.com/dp/B0D7VHSP1Q) [4**WANSPOORTS 3200+pcs Polymer Clay Beads Charms Friendship Bracelet Necklace Earring Jewelry Making kit Accessories for Arts Crafts DIY Gifts for Women Girls ((3200+Pcs))**WANSPOORTS**$5.59**4.6★190 rev](https://www.amazon.com/dp/B0FH1YKFGQ) [5**Whaline 214Pcs Halloween Wooden Beads 14 Styles Assorted Pattern Decorative Wood Beads Pink Black White Round Loose Beads for Tiered Tray Farmhouse Decor DIY Crafts**Whaline**$15.55**5.0★12 rev](https://www.amazon.com/dp/B0DDPWJ3HY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZHIYUXI 1150PCS Halloween Glass Beads Orange Pumpkin Beads Jewelry Making**ZHIYUXI**$10.91**9 revtoday](https://www.amazon.com/dp/B0H1VNS221) [**PH PandaHall 160pcs 8 Colors Halloween Bat Beads Flying Bat Bracelet Charms Plastic Beads Gothic Bead for DIY Craft Bracelet Necklace Earrings Jewelry Making Party Table Decoration**PH PandaHall**$12.30**4 rev8mo ago](https://www.amazon.com/dp/B0FWBQRCFL) [**DUQGUHO Halloween Beads 8mm Halloween Charms for for Jewelry Making**DUQGUHO**$7.97**456 rev11mo ago](https://www.amazon.com/dp/B0FDVXVX88) [**WANSPOORTS 3200+pcs Polymer Clay Beads Charms Friendship Bracelet Necklace Earring Jewelry Making kit Accessories for Arts Crafts DIY Gifts for Women Girls ((3200+Pcs))**WANSPOORTS**$5.59**190 rev11mo ago](https://www.amazon.com/dp/B0FH1YKFGQ) [**3200 pcs Halloween Beads for Bracelet Jewelry Making Kit with Glow Letter Beads Halloween Decorations Charms Bracelet Making Kit for Jewelry Making Varieties of Charms Arts Crafts DIY Gifts**ClaBead**$10.38**815 rev11mo ago](https://www.amazon.com/dp/B0FHQT73YR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZHIYUXI 1150PCS Halloween Glass Beads Orange Pumpkin Beads Jewelry Making**ZHIYUXI**$10.91**4.8★**▲ 438%**](https://www.amazon.com/dp/B0H1VNS221) [**PH PandaHall 160pcs 8 Colors Halloween Bat Beads Flying Bat Bracelet Charms Plastic Beads Gothic Bead for DIY Craft Bracelet Necklace Earrings Jewelry Making Party Table Decoration**PH PandaHall**$12.30**5.0★**▲ 411%**](https://www.amazon.com/dp/B0FWBQRCFL) [**40 Pcs Halloween Ghost Beads Bulk Cute Cartoon Acrylic Spooky Shaped Focal Beads for Jewelry Making Pens Bracelets Craft Supplies**ZAKVOOR**$12.84**5.0★**▲ 321%**](https://www.amazon.com/dp/B0FH68T9MZ) [**PH PandaHall Halloween Friendship Bracelet Kit 1370+ Halloween Beads 24 Styles Orange Purple Acrylic Bead Skull Ghost Beads Charms Clay Heishi Bead for Jewelry Making Bracelet Necklace DIY Crafts**PH PandaHall**$6.73**4.9★**▲ 320%**](https://www.amazon.com/dp/B0D4YGX6ZW) [**3200 pcs Halloween Beads for Bracelet Jewelry Making Kit with Glow Letter Beads Halloween Decorations Charms Bracelet Making Kit for Jewelry Making Varieties of Charms Arts Crafts DIY Gifts**ClaBead**$10.38**4.6★**▲ 262%**](https://www.amazon.com/dp/B0FHQT73YR)
**~~View all trending →~~**
## **What buyers say about halloween beads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“colors are very vibrant”*
**Brightness/Shine/Glow**18%
*“Glow bright”*
**Quality-Overall**17%
*“Good quality”*
**Value For Money**7%
*“Good value”*
**Advertised Vs Actual Product**6%
*“Fun and as advertised”*
**Fun/Entertainment Experience**5%
*“Fun and as advertised”*
**Size-Overall**4%
*“Perfect size”*
**Ease Of Use**3%
*“Easy to use”*
**Gifting Purpose**3%
*“great gift recipient loved it”*
**Embellishment/Embroidery Quality**3%
*“Beautiful Beads”*
### **What buyers complain about **
**Brightness/Shine/Glow**30%
*“no glow at all”*
**Size-Overall**13%
*“Small beads”*
**Color**13%
*“They look orange in the picture”*
**Advertised Vs Actual Product**10%
*“False advertising”*
**Quality-Overall**6%
*“They're total junk”*
**Durability**3%
*“Not durable at all”*
**Value For Money**2%
*“Im bummed that I paid so much for not as much as promised”*
**Stretchability/Expandability/Elasticity**2%
*“the string is way too stretchy making it extremely hard to tie”*
**Smell**2%
*“these smell so bad”*
**Ease Of Use**2%
*“the plastic container they are in was damaged so closing it after using is difficult”*
### **Top return reasons **
**Size-Overall**65%
**Advertised Vs Actual Product**9%
**Color**6%
**Value For Money**5%
**Brightness/Shine/Glow**5%
**Quality-Overall**3%
**Material Quality**2%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Shape/Style**1%
## **Common questions**
- **Is halloween beads profitable to sell on Amazon United States?**
- The niche generates $83K/yr across 88 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is +368.8%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the halloween beads niche?**
- 62 brands and 67 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in halloween beads?**
- Top complaints mined from reviews: Brightness/Shine/Glow, Size-Overall, Color. The return rate is 1.4%.
- **When does demand for halloween beads peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 55.3× the quietest.
- **What does it cost to enter the halloween beads niche?**
- Listings span $4.92–$22.15; the average listing price is $10.72 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)