---
title: "Grey Felt — $20K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/grey-felt"
last_updated: "2026-08-06T23:21:28.736Z"
locale: en
meta:
description: "Niche score 41/100 · $20K/yr market · 35K searches/yr · $10.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $20K/yr market · 35K searches/yr · $10.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Grey Felt — $20K/yr Amazon US Niche (2026) - Flapen"
---
# **grey felt**
**Skip it**
A small market ($20K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 14Conversion 65Competition 62Returns 66Price range 20Avg price 33Brand share 56Review moat 80Quality gap 40
**Review moat**
**Great****393.79**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.00**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$4.19–$17.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-22.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$20K**
$20K/yr · 35K searches
According to Flapen's Amazon United States niche tracking, grey felt is a $20K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grey felt market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$30K–$40K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#533**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **240 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 85%
**Open market**
**24%**
- XSEINO30% - Jtnohx18% - Ice Fabrics10% - EOVEA8% - YHOLSDAS5% - HaoFeiJH5%
## **Demand**
Weekly Amazon search volume, last 33 weeks — -22.7% search growth over the last 90 days.
800600Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/grey-felt/trend)
## **Top grey felt search terms**
- **grey felt**15K/yr-15.0%7.0% conv. - **gray felt**11K/yr-18.2%8.2% conv. - **gray felt fabric**5K/yr-33.0%5.7% conv. - **grey felt fabric**4K/yr-45.6%6.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/grey-felt/search-terms)
## **Top grey felt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8208%$2K12%$2K16%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jtnohx Soft Felt Sheets Color Felt Fabric for Sewing 7 Pcs 1mm 8x12 Fabric Square for Craft DIY and Embroidery Projects (Grey)**Jtnohx**$4.92**4.6★79 rev](https://www.amazon.com/dp/B0DTTQ23CZ) [2**XSEINO Gray Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Gray Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.77**4.4★102 rev](https://www.amazon.com/dp/B0GBVHSWCT) [3**Ice Fabrics Craft Felt Fabric by The Yard - 72 Wide & 1.6mm Thick Acrylic Felt - Soft and Durable Solid Grey Fabric for DIY Arts & Crafts Decorations and More - 1 Yard Solid Grey**Ice Fabrics**$17.59**4.7★772 rev](https://www.amazon.com/dp/B0B1175QRL) [4**XSEINO 12 Rolls 8x35(20.5x90cm) 1.4mm Thick Soft Felt Fabric Sheet 12 Assorted Black White Gray Series Colors Felt Pack for DIY Craft Sewing Squares Nonwoven Patchwork**XSEINO**$13.09**4.8★1,333 rev](https://www.amazon.com/dp/B0D5L4VZTY) [5**EOVEA | Acrylic Felt Fabric by The Yard | 72 Wide | 1.6mm Thick | Soft & Durable Non-Fraying Felt | for DIY Crafts Sewing Upholstery Costumes & Padding(Heather Grey Half Yard)**EOVEA**$12.57**4.6★413 rev](https://www.amazon.com/dp/B0BSQ32F7L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MITINU Dark Gray Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects**MITINU**$13.01**18 rev4mo ago](https://www.amazon.com/dp/B0GR98FQ28) [**HARSKIYER Grey Felt Fabric Sheets 12 Pcs 7 x 11 Inch Stiff Felt Squares for Sewing Crafts DIY Projects Patchwork Embroidery (1mm Thick)**HARSKIYER**$4.19**10 rev5mo ago](https://www.amazon.com/dp/B0GKP2DLFJ) [**Soft Felt Fabric Sheets 18 X 18 (2 Pack) 1.6mm Thick Craft Felt Fabric Squares Precut Felt Sheets for DIY Sewing School Crafts Classroom & Decorations (Light Grey)**Ableme Deco**$6.89**29 rev6mo ago](https://www.amazon.com/dp/B0GFK1K9WS) [**XSEINO Gray Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Gray Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.77**102 rev6mo ago](https://www.amazon.com/dp/B0GBVHSWCT) [**XSEINO Gray Large Felt Fabric 108 X 36 (3 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Gray Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$16.41**74 rev6mo ago](https://www.amazon.com/dp/B0GBW27HJN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MITINU Dark Gray Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects**MITINU**$13.01**4.2★**▲ 412%**](https://www.amazon.com/dp/B0GR98FQ28) [**HARSKIYER Grey Felt Fabric Sheets 12 Pcs 7 x 11 Inch Stiff Felt Squares for Sewing Crafts DIY Projects Patchwork Embroidery (1mm Thick)**HARSKIYER**$4.19**4.4★**▲ 397%**](https://www.amazon.com/dp/B0GKP2DLFJ) [**XSEINO Dark Gray Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Gray Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$12.89**4.6★**▲ 326%**](https://www.amazon.com/dp/B0FX2RK9J1) [**EOVEA | Acrylic Felt Fabric by The Yard | 72 Wide | 1.6mm Thick | Soft & Durable Non-Fraying Felt | for DIY Crafts Sewing Upholstery Costumes & Padding(Charcoal Half Yard)**EOVEA**$11.56**4.6★**▲ 324%**](https://www.amazon.com/dp/B09N9Z1CZX) [**Soft Felt Fabric Sheets 18 X 18 (2 Pack) 1.6mm Thick Craft Felt Fabric Squares Precut Felt Sheets for DIY Sewing School Crafts Classroom & Decorations (Light Grey)**Ableme Deco**$6.89**4.8★**▲ 287%**](https://www.amazon.com/dp/B0GFK1K9WS)
**~~View all trending →~~**
## **What buyers say about grey felt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“it was well made”*
**Color**13%
*“Color was accurate”*
**Value For Money**9%
*“very good for the money”*
**Thickness**7%
*“The gray felt fabric is a good thickness”*
**Material Quality**7%
*“Overall its a simple material”*
**Size-Overall**7%
*“just the right size”*
**Efficiency**7%
*“Works well”*
**Soft Feel**5%
*“The surface has a smooth”*
**Advertised Vs Actual Product**5%
*“Simply it works”*
**Compatibility-Overall**5%
*“works great on my dolly”*
### **What buyers complain about **
**Thickness**53%
*“It's a lot thinner than I thought it was going to be”*
**Strength**17%
*“Too flimsy for what I needed it for”*
### **Top return reasons **
**Material Quality**27%
**Color**18%
**Size-Overall**12%
**Thickness**7%
**Advertised Vs Actual Product**7%
**Thin**6%
**Value For Money**5%
**Display Colors**4%
**Adhesion/Stickiness**2%
**Functionality-Overall**2%
## **Common questions**
- **Is grey felt profitable to sell on Amazon United States?**
- The niche generates $20K/yr across 34 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the grey felt niche?**
- 20 brands and 22 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in grey felt?**
- Top complaints mined from reviews: Thickness, Strength. The return rate is 2.4%.
- **What does it cost to enter the grey felt niche?**
- Listings span $4.19–$17.73; the average listing price is $10.00 (sweet spot $15–$100). The average incumbent carries 394 reviews — the moat a new listing must climb.
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