---
title: "Glitter Gel Pens — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/glitter-gel-pens"
last_updated: "2026-08-10T01:33:24.274Z"
locale: en
meta:
description: "Niche score 57/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Glitter Gel Pens — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **glitter gel pens**
**Worth a look**
Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 81Growth 17Conversion 50Competition 65Returns 93Price range 66Avg price 64Brand share 74Review moat 23Quality gap 37
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.2M**
$1.2M/yr · 2.2M searches
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$4.26–$35.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$13.72**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,139.62**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, glitter gel pens is a $1.2M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glitter gel pens market data**
- **Units sold / yr**
- **100K–125K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.4M–$1.7M**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#137**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▲rising
**Sellers**
**69**
**Top-5 brand share**
**61%**
Top 20: 95%
**Top-5 click share**
**46%**
Top 20: 85%
**Open market**
**34%**
- Grabie25% - Pentonic12% - Aen Art10% - TANMIT9% - Soucolor6% - Taotree5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.0% search growth over the last 90 days.
90K70KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/glitter-gel-pens/trend)
## **Top glitter gel pens search terms**
- **glitter gel pens**886K/yr-33.4%3.8% conv. - **glitter pens**518K/yr+0.9%3.5% conv. - **grabie glitter gel pens**147K/yr-30.9%2.9% conv. - **glitter pens for adults**73K/yr+12.0%3.7% conv. - **glitter pen**63K/yr+7.5%2.7% conv. - **glitter gel pens for coloring**56K/yr-26.3%3.3% conv. - **pentonic pens**45K/yr-12.0%1.0% conv. - **glitter pens for kids**44K/yr-13.9%4.5% conv. - **sparkly pens**39K/yr-6.3%2.6% conv. - **gel glitter pens**39K/yr-4.4%3.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/glitter-gel-pens/search-terms)
## **Top glitter gel pens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$61K10%$121K15%$182K20%$242K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Grabie Glitter Gel Pens 18 Colors Glitter Gel Pens Set Retractable Sparkle Gel Ink Pens for Coloring Books Journaling Drawing Scrapbooking & DIY Crafts Smooth Writing Art Pens for Creative Work**Grabie**$16.75**4.4★3,018 rev](https://www.amazon.com/dp/B0D3PT53XL) [2**Pentonic Glitter Gel Pens 10 Count 10 Assorted Colors 1.0 mm Bold Point Smooth Writing For Journaling Notetaking & Art Projects (1002365)**Pentonic**$4.96**4.4★3,130 rev](https://www.amazon.com/dp/B0D8CNBDN5) [3**Aen Art Glitter Gel Pens 100 Color Glitter Pen Set for Making Cards 30% More Ink Neon Glitter Gel Marker for Adult Coloring Books Journaling Crafting Doodling Drawing**Aen Art**$18.45**4.7★21,716 rev](https://www.amazon.com/dp/B073PXWWJG) [4**Soucolor Glitter Gel Pens for Adult Coloring Books School Art Class Supplies 120 Pack-60 Glitter Pens 60 Refills and Travel Case 40% More Ink Markers Set for Drawing Doodle Journaling Planner Craft**Soucolor**$20.30**4.8★12,568 rev](https://www.amazon.com/dp/B088D5P4WN) [5**TANMIT Glitter Gel Pens 33 Colors Neon Glitter Pens Set Gel Art Markers with 40% More Ink for Adult Coloring Books Drawing Journaling Doodling**TANMIT**$6.91**4.6★16,387 rev](https://www.amazon.com/dp/B082DZ3LHM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EpenGo Click Glitter Gel Pen Set 24 Colors 1.0mm Tip for Adult Coloring Books Journaling Art Projects & Planner Decor(Retractable Glitter Pen - 24 Colors)**EpenGo**$8.53**121 rev6mo ago](https://www.amazon.com/dp/B0GFLJWYND) [**Grabie Set of 42 Glitter Gel Pens Set Silver Sparkle Ink 1.0mm Fine Tip Gel Pens for Adult Coloring Books Journaling Drawing