---
title: "Gundam Ex — $169K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/gundam-ex"
last_updated: "2026-08-10T08:30:41.640Z"
locale: en
meta:
description: "Niche score 42/100 · $169K/yr market · 486K searches/yr · $61.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $169K/yr market · 486K searches/yr · $61.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gundam Ex — $169K/yr Amazon US Niche (2026) - Flapen"
---
# **gundam ex**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 33Conversion 7Competition 82Returns 86Price range 14Avg price 89Brand share 0Review moat 60Quality gap 23
**Avg price**
**Great****$61.05**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Review moat**
**Good****1,094.71**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$169K**
$169K/yr · 486K searches
**Growth**
**Okay****+6.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$12.09–$612.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, gundam ex is a $169K/yr Amazon United States market (486K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gundam ex market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$183K–$244K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#516**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **50%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**4 **▼falling
**Sellers**
**161**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 74%
**Open market**
**0%**
- BANDAI SPIRITS72% - BANDAI15% - TAMASHII NATIONS11% - Bandai Namco2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — +6.3% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Black Friday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/gundam-ex/trend)
## **Top gundam ex search terms**
- **bandai**228K/yr+15.7%0.1% conv. - **zaku**64K/yr+0.8%0.7% conv. - **zaku model kit**44K/yr-0.1%0.7% conv. - **gundam zaku**31K/yr-4.1%0.6% conv. - **hg zaku**25K/yr-5.8%0.6% conv. - **bandai figure**21K/yr+17.4%0.0% conv. - **zaku ii**12K/yr+7.8%1.1% conv. - **zaku gundam**8K/yr+30.8%0.9% conv. - **gundam requiem for vengeance**8K/yr-1.7%0.3% conv. - **gunpla zaku**7K/yr+4.4%1.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/gundam-ex/search-terms)
## **Top gundam ex products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$10K9%$15K12%$20K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bandai Hobby - Mobile Suit Gundam - #234 MS-06S Zaku II HGUC 1/144 Model Kit**BANDAI SPIRITS**$21.48**4.7★2,081 rev](https://www.amazon.com/dp/B0859QBKDW) [2![Bandai One Piece Card Game Booster Pack The Adventure of The Island of God [OP-15] (Box) 24 Packs](https://m.media-amazon.com/images/I/41OcfiRJ0sL.jpg)**Bandai One Piece Card Game Booster Pack The Adventure of The Island of God \[OP-15\] (Box) 24 Packs**BANDAI**$112.78**4.2★310 rev](https://www.amazon.com/dp/B0G2VKBZML) [3**BANDAI Spirits HG Mobile Suit Gundam Zaku II 1/144 Scale Color Coded Plastic Model Green**BANDAI SPIRITS**$26.76**4.6★798 rev](https://www.amazon.com/dp/B097NKZZK7) [4**Bandai Hobby Bandai #04 MS-06F Zaku II 1/144 Real Grade**BANDAI SPIRITS**$39.17**4.5★676 rev](https://www.amazon.com/dp/B004XQNEXM) [5**Bandai Hobby - Gundam The Origin - #25 Zaku II Type C-6/R6 HG 1/144 Model Kit**BANDAI SPIRITS**$31.47**4.7★981 rev](https://www.amazon.com/dp/B07N6KQ77T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bandai Hobby - Mobile Suit Gundam: Chars Counterattack - Nu Gundam PG Unleashed 1/60 Model Kit**BANDAI SPIRITS**$612.71**189 rev7mo ago](https://www.amazon.com/dp/B0F9KF5Q1C) [![Bandai One Piece Card Game Booster Pack The Adventure of The Island of God [OP-15] (Box) 24 Packs](https://m.media-amazon.com/images/I/41OcfiRJ0sL.jpg)**Bandai One Piece Card Game Booster Pack The Adventure of