---
title: "Gouache Paint — $998K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/gouache-paint"
last_updated: "2026-08-10T03:52:46.905Z"
locale: en
meta:
description: "Niche score 55/100 · $998K/yr market · 1.2M searches/yr · $31.82 avg price. Soft demand (-3.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $998K/yr market · 1.2M searches/yr · $31.82 avg price. Soft demand (-3.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gouache Paint — $998K/yr Amazon US Niche (2026) - Flapen"
---
# **gouache paint**
**Worth a look**
Shows a sweet-spot price point ($31.82 avg), but soft demand (-3.9% this quarter) keeps it on the watch list.
Market size 78Growth 23Conversion 34Competition 70Returns 94Price range 86Avg price 95Brand share 29Review moat 48Quality gap 23
**Avg price**
**Incredible****$31.82**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$7.98–$72.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$998K**
$998K/yr · 1.2M searches
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,725.78**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, gouache paint is a $998K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gouache paint market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$955K–$1.3M**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#491**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**44**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 85%
**Open market**
**9%**
- HIMI36% - ABEIER23% - Winsor & Newton14% - Artme9% - MEEDEN6% - Holbein3% - Open — no brand owns it (6 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/gouache-paint/trend)
## **Top gouache paint search terms**
- **gouache paint**345K/yr-9.4%2.5% conv. - **gouache paint sets**227K/yr-2.9%3.3% conv. - **gouache**168K/yr+8.0%1.4% conv. - **himi gouache**114K/yr+1.4%2.8% conv. - **gouache paint set**57K/yr-0.4%2.8% conv. - **himi gouache paint set**53K/yr-27.6%2.9% conv. - **himi**36K/yr-0.7%1.0% conv. - **guache**22K/yr+21.3%2.1% conv. - **winsor and newton gouache**21K/yr-6.4%2.9% conv. - **gouache set**18K/yr+6.5%1.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/gouache-paint/search-terms)
## **Top gouache paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$30K6%$60K9%$90K12%$120K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HIMI Gouache Paint Set 48 Colors x 0.4oz Twin Cup Jelly Design bouns 3 Brushes & a Palette Non-Toxic Opaque Guache Paint for Canvas and Watercolor Paper - Perfect for Beginners Students Artists**ABEIER**$28.72**4.6★593 rev](https://www.amazon.com/dp/B0CJF5LCDK) [2**HIMI Gouache Paint Set 24 Colors x 30ml/1oz with Brushes & Palette Jelly Cup Design Non-Toxic Perfect for Beginners Students Artists(Green)**ABEIER**$25.37**4.7★5,685 rev](https://www.amazon.com/dp/B086X11M6B) [3**Winsor & Newton Gouache Paint Set 10 Count 12ml (0.4-oz) Tubes**Winsor & Newton**$18.67**4.5★956 rev](https://www.amazon.com/dp/B09795272Q) [4**HIMI Gouache Paints Set 18 Colors 30g jelly gouache paint set Non Toxic Paint for Canvas and Paper Art Supplies for Professionals and More (Green Case**HIMI**$18.89**4.7★5,199 rev](https://www.amazon.com/dp/B07RZYQYTZ) [5**HIMI Twin Cup Jelly Gouache Paint Set with 3 Paint Brushes 36 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (Purple Case)**HIMI**$22.73**4.6★1,112 rev](https://www.amazon.com/dp/B0CFL29Q36)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MEEDEN Gouache Paint Tube Set - 48 x 12ml (0.4 oz) Colors Art Paint Supplies for Artists Students Beginners - Rich Pigment Art Paints for Canvas Painting**MEEDEN**$22.32**600 rev11mo ago](https://www.amazon.com/dp/B0F8B1TTLR) [**HIMI GoPack Gouache Paint Set 72 Vibrant Colors with Palette 3 Brushes Foldable Bucket Gouache Pad Painting Knife & Felt Bag.Gift for Adults Beginners & Professional ArtistsGoPack Set**HIMI**$53.66**127 rev1y ago](https://www.amazon.com/dp/B0F8HY9LHT) [**HIMI