---
title: "Grosgrain Ribbon — $147K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/grosgrain-ribbon"
last_updated: "2026-08-05T21:20:16.586Z"
locale: en
meta:
description: "Niche score 54/100 · $147K/yr market · 555K searches/yr · $10.60 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $147K/yr market · 555K searches/yr · $10.60 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Grosgrain Ribbon — $147K/yr Amazon US Niche (2026) - Flapen"
---
# **grosgrain ribbon**
**Worth a look**
Shows a fragmented shelf (top 5 take 20% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 32Growth 50Conversion 31Competition 95Returns 69Price range 49Avg price 38Brand share 81Review moat 61Quality gap 22
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,064.05**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+20.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$4.04–$25.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.60**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$147K**
$147K/yr · 555K searches
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, grosgrain ribbon is a $147K/yr Amazon United States market (555K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in May. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grosgrain ribbon market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$212K–$265K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#702**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **76%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**44 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**54%**
Top 20: 90%
**Top-5 click share**
**20%**
Top 20: 50%
**Open market**
**41%**
- LIUYAXI16% - Generic11% - Chenkou Craft10% - AoneFun10% - QingHan6% - LEEQE6%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +20.1% search growth over the last 90 days.
12K8KSpike '24Spike '25Black Friday '25 seasonDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/grosgrain-ribbon/trend)
## **Top grosgrain ribbon search terms**
- **grosgrain ribbon**142K/yr+9.3%1.5% conv. - **grosgrain ribbon 1 inch**45K/yr+15.9%3.8% conv. - **grosgrain ribbon 5/8 inch**21K/yr+41.5%3.3% conv. - **grosgrain ribbon 1 1/2 inch**29K/yr+0.0%2.8% conv. - **printed ribbon**24K/yr+26.9%0.3% conv. - **fun ribbon**18K/yr+31.4%1.5% conv. - **ribbon scraps**18K/yr+37.8%1.4% conv. - **grosgrain ribbon 3/8 inch**19K/yr+24.1%4.2% conv. - **5/8 grosgrain ribbon**13K/yr+90.6%3.6% conv. - **patterned ribbon**19K/yr+29.8%0.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/grosgrain-ribbon/search-terms)
## **Top grosgrain ribbon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$12K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ribbons for Crafts - 30 Yd Pack Pastel Ribbon for Hair Ribbons for Girls Spring Ribbon Craft Fabric Trim Assorted Cute Decorative Bulk Sewing Trim Wrapping Bow Making Supplies Variety Scraps Bundle**AoneFun**$22.66**4.6★751 rev](https://www.amazon.com/dp/B0848DLJW9) [2**Grosgrain Ribbon 3/8 inch 20 Colors 5 Yards/Roll Total 100 Yards Per Package for Christmas Tree Wreath Decorations Bow Making Gift Wrapping Flower Bouquet**Generic**$9.83**4.8★201 rev](https://www.amazon.com/dp/B0F5M9LG1J) [3**QingHan Grosgrain Ribbons for Crafts Gifts Wrapping 3/8 Boutique Polka Dot Fabric Ribbon 40yd (20 x 2yd)**QingHan**$6.80**4.6★2,892 rev](https://www.amazon.com/dp/B01N8W0Z45) [4**Grosgrain Ribbon 1 inch 20 Colors 5 Yards/Roll Total 100 Yards Per Package for Christmas Tree Wreath Decorations Bow Making Gift Wrapping Flower Bouquet**Generic**$13.71**4.8★201 rev](https://www.amazon.com/dp/B0F5MB15Z8) [5**Chenkou Craft Random 20 Yards 1 25MM Mix Lots Spring Summer Organza Ribbon Assorted Dots Bow Flower Love Heart Rose (Organza Ribbon 1)**Chenkou Craft**$9.48**4.6★740 rev](https://www.amazon.com/dp/B07BGHFPWB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**QingHan Grosgrain Ribbon 3/8 Inches 40 Yards (20 Colors x 2yards)**QingHan**$7.08**2,892 rev10mo ago](https://www.amazon.com/dp/B0FQ3555ST) [**Grosgrain Ribbon 3/8 inch 20 Colors 5 Yards/Roll Total 100 Yards Per Package for Christmas Tree Wreath Decorations