---
title: "Trend — gray cardstock - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/gray-cardstock/trend"
last_updated: "2026-08-05T22:52:48.177Z"
locale: en
meta:
  description: "Niche score 48/100 · $55K/yr market · 35K searches/yr · $13.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $55K/yr market · 35K searches/yr · $13.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — gray cardstock - Flapen"
---

# **gray cardstock**

**Skip it**

A small market ($55K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 25Conversion 93Competition 46Returns 79Price range 52Avg price 65Brand share 56Review moat 75Quality gap 25

**Conversion**

**Great****11.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****510.3**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$13.74**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$6.08–$24.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-0.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$55K**

$55K/yr · 35K searches

## Trend