Twin Cup Jelly Gouache Paint Set 72 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (72 Colors)**HIMI**$37.20**127 rev1y ago](https://www.amazon.com/dp/B0F8BKJTCF) [**HIMI Gouache Paint Set 112 Colors x 12g Twin Jelly Cup Design with Portable Case Non-Toxic Opaque Professional Paint for Canvas and Watercolor Paper | Beginners Students Artists**ABEIER**$52.98**593 rev1y ago](https://www.amazon.com/dp/B0DQ7K4YCK) [**HIMI Gouache Paint Set 112 Colors x 12g Twin Jelly Cup Design in Carrying Case Non-Toxic Paint for Canvas and Paper Perfect for Artists Student Opaque Painting (Black)**Artme**$53.20**500 rev2y ago](https://www.amazon.com/dp/B0D4LZ3NZ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ARTEZA Gouache Paint Set of 24 12ml/0.4 US fl oz Gouache Paint Tubes Gouache Set for Adults and Students**ARTEZA**$24.82**4.7★**▲ 143%**](https://www.amazon.com/dp/B077Y6TVC8) [**MEEDEN Gouache Paint Tube Set - 48 x 12ml (0.4 oz) Colors Art Paint Supplies for Artists Students Beginners - Rich Pigment Art Paints for Canvas Painting**MEEDEN**$22.32**4.7★**▲ 78%**](https://www.amazon.com/dp/B0F8B1TTLR) [**HIMI Twin Cup Jelly Gouache Paint Set 112 Colors 12g Jelly Cup Design Gouache Paint Non Toxic for Canvas and Paper Art Supplies for Professionals and Beginner (Ice Blue)**HIMI**$53.27**4.6★**▲ 56%**](https://www.amazon.com/dp/B0CW57J65K) [**Winsor & Newton Gouache Paint Set 10 Count 12ml (0.4-oz) Tubes**Winsor & Newton**$18.67**4.5★**▲ 38%**](https://www.amazon.com/dp/B09795272Q) [**HIMI GoPack Gouache Paint Set 72 Vibrant Colors with Palette 3 Brushes Foldable Bucket Gouache Pad Painting Knife & Felt Bag.Gift for Adults Beginners & Professional ArtistsGoPack Set**HIMI**$53.66**4.6★**▲ 32%**](https://www.amazon.com/dp/B0F8HY9LHT)
**~~View all trending →~~**
## **What buyers say about gouache paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**37%
*“great variety of colors”*
**Quality-Overall**13%
*“Great quality set”*
**Paint Quality**11%
*“Good paint”*
**Value For Money**7%
*“Amazing Value”*
**Ease Of Use**5%
*“Easy to learn”*
**Advertised Vs Actual Product**4%
*“Same as the picture”*
**Engraving/Paint/Sublimation**3%
*“Great paint”*
**Gifting Purpose**2%
*“Gift”*
**Portability**2%
*“Great portable set for ANYONE”*
**Fun/Entertainment Experience**2%
*“A fun, creative playtime”*
### **What buyers complain about **
**Paint Quality**21%
*“Paint amounts not generous”*
**Color**12%
*“The colors seem to be inconsistent”*
**Quality-Overall**6%
*“Poor performance as a professional name brand”*
**Ease Of Use**5%
*“It is very difficult to open”*
**Size-Overall**5%
*“Small”*
**Durability**4%
*“Grew moldy”*
**Value For Money**3%
*“Yes these are expensive”*
**Ease Of Cleaning**2%
*“doesn't clean up well”*
**Advertised Vs Actual Product**2%
*“A bit of false advertising”*
**Adhesion/Stickiness**2%
*“The paint is very sticky, almost tacky”*
### **Top return reasons **
**Paint Quality**31%
**Size-Overall**15%
**Color**14%
**Value For Money**10%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Defective Material/Parts**3%
**Ease Of Use**2%
**Product Condition**2%
**Functionality-Overall**2%
## **Common questions**
- **Is gouache paint profitable to sell on Amazon United States?**
- The niche generates $998K/yr across 36 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the gouache paint niche?**
- 12 brands and 44 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in gouache paint?**
- Top complaints mined from reviews: Paint Quality, Color, Quality-Overall. The return rate is 1.1%.
- **When does demand for gouache paint peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the gouache paint niche?**
- Listings span $7.98–$72.67; the average listing price is $31.82 (sweet spot $15–$100). The average incumbent carries 1,726 reviews — the moat a new listing must climb.
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