Bow Making Gift Wrapping Flower Bouquet**Generic**$9.83**201 rev11mo ago](https://www.amazon.com/dp/B0F5M9LG1J) [**Grosgrain Ribbon 1-1/2 inch 20 Colors 5 Yards/Roll Total 100 Yards Per Package for Christmas Tree Wreath Decorations Bow Making Gift Wrapping Flower Bouquet**Generic**$15.61**201 rev12mo ago](https://www.amazon.com/dp/B0F5MBRWJ8) [**Grosgrain Ribbon 1 inch 20 Colors 5 Yards/Roll Total 100 Yards Per Package for Christmas Tree Wreath Decorations Bow Making Gift Wrapping Flower Bouquet**Generic**$13.71**201 rev1y ago](https://www.amazon.com/dp/B0F5MB15Z8) [**LIUYAXI 100 Yards Solid Grosgrain Ribbon 3/8 X 5 Yard/Roll 20 Colors Rainbow Multicolor Fabric Ribbons Roll Perfect for Crafts Gifts Wrapping Flower Bouquet Hair Bows & Other Projects**LIUYAXI**$8.58**253 rev2y ago](https://www.amazon.com/dp/B0CRD7S24X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QingHan Grosgrain Ribbon 3/8 Inches 40 Yards (20 Colors x 2yards)**QingHan**$7.08**4.6★**▲ 150%**](https://www.amazon.com/dp/B0FQ3555ST) [**LIUYAXI 5/8 X 50 Yards Solid Black Grosgrain Ribbon Perfect for Crafts Wedding Decor DIY Hair Accessories Sewing Gift Package Wrapping and More**LIUYAXI**$6.02**4.7★**▲ 57%**](https://www.amazon.com/dp/B0922NLDXQ) [**LIUYAXI 5/8 X 50 Yards Solid White Grosgrain Ribbon Perfect for Crafts Wedding Decor DIY Hair Accessories Sewing Gift Package Wrapping and More**LIUYAXI**$7.12**4.7★**▲ 44%**](https://www.amazon.com/dp/B0922K1YZN) [**LIUYAXI 3/8 X 50 Yards Solid Black Grosgrain Ribbon Perfect for Crafts Wedding Decor DIY Hair Accessories Sewing Gift Package Wrapping and More**LIUYAXI**$5.71**4.7★**▲ 38%**](https://www.amazon.com/dp/B0922MTKV9) [**Grosgrain Ribbon 3/8 inch 20 Colors 5 Yards/Roll Total 100 Yards Per Package for Christmas Tree Wreath Decorations Bow Making Gift Wrapping Flower Bouquet**Generic**$9.83**4.8★**▲ 31%**](https://www.amazon.com/dp/B0F5M9LG1J)
**~~View all trending →~~**
## **What buyers say about grosgrain ribbon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“Beautiful colors”*
**Quality-Overall**24%
*“Good Quality”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Value For Money**7%
*“Good value for the money”*
**Embellishment/Embroidery Quality**4%
*“These ribbons are just beautiful”*
**Material Quality**3%
*“Strong material”*
**Design-Overall**3%
*“Beautiful design and quality, very happy”*
**Ease Of Use**2%
*“Easy to use”*
**Size-Overall**2%
*“These were the perfect size”*
**Stitch/Finish/Polish**2%
*“and a flawless finish in every detail”*
### **What buyers complain about **
**Size-Overall**16%
*“Also Each roll is so small”*
**Quality-Overall**13%
*“cheap quality”*
**Material Quality**9%
*“The material is cheap its like plastic”*
**Advertised Vs Actual Product**7%
*“Not what it looks like”*
**Thickness**6%
*“It was thicker than I wanted”*
**Color**5%
*“Its way darker than what the photos show”*
**Smell**4%
*“Smells like fuel and chemicals”*
**Value For Money**3%
*“Is not worth the price”*
**Display Colors**2%
*“Some pieces have more than one color”*
**Measurement/Reading Accuracy**2%
*“Loosing my measured piece”*
### **Top return reasons **
**Size-Overall**36%
**Color**13%
**Advertised Vs Actual Product**12%
**Thin**8%
**Value For Money**7%
**Material Quality**5%
**Quality-Overall**4%
**Display Colors**3%
**Thickness**3%
**Functionality-Overall**2%
## **Common questions**
- **Is grosgrain ribbon profitable to sell on Amazon United States?**
- The niche generates $147K/yr across 115 tracked products. 6 of 18 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the grosgrain ribbon niche?**
- 44 brands and 53 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in grosgrain ribbon?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 2.3%.
- **When does demand for grosgrain ribbon peak?**
- Demand peaks in May; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the grosgrain ribbon niche?**
- Listings span $4.04–$25.62; the average listing price is $10.60 (sweet spot $15–$100). The average incumbent carries 1,064 reviews — the moat a new listing must climb.
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