---
title: "Search terms — gelli plate - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/gelli-plate/search-terms"
last_updated: "2026-08-10T08:34:36.809Z"
locale: en
meta:
  description: "Niche score 51/100 · $483K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $483K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — gelli plate - Flapen"
---

# **gelli plate**

**Worth a look**

Shows a sweet-spot price point ($32.11 avg), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Market size 59Growth 37Conversion 59Competition 39Returns 94Price range 64Avg price 95Brand share 14Review moat 32Quality gap 45

**Avg price**

**Incredible****$32.11**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$9.05–$141.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$483K**

$483K/yr · 297K searches

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+9.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,333.36**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## Search terms