---
title: "Grey Paint — $170K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/grey-paint"
last_updated: "2026-08-05T18:32:27.987Z"
locale: en
meta:
description: "Niche score 50/100 · $170K/yr market · 244K searches/yr. A deep review moat (17,917 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $170K/yr market · 244K searches/yr. A deep review moat (17,917 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Grey Paint — $170K/yr Amazon US Niche (2026) - Flapen"
---
# **grey paint**
**Worth a look**
Shows low returns (1.6%), but a deep review moat (17,917 avg reviews) keeps it on the watch list.
Market size 35Growth 24Conversion 54Competition 72Returns 82Price range 68Avg price 76Brand share 37Review moat 17Quality gap 45
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.44**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$0.59–$45.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$170K**
$170K/yr · 244K searches
**Growth**
**Bad****-1.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****17,917.11**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, grey paint is a $170K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grey paint market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$232K–$309K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **58%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 80%
**Open market**
**14%**
- Apple Barrel37% - THE ONE24% - Rust-Oleum14% - EVOLVE5% - Zinsser4% - Artecho3% - Open — no brand owns it (9 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.
6K4KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/grey-paint/trend)
## **Top grey paint search terms**
- **grey paint**45K/yr+5.0%4.9% conv. - **gray paint**37K/yr+6.1%5.9% conv. - **grey paint for walls**21K/yr-18.3%1.2% conv. - **gray paint for walls**17K/yr-17.0%1.3% conv. - **gray acrylic paint**16K/yr+1.7%15.7% conv. - **grey acrylic paint**16K/yr+4.0%17.1% conv. - **light grey paint**11K/yr-5.8%2.4% conv. - **dark grey paint**9K/yr+5.5%3.1% conv. - **light gray paint**9K/yr-10.8%3.3% conv. - **grey wall paint**9K/yr-15.1%1.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/grey-paint/search-terms)
## **Top grey paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$17K15%$25K20%$34K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20580 Pewter Grey**Apple Barrel**$0.59**4.7★45,301 rev](https://www.amazon.com/dp/B00889ZBGI) [2**Rust-Oleum 267335 Painters Touch Latex Acrylic Paint Satin Stone Gray 32 Fl Oz (Pack of 1)**Rust-Oleum**$19.86**4.5★31,264 rev](https://www.amazon.com/dp/B091ZJ77TV) [3**Apple Barrel ACRYLIC PAINT 16 oz Pewter Grey**Apple Barrel**$4.49**4.7★24,404 rev](https://www.amazon.com/dp/B07B4QLYZ1) [4**THE ONE All-In-One Paint & Primer - Dark Grey Matte 8.5 Fl Oz/250ml Sample | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC**THE ONE**$18.38**4.2★25,455 rev](https://www.amazon.com/dp/B0795145RP) [5**THE ONE All-In-One Paint & Primer - Light Grey Matte 8.5 Fl Oz/250ml Sample | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC**THE ONE**$18.69**4.2★25,455 rev](https://www.amazon.com/dp/B07952ZWSN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Artecho Grey Acrylic Paint 500ml / 17oz Large Bottle**Artecho**$13.58**2,323 rev2y ago](https://www.amazon.com/dp/B0CXD1BGB6) [**Rust-Oleum 369387 Advanced Dry Door & Trim Paint Quart Satin Alpine Gray**Rust-Oleum**$17.48**2,099 rev3y ago](https://www.amazon.com/dp/B0BY3FQRDN) [**Rust-Oleum 372009 Transformations Basics Cabinet & Trim Paint Quart Cadet Gray 32 Fl Oz 0.25 Gallon (Pack of 1)**Rust-Oleum Home**$18.07**1,270 rev3y ago](https://www.amazon.com/dp/B0B6Y64RNS) [**Apple Barrel Acrylic Paint Granite Grey 2 oz 21392EA- (Pack of 3)**Apple Barrel**$2.12**45,301 rev4y ago](https://www.amazon.com/dp/B0B3S3M4WN) [**Apple Barrel Acrylic Paint Dark Blue Gray 2 fl oz Classic Matte Acrylic Paint For Easy To Apply DIY Arts And Crafts Art Supplies With A Matte Finish- Pack of 1**Apple Barrel**$0.60**45,301 rev4y ago](https://www.amazon.com/dp/B09V9YY42H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**THE ONE All-In-One Paint & Primer - Light Grey Satin 8.5 Fl Oz/250ml | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC**THE ONE**$18.35**4.2★**▲ 280%**](https://www.amazon.com/dp/B077XWFMXR) [**Apple Barrel Gloss Acrylic Paint in Assorted Colors (2-Ounce) 20624 Dolphin Grey**Apple Barrel**$1.16**4.7★**▲ 160%**](https://www.amazon.com/dp/B005WWG0OQ) [**Apple Barrel Acrylic Paint in Assorted Colors (2 Ounce) 20526 Country Grey**Apple Barrel**$0.59**4.7★**▲ 81%**](https://www.amazon.com/dp/B00505TVAA) [**Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20580 Pewter Grey**Apple Barrel**$0.59**4.7★**▲ 69%**](https://www.amazon.com/dp/B00889ZBGI) [**THE ONE All-In-One Paint & Primer - Dark Grey Matte 8.5 Fl Oz/250ml Sample | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC**THE ONE**$18.38**4.2★**▲ 67%**](https://www.amazon.com/dp/B0795145RP)
**~~View all trending →~~**
## **What buyers say about grey paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**17%
*“Excellent paint”*
**Value For Money**16%
*“Amazing value”*
**Color**15%
*“love the color”*
**Quality-Overall**11%
*“Good quality”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Ease Of Use**7%
*“Quick and easy”*
**Coverage**6%
*“Excellent coverage”*
**Brush Quality**2%
*“Brushes are fine”*
**Smell**2%
*“Low smell”*
**Engraving/Paint/Sublimation**2%
*“La mejor pintura para muebles.”*
### **What buyers complain about **
**Paint Quality**31%
*“They have a yellow fiber spirl area that apparently does not absorb the paint”*
**Quality-Overall**15%
*“Poor quality”*
**Color**13%
*“Not gray”*
**Durability**8%
*“Breaks down instantly”*
**Size-Overall**5%
*“it turned out to be miniature size”*
**Advertised Vs Actual Product**5%
*“Absolute deceptive advertising”*
**Thickness**4%
*“Thick”*
**Ease Of Cleaning**2%
*“Don't buy, the rollers leave lint on the wall, the brushes dont apply evenly”*
**Product Condition**2%
*“Literally sent me a USED EMPTY CAN OF EFFING PAINT IN A PLASTIC BAG”*
**Adhesion/Stickiness**2%
*“It has terrible adhesion”*
### **Top return reasons **
**Paint Quality**35%
**Color**21%
**Size-Overall**16%
**Value For Money**8%
**Advertised Vs Actual Product**5%
**Leak-Proof**2%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Quality-Overall**2%
**Product Condition**1%
## **Common questions**
- **Is grey paint profitable to sell on Amazon United States?**
- The niche generates $170K/yr across 38 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the grey paint niche?**
- 15 brands and 73 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in grey paint?**
- Top complaints mined from reviews: Paint Quality, Quality-Overall, Color. The return rate is 1.6%.
- **When does demand for grey paint peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the grey paint niche?**
- Listings span $0.59–$45.17; the average listing price is $15.44 (sweet spot $15–$100). The average incumbent carries 17,917 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)