---
title: "Green Felt — $157K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/green-felt"
last_updated: "2026-08-05T17:31:45.066Z"
locale: en
meta:
description: "Niche score 44/100 · $157K/yr market · 190K searches/yr · $10.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $157K/yr market · 190K searches/yr · $10.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Green Felt — $157K/yr Amazon US Niche (2026) - Flapen"
---
# **green felt**
**Skip it**
Soft demand (-26.0% this quarter) — this niche doesn't clear our bar today.
Market size 33Growth 12Conversion 80Competition 65Returns 39Price range 19Avg price 34Brand share 61Review moat 68Quality gap 37
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****794.8**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.07**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$157K**
$157K/yr · 190K searches
**Price range**
**Bad****$3.95–$17.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-26.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, green felt is a $157K/yr Amazon United States market (190K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **green felt market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$151K–$201K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#262**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **209 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 86%
**Open market**
**27%**
- XSEINO26% - HaoFeiJH20% - FANOMMI9% - Grainear7% - EOVEA5% - Ice Fabrics5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.0% search growth over the last 90 days.
9K7KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/green-felt/trend)
## **Top green felt search terms**
- **green felt**106K/yr-20.3%7.8% conv. - **green felt sheets**33K/yr-35.9%7.8% conv. - **green felt fabric**23K/yr-42.5%6.0% conv. - **green felt roll**8K/yr-11.4%4.1% conv. - **dark green felt**7K/yr-16.5%6.4% conv. - **felt green**6K/yr-26.6%5.8% conv. - **felt sheets green**4K/yr-33.5%4.1% conv. - **green felt by the yard**3K/yr-29.6%3.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/green-felt/search-terms)
## **Top green felt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$16K15%$24K20%$31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HaoFeiJH Green Felt Fabric Sheets - 6PCS Felt Squares - 8x12 1 Colors Soft Felt Squares 1.5mm for Sewing Patchwork Decoration Embroidering Book DIY Craft**HaoFeiJH**$4.93**4.7★1,003 rev](https://www.amazon.com/dp/B0CNRZP3W8) [2**Emerald Green Felt Fabric 36 X 36(1 Square Yard) 1.6mm Thick Soft and Durable Flexible Craft Nonwoven Felt Sheet by The Yard for Sewing DIY Art Craft Project Decorations**FANOMMI**$8.85**4.4★976 rev](https://www.amazon.com/dp/B0CPJ1THG2) [3**XSEINO Emerald Green Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Green Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$12.84**4.6★203 rev](https://www.amazon.com/dp/B0FX2R6RXY) [4**XSEINO 13 Rolls 8x35 1.4mm Thick Soft Felt Fabric Sheet 13 Assorted Green Series Colors Felt Pack Pastel Felt Sheets for DIY Craft Sewing Squares Nonwoven Patchwork**XSEINO**$14.24**4.8★555 rev](https://www.amazon.com/dp/B0DHL4VHDC) [5**Sage Green Soft Felt Fabric Sheet 18 x 36 1.6mm Thick - Premium Craft Felt for Sewing DIY Projects Embroidery Decoration - Durable & Fade Resistant**Grainear**$6.93**4.7★342 rev](https://www.amazon.com/dp/B0F8J1ZPLH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Catephe 24 Pcs Green Felt Fabric Sheets 8 Inch X 12 Inch 1mm Craft Felt Felt Sheets for Crafts Assorted 6 Colors DIY Craft Supplies for Christmas St. Patricks Day**Catephe**$10.12**5 rev6mo ago](https://www.amazon.com/dp/B0GCGJGYLX) [**XSEINO Moss Green Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Green Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.84**102 rev6mo ago](https://www.amazon.com/dp/B0GBWDHH1K) [**XSEINO Moss Green Large Felt Fabric 108 X 36 (3 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Green Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$17.67**74 rev6mo ago](https://www.amazon.com/dp/B0GBV3BQ8Q) [**XSEINO Sage Green Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Green Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.84**102 rev6mo ago](https://www.amazon.com/dp/B0GBVHCCXM) [**JOSNAAN 8x12 Green Felt Fabric Sheets - 3PCS Felt Squares -1 Colors Soft Felt Squares 1.5mm Thick for Sewing Patchwork Decoration Embroidering Book DIY Craft**JOSNAAN**$3.95**13 rev7mo ago](https://www.amazon.com/dp/B0G8HMTLK3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EOVEA - Acrylic Felt Fabric by The Yard - Soft and Durable 72 Wide & 1.6mm Thick Felt Sheets for DIY Crafts Sewing Upholstery Cushion Padding Costumes(Hunter Green Half Yard)**EOVEA**$10.84**4.6★**▲ 474%**](https://www.amazon.com/dp/B0CRX1NGT2) [**XSEINO Moss Green Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Green Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$12.90**4.6★**▲ 448%**](https://www.amazon.com/dp/B0FX2RRPKF) [**XSEINO Moss Green Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Green Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.84**4.4★**▲ 388%**](https://www.amazon.com/dp/B0GBWDHH1K) [**XSEINO Sage Green Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Green Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.84**4.4★**▲ 336%**](https://www.amazon.com/dp/B0GBVHCCXM) [**JOSNAAN 8x12 Green Felt Fabric Sheets - 3PCS Felt Squares -1 Colors Soft Felt Squares 1.5mm Thick for Sewing Patchwork Decoration Embroidering Book DIY Craft**JOSNAAN**$3.95**4.5★**▲ 328%**](https://www.amazon.com/dp/B0G8HMTLK3)
**~~View all trending →~~**
## **What buyers say about green felt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“colors are accurate”*
**Quality-Overall**12%
*“a large variety”*
**Advertised Vs Actual Product**11%
*“just as pictured”*
**Value For Money**7%
*“This Bouboni pack was the most economical listing”*
**Soft Feel**6%
*“The felt is smooth”*
**Size-Overall**5%
*“Perfect fit”*
**Ease Of Use**5%
*“Easy to use”*
**Durability**4%
*“strong enough to hold up well over time”*
**Upholstery/Fabric Quality**4%
*“Good fabric”*
**Material Quality**4%
*“It feels very durable for a felted material”*
### **What buyers complain about **
**Size-Overall**31%
*“Small felt squares”*
**Thickness**9%
*“It's thick”*
**Advertised Vs Actual Product**9%
*“I wouldn't care if the photos made that known”*
**Value For Money**6%
*“I feel like it can be cheaper”*
**Color**3%
*“No double colors”*
**Ease Of Use**3%
*“Stiff and not easy to use”*
**Smell**3%
*“Strong chemical smell”*
**Product Condition**3%
*“Received used product”*
**Print Quality**3%
*“There was a misprint on my original delivery”*
**Hard Feel**2%
*“is tough to hand sew”*
### **Top return reasons **
**Size-Overall**67%
**Material Quality**16%
**Color**5%
**Advertised Vs Actual Product**4%
**Value For Money**3%
**Thin**2%
**Display Colors**1%
**Thickness**0%
**Defective Material/Parts**0%
**Functionality-Overall**0%
## **Common questions**
- **Is green felt profitable to sell on Amazon United States?**
- The niche generates $157K/yr across 30 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the green felt niche?**
- 17 brands and 19 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in green felt?**
- Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 3.9%.
- **When does demand for green felt peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the green felt niche?**
- Listings span $3.95–$17.67; the average listing price is $10.07 (sweet spot $15–$100). The average incumbent carries 795 reviews — the moat a new listing must climb.
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