---
title: "Granny Square Card Deck — $194K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/granny-square-card-deck"
last_updated: "2026-08-10T06:05:26.470Z"
locale: en
meta:
description: "Niche score 45/100 · $194K/yr market · 143K searches/yr · $21.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $194K/yr market · 143K searches/yr · $21.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Granny Square Card Deck — $194K/yr Amazon US Niche (2026) - Flapen"
---
# **granny square card deck**
**Skip it**
Soft demand (-41.1% this quarter) — this niche doesn't clear our bar today.
Market size 38Growth 4Conversion 70Competition 8Returns 81Price range 83Avg price 91Brand share 24Review moat 71Quality gap 81
**Avg price**
**Great****$21.30**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.88–$27.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****671**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$194K**
$194K/yr · 143K searches
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-41.1%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, granny square card deck is a $194K/yr Amazon United States market (143K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Jun–Dec. Verdict: Skip it — 45/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **granny square card deck market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$213K–$266K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#363**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **88%**
- **Out of stock**
- **37.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **216 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**5%**
- Katech44% - Coopay20% - podafu14% - OAKWOOMA7% - Gooselog6% - YEHOOM4% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 79 weeks — -41.1% search growth over the last 90 days.
8K6KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Jun, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/granny-square-card-deck/trend)
## **Top granny square card deck search terms**
- **granny square card deck**127K/yr-43.1%0.1% conv. - **the granny square card deck**13K/yr-26.0%0.0% conv. - **granny square card deck crochet**4K/yr-17.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/granny-square-card-deck/search-terms)
## **Top granny square card deck products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$29K30%$58K45%$87K60%$117K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Katech Crochet Kit for Beginners 50 Granny Squares Crochet Kits for Adults Beginner Learn to Crochets w/Step-by-Step Video Tuturials Knitting Kit w/1378yds Yarn Granny Square Card Deck- 80% Cotton**Katech**$27.39**4.1★198 rev](https://www.amazon.com/dp/B0DXDTNWNW) [2**Coopay Crochet Kit for Beginners Granny Square Crochet Kit with 2 Crochets Book & Video Card Crochets Starter Kit for Adults Learn to Knitting Granny Square Card Deck - 50 Mix & Match Designs**Coopay**$23.61**4.2★115 rev](https://www.amazon.com/dp/B0DSP231DZ) [3**podafu 50 Mix & Match Designs The Granny Square Card Deck Knitting Kit for Adults**podafu**$20.68**3.5★6 rev](https://www.amazon.com/dp/B0DFD46TMV) [4**11.8 Crochet Blocking Board with 20 Pegs Pins Granny Square Blocking Board for Crochet Projects Bamboo Blocking Boards for Crocheting and Knitting Wooden Gifts for Crocheter**OAKWOOMA**$24.11**4.8★226 rev](https://www.amazon.com/dp/B0FQP42CQK) [5**Gooselog Granny Square Blocking Boards for Crochet Projects with 20 Pegs 13Crochet Blocking Board Plastic Waterproof Crochet Peg Blocking Board**Gooselog**$19.91**4.5★53 rev](https://www.amazon.com/dp/B0DPT1F8FY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**11.8 Crochet Blocking Board with 20 Pegs Pins Granny Square Blocking Board for Crochet Projects Bamboo Blocking Boards for Crocheting and Knitting Wooden Gifts for Crocheter**OAKWOOMA**$24.11**226 rev10mo ago](https://www.amazon.com/dp/B0FQP42CQK) [**Katech Crochet Kit for Beginners 50 Granny Squares Crochet Kits for Adults Beginner Learn to Crochets w/Step-by-Step Video Tuturials Knitting Kit w/1378yds Yarn Granny Square Card Deck- 80% Cotton**Katech**$27.39**198 rev1y ago](https://www.amazon.com/dp/B0DXDTNWNW) [**Velavow Granny Square Blocking Board 11 