The Island of God \[OP-15\] (Box) 24 Packs**BANDAI**$112.78**310 rev7mo ago](https://www.amazon.com/dp/B0G2VKBZML) [**BANDAI Spirits HG Mobile Suit Gundam GQuuuuuuuX Zaku (GQ) 1/144 Scale Color-Coded Plastic Model**BANDAI SPIRITS**$29.89**151 rev1y ago](https://www.amazon.com/dp/B0FBLRH6CB) [**Bandai Hobby - Mobile Suit Gundam GQuuuuuuX - #11 Chars Zaku (GQ) HG 1/144 Model Kit**BANDAI SPIRITS**$27.83**110 rev1y ago](https://www.amazon.com/dp/B0FBLRKLJ9) [**Bandai Hobby - Mobile Suit Gundam GQuuuuuuX - #2 Police Zaku HG 1/144 Model Kit**BANDAI SPIRITS**$26.00**404 rev1y ago](https://www.amazon.com/dp/B0DXDXJ73F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![Bandai One Piece Card Game Booster Pack The Adventure of The Island of God [OP-15] (Box) 24 Packs](https://m.media-amazon.com/images/I/41OcfiRJ0sL.jpg)**Bandai One Piece Card Game Booster Pack The Adventure of The Island of God \[OP-15\] (Box) 24 Packs**BANDAI**$112.78**4.2★**▲ 210%**](https://www.amazon.com/dp/B0G2VKBZML) [**Bandai Hobby HGUC RX-78-2 Gundam Revive Model Kit 1/144 Scale (BAN196716)**BANDAI**$12.09**4.8★**▲ 169%**](https://www.amazon.com/dp/B00WW4F8YA) [**BANDAI Spirits HG Mobile Suit Gundam Zaku II 1/144 Scale Color Coded Plastic Model Green**BANDAI SPIRITS**$26.76**4.6★**▲ 93%**](https://www.amazon.com/dp/B097NKZZK7) [**Bandai Hobby - Mobile Suit Gundam GQuuuuuuX - #11 Chars Zaku (GQ) HG 1/144 Model Kit**BANDAI SPIRITS**$27.83**4.7★**▲ 73%**](https://www.amazon.com/dp/B0FBLRKLJ9) [**Bandai Hobby - Mobile Suit Gundam - RX-78-2 Gundam PG Unleashed 1/60 Model Kit**BANDAI SPIRITS**$261.40**4.7★**▲ 51%**](https://www.amazon.com/dp/B08KR436GF)
**~~View all trending →~~**
## **What buyers say about gundam ex**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great quality that's affordable”*
**Design-Overall**15%
*“Absolutely brilliant design”*
**Fun/Entertainment Experience**11%
*“Fun build”*
**Value For Money**11%
*“Good value”*
**Assembly/Installation**7%
*“easy to put together build”*
**Collectibles**6%
*“nice collectors item”*
**Gifting Purpose**4%
*“It was a gift for my nephew”*
**Ease Of Use**3%
*“Easy”*
**Color**2%
*“Great color scheme”*
**Durability**2%
*“durability”*
### **What buyers complain about **
**Size-Overall**14%
*“it is super loose”*
**Quality-Overall**13%
*“Poor quality control”*
**Durability**6%
*“the durability and quality were not what we expected”*
**Defective Material/Parts**5%
*“It might be missing a part”*
**Value For Money**5%
*“Not great for something that cost $700”*
**Strength**4%
*“Too fragile”*
**Assembly/Installation**4%
*“The build can be a little complex at times”*
**Design-Overall**3%
*“Bad build”*
**Add-Ons/Attachments**3%
*“Bad accessories”*
**Advertised Vs Actual Product**3%
*“Looks can be deceiving”*
### **Top return reasons **
**Defective Material/Parts**29%
**Value For Money**17%
**Size-Overall**15%
**Advertised Vs Actual Product**7%
**Assembly/Installation**4%
**Product Condition**3%
**Add-Ons/Attachments**3%
**Quality-Overall**2%
**Gifting Purpose**2%
**Durability**2%
## **Common questions**
- **Is gundam ex profitable to sell on Amazon United States?**
- The niche generates $169K/yr across 42 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the gundam ex niche?**
- 4 brands and 161 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in gundam ex?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.5%.
- **When does demand for gundam ex peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the gundam ex niche?**
- Listings span $12.09–$612.71; the average listing price is $61.05 (sweet spot $15–$100). The average incumbent carries 1,095 reviews — the moat a new listing must climb.
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