---
title: "Hake Brush — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/hake-brush"
last_updated: "2026-08-10T09:24:59.965Z"
locale: en
meta:
description: "Niche score 60/100 · $68K/yr market · 54K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $68K/yr market · 54K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hake Brush — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **hake brush**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 17Growth 18Conversion 72Competition 74Returns 95Price range 72Avg price 85Brand share 81Review moat 87Quality gap 63
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****256.82**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$18.83**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.70–$41.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$68K**
$68K/yr · 54K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, hake brush is a $68K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hake brush market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$56K–$75K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#441**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**54%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 85%
**Open market**
**39%**
- Patelai20% - Creative Mark10% - XDT Art Supplies9% - Tenare8% - Winsor & Newton8% - Longyinzhai6%
## **Top hake brush search terms**
- **hake brush**28K/yr-13.3%5.3% conv. - **hake brush for watercolor**15K/yr-12.1%4.7% conv. - **hake brushes**4K/yr+4.3%6.7% conv. - **hake brush for acrylic painting**3K/yr-29.7%4.7% conv. - **hake brushes for pottery**3K/yr-34.9%5.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/hake-brush/search-terms)
## **Top hake brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Patelai 3 Pieces Flat Hake Brushes for Watercolor Pottery Glaze Artist Ceramic Acrylic Painting Brushes Set**Patelai**$7.90**4.5★654 rev](https://www.amazon.com/dp/B08TTJ2BYT) [2**XDT#5249 Hake Artist Paint Brush 3 Piece Set Medium Soft Premium Goat #1.06in #1.77in #2.76in Acrylic Oil Watercolor**XDT Art Supplies**$12.11**4.4★304 rev](https://www.amazon.com/dp/B0989DQ583) [3**PH PandaHall 5 Size Hake Watercolor Brushes Painting Haik Brush Artist Painting Brushes for Kiln Wash Watercolor Dust Cleaning Ceramic Pottery Painting**PH PandaHall**$14.20**4.4★229 rev](https://www.amazon.com/dp/B08ZMHV785) [4**Tenare 2 Pcs Hake Brush for Watercolor Bamboo Blender Ceramics Glaze Paint Brush Artist Craft Drawing for Watercolor Wash Ceramic and Pottery Painting(Classic Style)**Tenare**$5.48**4.4★474 rev](https://www.amazon.com/dp/B08X6GVBJ2) [5**Winsor & Newton 5245200 Hake Wide Flat Wood Handle Brush - 2 inch**Winsor & Newton**$16.51**4.3★1,122 rev](https://www.amazon.com/dp/B0007ZHH0O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12 PCS Pottery Glaze Brushes Set with Goat Hair & Hake Brush Professional Soft Bristle for Ceramic Pottery Clay Acrylic Painting**Arucxlzq**$15.21**55 rev6mo ago](https://www.amazon.com/dp/B0G38MF1MK) [**Longyinzhai 4-Piece Hake Brush Set (Sizes 20 30 40 50) - Wool Blend Watercolor Wash Brushes - Stained Birch Short Handle**Longyinzhai**$29.93**17 rev1y ago](https://www.amazon.com/dp/B0FF3G3BC5) [**Longyinzhai Hake Brushes Set of 4 (20 30 40 50) - Squirrel Blend Watercolor Brushes - Stained Birch Short Handle - Ideal for Washes (Ferrous Small Size (Clothes Etc))**Longyinzhai**$39.68**14 rev1y ago](https://www.amazon.com/dp/B0FF3C8SV9) [**HLGHLG Paintbrush Set 4 PCS Flat Hake Brushes with Soft White Goat Hair for Watercolor Wash Background Ceramic and Pottery Painting**HLGHLG**$11.81**17 rev1y ago](https://www.amazon.com/dp/B0F9GR4DDY) [**Moicstiy 3Pcs Flat Hake Brushes Sheep Hair Bristles Paint Brush