Crochet Blocking Board with 16 Pegs/Pins Wooden Blocking Board for Crochet Projects Ideal for Granny Squares Gifts for Women Moms and Mothers**Velavow**$15.47**45 rev1y ago](https://www.amazon.com/dp/B0DT3WPQ4D) [**Coopay Crochet Kit for Beginners Granny Square Crochet Kit with 2 Crochets Book & Video Card Crochets Starter Kit for Adults Learn to Knitting Granny Square Card Deck - 50 Mix & Match Designs**Coopay**$23.61**115 rev1y ago](https://www.amazon.com/dp/B0DSP231DZ) [**Gooselog Granny Square Blocking Boards for Crochet Projects with 20 Pegs 13Crochet Blocking Board Plastic Waterproof Crochet Peg Blocking Board**Gooselog**$19.91**53 rev1y ago](https://www.amazon.com/dp/B0DPT1F8FY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brybelly Nertz Card Game 12 Decks of Standard 3.5 x 2.5 Wide Poker Cards - Playing Cards 12 Pack for Dutch Blitz Card Game with 12 Unique Colors**Brybelly**$26.38**4.8★**▲ 382%**](https://www.amazon.com/dp/B07FFC2T5D) [**podafu 50 Mix & Match Designs The Granny Square Card Deck Knitting Kit for Adults**podafu**$20.68**3.5★**▲ 313%**](https://www.amazon.com/dp/B0DFD46TMV) [**11.8 Crochet Blocking Board with 20 Pegs Pins Granny Square Blocking Board for Crochet Projects Bamboo Blocking Boards for Crocheting and Knitting Wooden Gifts for Crocheter**OAKWOOMA**$24.11**4.8★**▲ 155%**](https://www.amazon.com/dp/B0FQP42CQK) [**Gooselog Granny Square Blocking Boards for Crochet Projects with 20 Pegs 13Crochet Blocking Board Plastic Waterproof Crochet Peg Blocking Board**Gooselog**$19.91**4.5★**▲ 151%**](https://www.amazon.com/dp/B0DPT1F8FY) [**Katech Crochet Kit for Beginners 50 Granny Squares Crochet Kits for Adults Beginner Learn to Crochets w/Step-by-Step Video Tuturials Knitting Kit w/1378yds Yarn Granny Square Card Deck- 80% Cotton**Katech**$27.39**4.1★**▲ 46%**](https://www.amazon.com/dp/B0DXDTNWNW)
**~~View all trending →~~**
## **What buyers say about granny square card deck**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent product”*
**Ease Of Use**14%
*“Easy and convenient”*
**Advertised Vs Actual Product**13%
*“Just what I needed”*
**Strength**10%
*“Holds up great”*
**Fun/Entertainment Experience**7%
*“Fun for the whole family”*
**Value For Money**6%
*“well worth the money”*
**Wood Quality**3%
*“High quality bamboo wood”*
**Efficiency**3%
*“Works very well”*
**Durability**3%
*“Its extremely easy to use and very durable”*
**Design-Overall**3%
*“I am impressed with the design”*
### **What buyers complain about **
**Quality-Overall**23%
*“Yarn is cheap”*
**Size-Overall**14%
*“Small”*
**Material Quality**8%
*“it feels more like 80% acrylic”*
**Ease Of Use**7%
*“They arent easy to follow along with”*
**Advertised Vs Actual Product**6%
*“Product is not as described”*
**Grip**5%
*“too slippery”*
**Durability**5%
*“it break in half in my hands”*
**Color**4%
*“some of the colors are a bit too close for easy separation”*
**Value For Money**3%
*“Not sure how much it cost”*
**Instructions/User Manual/Troubleshooting**3%
*“Directions are not for beginners like it claims to be”*
### **Top return reasons **
**Size-Overall**18%
**Advertised Vs Actual Product**17%
**Material Quality**14%
**Instructions/User Manual/Troubleshooting**13%
**Value For Money**6%
**Color**5%
**Quality-Overall**4%
**Print Quality**4%
**Defective Material/Parts**3%
**Thin**3%
## **Common questions**
- **Is granny square card deck profitable to sell on Amazon United States?**
- The niche generates $194K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -41.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the granny square card deck niche?**
- 8 brands and 12 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in granny square card deck?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Material Quality. The return rate is 1.7%.
- **When does demand for granny square card deck peak?**
- Demand peaks in Jan–Jun–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the granny square card deck niche?**
- Listings span $12.88–$27.39; the average listing price is $21.30 (sweet spot $15–$100). The average incumbent carries 671 reviews — the moat a new listing must climb.
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