---
title: "Green Washable Paint — $90K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/green-washable-paint"
last_updated: "2026-08-10T06:10:15.633Z"
locale: en
meta:
description: "Niche score 47/100 · $90K/yr market · 32K searches/yr · $23.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $90K/yr market · 32K searches/yr · $23.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Green Washable Paint — $90K/yr Amazon US Niche (2026) - Flapen"
---
# **green washable paint**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 22Conversion 95Competition 54Returns 96Price range 79Avg price 95Brand share 6Review moat 40Quality gap 21
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$23.92**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.76–$111.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,506.11**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$90K**
$90K/yr · 32K searches
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, green washable paint is a $90K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **green washable paint market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$96K–$120K**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **41%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**59**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 93%
**Open market**
**1%**
- Crayola78% - Colorations7% - The Mega Deals5% - Prang5% - Handy Art3% - Cra-Z-Art1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -5.3% search growth over the last 90 days.
1K750Spike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/green-washable-paint/trend)
## **Top green washable paint search terms**
- **crayola tempera paint**13K/yr+22.9%3.7% conv. - **crayola washable tempera paint**5K/yr+32.3%5.4% conv. - **green tempera paint**5K/yr-11.9%16.9% conv. - **crayola premier tempera paint**4K/yr+27.6%5.1% conv. - **green washable paint**6K/yr-61.4%17.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/green-washable-paint/search-terms)
## **Top green washable paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$9K15%$14K20%$18K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**12 Ct 16 oz Artista II Washable Tempera Paint - Assorted Colors**Crayola**$49.74**4.8★501 rev](https://www.amazon.com/dp/B00TJ2RBGQ) [2**Crayola Washable Tempera Paint For Kids Green Paint Classroom Supplies Non Toxic 32 Oz Squeeze Bottle**Crayola**$9.47**4.7★2,537 rev](https://www.amazon.com/dp/B000F8MFVO) [3**Crayola Washable Paint (12ct) Teacher Classroom Must Haves Wishlist Essentials Bulk Paint Set for Kids Art Projects 16 Oz Nontoxic Craft Supplies Ages 3+**Crayola**$46.80**4.8★3,878 rev](https://www.amazon.com/dp/B0044SEK0A) [4**Crayola Washable Tempera Paint For Kids White Paint Classroom Supplies Non Toxic 32 Oz Squeeze Bottle**Crayola**$12.71**4.7★2,537 rev](https://www.amazon.com/dp/B000F8MFVY) [5**Crayola Premier Tempera Paint For Kids - White (16oz) Kids Classroom Supplies Great For Arts & Crafts Non Toxic Easy Squeeze Bottle**Crayola**$10.01**4.7★373 rev](https://www.amazon.com/dp/B0000AQMTC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Washable Paint for Kids Kids Painting Set 6 Colors with Paintbrushes Non Toxic Bulk Finger Paints 16 oz Each Kid Paint Classroom Set for Toddlers Paints for Kid Art Craft Gifting bundle**The Mega Deals**$36.10**13 rev1y ago](https://www.amazon.com/dp/B0FB9M6G84) [**Crayola Premier Tempera Fluorescent Paint Bundle Set of 6**Crayola**$82.63**1 rev1y ago](https://www.amazon.com/dp/B0DVJDJX7R) [**Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8 Pack Matte Finish Classroom Supplies Vibrant Colors Non-Toxic Washes Off Easily School Craft Art Supply Set Each 16oz**Colorations**$34.04**1,146 rev1y ago](https://www.amazon.com/dp/B0DNLJR1RJ) [**Colorations Paraben-Free Tempera Paint for Kids - 1 Gallon Vibrant Green. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies**Colorations**$21.29**346 rev1y ago](https://www.amazon.com/dp/B0DNF3TNTQ) [**Colorations Paraben-Free Washable Tempera Paint for Kids - 1 Gallon Value Size. Vibrant Green. Non-Toxic and Made in The USA**Colorations**$20.77**209 rev1y ago](https://www.amazon.com/dp/B0DNF46XR1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kids Painting Set Washable Paint for Kids with Painting Cups Tempera Paint Set with Toddler Paintbrushes Classroom Paints 16 oz Ea. Toddler Bulk Paints Supplies Gifting Bundle**The Mega Deals**$35.41**4.4★**▲ 197%**](https://www.amazon.com/dp/B0B7K9ZCN5) [**Crayola Premier Tempera Paint for Kids - Blue (16oz) Kids Classroom Supplies Great for Arts & Crafts Non Toxic Easy Squeeze Bottle**Crayola**$10.43**4.7★**▲ 88%**](https://www.amazon.com/dp/B0000AQMSV) [**Crayola Washable Tempera Paint For Kids White Paint Classroom Supplies Non Toxic 32 Oz Squeeze Bottle**Crayola**$12.71**4.7★**▲ 54%**](https://www.amazon.com/dp/B000F8MFVY) [**Crayola Premier Tempera Paint For Kids - White (16oz) Kids Classroom Supplies Great For Arts & Crafts Non Toxic Easy Squeeze Bottle**Crayola**$10.01**4.7★**▲ 49%**](https://www.amazon.com/dp/B0000AQMTC) [**12 Ct 16 oz Artista II Washable Tempera Paint - Assorted Colors**Crayola**$49.74**4.8★**▲ 42%**](https://www.amazon.com/dp/B00TJ2RBGQ)
**~~View all trending →~~**
## **What buyers say about green washable paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**24%
*“Vibrant colors”*
**Ease Of Cleaning**16%
*“Easy to wash”*
**Washability**13%
*“Easy to wash”*
**Quality-Overall**9%
*“Good quality, easy to wash off”*
**Engraving/Paint/Sublimation**6%
*“The perfect paint for my kids”*
**Value For Money**3%
*“Good price”*
**Efficiency**3%
*“Product works fine”*
**Fun/Entertainment Experience**3%
*“Fun time”*
**Ease Of Use**2%
*“Easy to use”*
**Size-Overall**2%
*“just the right size for kids”*
### **What buyers complain about **
**Smell**23%
*“Chemical smell”*
**Color**19%
*“Colors different than advertised”*
**Quality-Overall**12%
*“and has a cheap appearance”*
**Ease Of Cleaning**6%
*“Doesnt not wash off the clothing”*
**Paint Quality**6%
*“this paint is awful”*
**Mess Free**6%
*“They were quite messy afterwards”*
**Size-Overall**5%
*“Small”*
**Advertised Vs Actual Product**3%
*“Inaccurate photo”*
**Leak-Proof**3%
*“They will spill”*
**Print Quality**1%
*“My little paints her hard to do prints on paper”*
### **Top return reasons **
**Value For Money**23%
**Color**17%
**Paint Quality**17%
**Size-Overall**12%
**Advertised Vs Actual Product**10%
**Smell**4%
**Stain Resistance**3%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Leak-Proof**2%
## **Common questions**
- **Is green washable paint profitable to sell on Amazon United States?**
- The niche generates $90K/yr across 27 tracked products. 90-day search growth is -5.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the green washable paint niche?**
- 7 brands and 59 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in green washable paint?**
- Top complaints mined from reviews: Smell, Color, Quality-Overall. The return rate is 0.7%.
- **When does demand for green washable paint peak?**
- Demand peaks in Oct–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the green washable paint niche?**
- Listings span $4.76–$111.82; the average listing price is $23.92 (sweet spot $15–$100). The average incumbent carries 2,506 reviews — the moat a new listing must climb.
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