Scrapbooking Smooth Writing Art Supplies**Grabie**$35.51**3,018 rev1y ago](https://www.amazon.com/dp/B0FB94WQF8) [**HOTU Glitter Markers Pen12 Glitter Colors Paint Pens Sparkly Metallic Shimmer Acrylic Marker Fine Point Tip 0.7mm Water-based Ink for Kids Adults DIY Crafts Greeting Birthday Cards**HOTU**$12.19**997 rev1y ago](https://www.amazon.com/dp/B0DPQ6WS34) [**Grabie Jumbo Glitter Gel Pens Set of 18 Metallic Sparkle Gel Ink Pens Large Capacity Vibrant Glitter Pens for Coloring Books Drawing Journaling Scrapbooking & DIY Crafts Smooth Writing Art Pens**Grabie**$35.16**3,018 rev1y ago](https://www.amazon.com/dp/B0DTK1LB9L) [**Mr. Pen- Glitter Marker Pens 12 Pack Assorted Colors Medium Tip**Mr. Pen**$6.59**213 rev1y ago](https://www.amazon.com/dp/B0DS8KSPFD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EpenGo Click Glitter Gel Pen Set 24 Colors 1.0mm Tip for Adult Coloring Books Journaling Art Projects & Planner Decor(Retractable Glitter Pen - 24 Colors)**EpenGo**$8.53**4.5★**▲ 273%**](https://www.amazon.com/dp/B0GFLJWYND) [**Mr. Pen- Glitter Marker Pens 12 Pack Assorted Colors Medium Tip**Mr. Pen**$6.59**4.5★**▲ 249%**](https://www.amazon.com/dp/B0DS8KSPFD) [**TANMIT Glitter Gel Pens 33 Colors Neon Glitter Pens Set Gel Art Markers with 40% More Ink for Adult Coloring Books Drawing Journaling Doodling**TANMIT**$6.91**4.6★**▲ 92%**](https://www.amazon.com/dp/B082DZ3LHM) [**Grabie Set of 42 Glitter Gel Pens Set Silver Sparkle Ink 1.0mm Fine Tip Gel Pens for Adult Coloring Books Journaling Drawing Scrapbooking Smooth Writing Art Supplies**Grabie**$35.51**4.4★**▲ 51%**](https://www.amazon.com/dp/B0FB94WQF8) [**SAKURA Gelly Roll Metallic Gel Pens - Pens For Scrapbook Journals or Drawing - Art Gifts Holiday Gifts & DIY Projects - Colored Metallic Ink - Medium Line - 10 Pack**SAKURA**$12.37**4.7★**▲ 46%**](https://www.amazon.com/dp/B001LXK5HS)
**~~View all trending →~~**
## **What buyers say about glitter gel pens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“Colors are very pretty”*
**Quality-Overall**8%
*“The quality was pristine”*
**Writing Experience**8%
*“Smooth Writing”*
**Value For Money**7%
*“Great Value”*
**Pen/Pencil Quality**6%
*“Excellent Pens”*
**Brightness/Shine/Glow**6%
*“Beautiful sparkle”*
**Fun/Entertainment Experience**3%
*“Fun to use”*
**Ink Refill**3%
*“Refills are all fine”*
**Soft Feel**3%
*“Smooth and bright”*
**Ease Of Use**2%
*“easy to hold”*
### **What buyers complain about **
**Color**7%
*“Colors are off”*
**Dry/Empty Ink**6%
*“They were dry”*
**Quality-Overall**6%
*“very cheap quality”*
**Writing Experience**6%
*“does not write smooth”*
**Functionality-Overall**6%
*“honestly not super functional”*
**Durability**5%
*“comes apart too easily”*
**Ink Leakage**5%
*“Ink runs out”*
**Brightness/Shine/Glow**5%
*“Not the most sparkly”*
**Value For Money**4%
*“Im not sure at this price point”*
**Leak-Proof**3%
*“Leaked all over”*
### **Top return reasons **
**Ink Refill**16%
**Functionality-Overall**11%
**Advertised Vs Actual Product**9%
**Color**7%
**Dry/Empty Ink**6%
**Value For Money**5%
**Leak-Proof**5%
**Writing Experience**4%
**Brightness/Shine/Glow**4%
**Size-Overall**4%
## **Common questions**
- **Is glitter gel pens profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 34 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the glitter gel pens niche?**
- 25 brands and 69 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in glitter gel pens?**
- Top complaints mined from reviews: Color, Dry/Empty Ink, Quality-Overall. The return rate is 1.1%.
- **When does demand for glitter gel pens peak?**
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the glitter gel pens niche?**
- Listings span $4.26–$35.51; the average listing price is $13.72 (sweet spot $15–$100). The average incumbent carries 7,140 reviews — the moat a new listing must climb.
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