---
title: "Gundam Caliburn — $111K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/gundam-caliburn"
last_updated: "2026-08-06T17:28:47.605Z"
locale: en
meta:
description: "Niche score 36/100 · $111K/yr market · 119K searches/yr · $52.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $111K/yr market · 119K searches/yr · $52.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gundam Caliburn — $111K/yr Amazon US Niche (2026) - Flapen"
---
# **gundam caliburn**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 18Conversion 22Competition 30Returns 96Price range 65Avg price 92Brand share 0Review moat 60Quality gap 21
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$52.81**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$17.50–$144.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,091.19**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$111K**
$111K/yr · 119K searches
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, gundam caliburn is a $111K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 36/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gundam caliburn market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$79K–$106K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#4,293**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **24%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**125**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- BANDAI SPIRITS85% - TAMASHII NATIONS11% - BANDAI5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.
5K4KHoliday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/gundam-caliburn/trend)
## **Top gundam caliburn search terms**
- **gundam aerial**24K/yr-10.3%1.7% conv. - **witch from mercury**14K/yr+0.0%0.4% conv. - **witch from mercury gunpla**18K/yr-34.7%0.8% conv. - **the witch from mercury**11K/yr-14.4%0.2% conv. - **gundam caliburn**10K/yr-32.0%1.2% conv. - **hg witch from mercury**7K/yr-9.7%1.0% conv. - **aerial gundam**6K/yr-9.8%1.3% conv. - **gundam ariel**6K/yr-15.7%2.3% conv. - **calibarn**5K/yr-11.7%2.9% conv. - **hg gundam witch from mercury**3K/yr+8.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/gundam-caliburn/search-terms)
## **Top gundam caliburn products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$11K15%$17K20%$22K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bandai Hobby - Mobile Suit Gundam: The Witch from Mercury - #03 Gundam Aerial HG 1/144 Model Kit**BANDAI SPIRITS**$17.50**4.8★4,286 rev](https://www.amazon.com/dp/B0B71XBLQZ) [2**Bandai Hobby - Mobile Suit Gundam: The Witch from Mercury - #26 Gundam Calibarn HG 1/144 Model Kit**BANDAI SPIRITS**$30.36**4.8★1,838 rev](https://www.amazon.com/dp/B0BYYMKV2B) [3![Bandai - Mobile Suit Gundam: The Witch from Mercury - HG 1/144 Gundam Aerial [PERMET Score SIX] Model Kit (Japan Import)](https://m.media-amazon.com/images/I/51tHFEjiPJL.jpg)**Bandai - Mobile Suit Gundam: The Witch from Mercury - HG 1/144 Gundam Aerial \[PERMET Score SIX\] Model Kit (Japan Import)**BANDAI SPIRITS**$54.71**4.6★50 rev](https://www.amazon.com/dp/B0CCLRM5KR) [4**Bandai Hobby - Mobile Suit Gundam: The Witch from Mercury - #19 Gundam Aerial Rebuild Bandai Spirits HG 1/144 Model Kit Blue**BANDAI SPIRITS**$24.24**4.8★4,562 rev](https://www.amazon.com/dp/B0BGN9K1MV) [5![BANDAI- Mobile Suit Gundam: The Witch from Mercury - Gundam CALIBARN [PERMET Score Five] HG 1/144 Model Kit (Made in Japan) 2719381](https://m.media-amazon.com/images/I/51DL1iv2kzL.jpg)**BANDAI- Mobile Suit Gundam: The Witch from Mercury - Gundam CALIBARN \[PERMET Score Five\] HG 1/144 Model Kit (Made in Japan) 2719381**BANDAI SPIRITS**$68.35**5.0★14 rev](https://www.amazon.com/dp/B0D33R2TQY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bandai Hobby - Mobile Suit Gundam: Witch from Mercury - Gundam Aerial MGSD Model Kit**BANDAI SPIRITS**$50.06**159 rev11mo ago](https://www.amazon.com/dp/B0DXDVBCL1) [![BANDAI Gundam Next Future Limited The Witch from Mercury HG 1/144 Gundam Aerial [ RECIRCULATION Color/NEON Blue ]](https://m.media-amazon.com/images/I/51SmKMf6ZFL.jpg)**BANDAI Gundam Next Future Limited The Witch from Mercury HG 1/144 Gundam Aerial \[ RECIRCULATION Color/NEON Blue \]**BANDAI**$82.27**10 rev1y ago](https://www.amazon.com/dp/B0CY8WHFQV) [![BANDAI- Mobile