Set for Watercolor Wash Pottery Painting - Baking Pastry Brush & BBQ Grill Brush for Kitchen (1/2/3 Inch)**Moicstiy**$6.86**10 rev1y ago](https://www.amazon.com/dp/B0F5W8N3MW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Creative Mark Mandalay Professional Goat Hair Hake Brush - 8 Wide Paint Brush with Paddle Handle for Professional Artists - Soft Natural Bristles Ideal for Sumi-e and Color Washes**Creative Mark**$33.13**4.0★**▲ 251%**](https://www.amazon.com/dp/B0049V3CN8) [**Creative Mark Mandalay Professional Goat Hair Hake Brush - Set of 2-8 Wide Paint Brushes with Paddle Handle for Professional Artists - Soft Natural Bristles Ideal for Sumi-e and Color Washes**Creative Mark**$41.31**4.0★**▲ 249%**](https://www.amazon.com/dp/B0BFBVL89X) [**Winsor & Newton Hake Wide Flat Wood Handle Brush-1 1 White**Winsor & Newton**$13.51**4.3★**▲ 69%**](https://www.amazon.com/dp/B009OO7NGM) [**12 PCS Pottery Glaze Brushes Set with Goat Hair & Hake Brush Professional Soft Bristle for Ceramic Pottery Clay Acrylic Painting**Arucxlzq**$15.21**4.2★**▲ 66%**](https://www.amazon.com/dp/B0G38MF1MK) [**Longyinzhai Hake Brushes Set of 4 (20 30 40 50) - Squirrel Blend Watercolor Brushes - Stained Birch Short Handle - Ideal for Washes (Ferrous Small Size (Clothes Etc))**Longyinzhai**$39.68**4.9★**▲ 38%**](https://www.amazon.com/dp/B0FF3C8SV9)
**~~View all trending →~~**
## **What buyers say about hake brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Well made and affordable”*
**Value For Money**15%
*“Good for the price”*
**Paint Quality**8%
*“The brushes work well for glazing and painting, holding and releasing glaze nicely”*
**Size-Overall**6%
*“in my pack are nice and tight”*
**Soft Feel**6%
*“Soft; Quality”*
**Ease Of Use**5%
*“easy to work with”*
**Ease Of Cleaning**4%
*“Nice variety of brushes”*
**Handle Quality**4%
*“the handles are comfortable to hold with a non slip feel”*
**Advertised Vs Actual Product**4%
*“Appearance appears accurate to advertised product”*
**Collectibles**3%
*“I'm happy to add them to my collection”*
### **What buyers complain about **
**Quality-Overall**17%
*“These brushes are not good quality”*
**Durability**14%
*“Fall apart after only a few uses”*
**Smell**10%
*“a slight animal smell”*
**Ease Of Cleaning**7%
*“However, the brushes aren't always well cared for or cleaned by some of the other artists who use the studio”*
**Wood Quality**4%
*“Thin wood”*
**Advertised Vs Actual Product**4%
*“Inaccurate description”*
**Value For Money**3%
*“Not as good as some $200 sable brush of course”*
**Absorbency**2%
*“Hair is less absorbing than typical Sumi e brushes”*
**Recycle/Reuse**2%
*“So it's not a reusable container”*
**Strength**1%
*“Robust assortment of pottery brushes with two of the thicker ones looking like they wouldnt stand much wear and tear, due to being held together with thin wires,”*
### **Top return reasons **
**Size-Overall**28%
**Quality-Overall**18%
**Advertised Vs Actual Product**12%
**Defective Material/Parts**8%
**Paint Quality**4%
**Soft Feel**3%
**Product Condition**3%
**Smell**3%
**Functionality-Overall**2%
**Value For Money**2%
## **Common questions**
- **Is hake brush profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 34 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the hake brush niche?**
- 20 brands and 34 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in hake brush?**
- Top complaints mined from reviews: Quality-Overall, Durability, Smell. The return rate is 1.0%.
- **What does it cost to enter the hake brush niche?**
- Listings span $4.70–$41.31; the average listing price is $18.83 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.
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