Suit Gundam: The Witch from Mercury - Gundam CALIBARN [PERMET Score Five] HG 1/144 Model Kit (Made in Japan) 2719381](https://m.media-amazon.com/images/I/51DL1iv2kzL.jpg)**BANDAI- Mobile Suit Gundam: The Witch from Mercury - Gundam CALIBARN \[PERMET Score Five\] HG 1/144 Model Kit (Made in Japan) 2719381**BANDAI SPIRITS**$68.35**14 rev2y ago](https://www.amazon.com/dp/B0D33R2TQY) [![BANDAI The Witch from Mercury Vanadis Heart 1/144 Gundam LFRITH ANAVATA [Made in Japan]](https://m.media-amazon.com/images/I/416+GVDXlXL.jpg)**BANDAI The Witch from Mercury Vanadis Heart 1/144 Gundam LFRITH ANAVATA \[Made in Japan\]**BANDAI SPIRITS**$68.76**14 rev2y ago](https://www.amazon.com/dp/B0CVVPZSBM) [**TAMASHII NATIONS Robot Spirits Gundam Calibarn Ver. A.N.I.M.E. Mobile Suit Gundam: The Witch from Mercury**TAMASHII NATIONS**$108.85**2 rev2y ago](https://www.amazon.com/dp/B0CTFM9XV2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bandai Hobby - Mobile Suit Gundam: The Witch from Mercury - #19 Gundam Aerial Rebuild Bandai Spirits HG 1/144 Model Kit Blue**BANDAI SPIRITS**$24.24**4.8★**▲ 309%**](https://www.amazon.com/dp/B0BGN9K1MV) [**TAMASHII NATIONS - Mobile Suit Gundam: The Witch from Mercury - Gundam Aerial Version A.N.I.M.E. Bandai Spirits The Robot Spirits Collectible**TAMASHII NATIONS**$54.95**4.5★**▲ 46%**](https://www.amazon.com/dp/B0B23L3JL3) [**Bandai 1/144 HG the Witch from Mercury 25 Gundam Schwarzette Model Kit**BANDAI**$40.85**4.8★**▲ 43%**](https://www.amazon.com/dp/B0CHF7RMN7) [**#21 Dilanza Sol The Witch from Mercury Bandai Spirits HG 1/144 - Model Kit**BANDAI SPIRITS**$39.65**4.5★**▲ 24%**](https://www.amazon.com/dp/B0BQHJ8S9H) [**BANDAI HG 1/144 The Witch from Mercury Vanadis Heart XGF-013HG 1/144 LFRITH JIU (Japan Import)**BANDAI SPIRITS**$61.20**4.3★**▲ 21%**](https://www.amazon.com/dp/B0CB82W485)
**~~View all trending →~~**
## **What buyers say about gundam caliburn**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Design-Overall**17%
*“Absolutely brilliant design”*
**Quality-Overall**14%
*“Great quality that's affordable”*
**Ease Of Use**9%
*“Easy”*
**Assembly/Installation**9%
*“is pretty easy to assemble”*
**Value For Money**8%
*“thankfully those are pretty cheap”*
**Suitability Beginner**7%
*“Fun for beginners”*
**Fun/Entertainment Experience**5%
*“Fun for beginners”*
**Correct Contents**4%
*“Great kit”*
**Color**3%
*“I love the colors”*
**Instructions/User Manual/Troubleshooting**3%
*“The instructions are clear”*
### **What buyers complain about **
**Assembly/Installation**21%
*“don't throw the assembly instructions away”*
**Size-Overall**14%
*“The head is very loose though”*
**Value For Money**11%
*“still overpriced though”*
**Quality-Overall**7%
*“I expected better quality”*
**Ease Of Use**5%
*“can be a bit hard to figure out”*
**Add-Ons/Attachments**4%
*“It does not come with any beam sabers or other accessories”*
**Instructions/User Manual/Troubleshooting**3%
*“One thing from the instructions that got me was there is a piece on the backpack of the model that was quite loose”*
**Color**3%
*“Most difficulty from this model came from the very small stickers that are supplied to give extra color and detail”*
### **Top return reasons **
**Defective Material/Parts**34%
**Assembly/Installation**18%
**Value For Money**12%
**Advertised Vs Actual Product**9%
**Product Condition**9%
**Size-Overall**5%
**Quality-Overall**4%
**Water Resistance**3%
**Display-Overall**2%
**Functionality-Overall**2%
## **Common questions**
- **Is gundam caliburn profitable to sell on Amazon United States?**
- The niche generates $111K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the gundam caliburn niche?**
- 3 brands and 125 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in gundam caliburn?**
- Top complaints mined from reviews: Assembly/Installation, Size-Overall, Value For Money. The return rate is 0.9%.
- **When does demand for gundam caliburn peak?**
- Demand peaks in Dec; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the gundam caliburn niche?**
- Listings span $17.50–$144.32; the average listing price is $52.81 (sweet spot $15–$100). The average incumbent carries 1,091 reviews — the moat a new listing must climb.
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